The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Think installing a few plugins and setting up Google Analytics means you’re an SEO expert? Think again. In this eye-opening episode, we unravel the most common misconceptions about SEO through the real-life example of Frank, a chiropractor who believed he was on top of his SEO game. Discover why merely using WordPress, Google Analytics, and Yoast SEO doesn’t cut it, and learn the crucial steps you...

If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it.  Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation.  In today's episode, we're diving deep into the w...

In this episode, we dive deep into the world of blogging for clinic owners and healthcare providers. Do you really need a blog? How often should you publish posts, and how long should they be? Learn the best practices for creating content that not only attracts visitors but also converts them into new patients. We'll discuss how to fill content gaps, conduct effective keyword research, and po...

In this episode of The Clinic Marketing Podcast, we address common frustrations clinic owners face with their websites and answer the question: "What website platform should I be using?" We'll discuss how to ensure your website works for you by attracting the right visitors and converting them into patients. Learn to love your website again.  Send in your questions. ❤ We'd love...

Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront.   From the importance of uniqueness to the future of your business, we've got it all covered. What does it mean to view the naming process thro...

This mini-episode talks about recent changes to our podcast.  Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 LIVE Webinar :  Th...

Ready to transform your business through the power of live events?  This episode promises a treasure trove of insights from Vanessa Forbes, the visionary behind Karma Goddess Event Planning. Vanessa shares her expert tips on elevating your company's online footprint by organizing impactful events, whether you're a chiropractor, physical therapist, or any other professional. We explore ev...

Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers.  While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition. Here, we cover powerful strategies...

Ever wondered how AI is transforming the way we search online? Discover the future of search engines as we explore the revolutionary impact of generative AI on Google and Bing.  From Google's AI Overviews to Bing's Copilot, we break down how these tools are making search results faster, more accurate, and more conversational. AI can sound scary, but we want you to feel comfortable using...

Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep local SEO at the forefront as you modify the brand. You’ll learn that it’s not the act of rebranding but the management of the rebranding that really matters. And we’re giving you the tools to emb...

In the rapidly evolving digital landscape, healthcare clinics need to leverage advanced tools like ChatGPT to stay ahead in content creation and improve their healthcare SEO.  ChatGPT is a powerful AI tool that can assist clinic owners in improving their blog posts. With a little AI help, your posts can easily become more engaging and effective, which equals better search engine optimization.  Her...

First and foremost, let's address the elephant in the room: Search Engine Optimization (SEO). Video content holds tremendous potential for improving your website's visibility on search engines like Google. Why? Because users love video, which means Google loves video.  By including high-quality videos on your clinic’s website, you enhance user experience and increase your chances of rank...

The idea of using canned marketing content sounds easy, but is it a good idea?  Can you just use canned content so you can focus on other things? What does Google think of canned website and blog content? Will your audience actually value canned content (canned website content and canned social media content)? Find out in this episode.  Send in your questions. ❤ We'd love to hear from you! Web...

Ever wondered why your clinic's website isn't getting the attention it deserves on search engines?  It's time to uncover the truth and propel your practice to the top!  Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimized content, as well as follow some...

Let's plan your next photo shoot!  With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot. Here’s what you can expect to take away from this episode: How to choose the best photographer...

SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank.  Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the...

Navigating the World of Online Reviews for Local Healthcare SEO Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy.  This episode goes ove...

Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns. Your “right audience” is called your buyer persona (among other things). These are the people you want t...

Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy . With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you online, they can find their way to you offline....

As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors.  However, you may have elements on your website that are hindering its performance, turning potential patients away. In this episode of the Propel Your Practice Podcast, we...

Are you ready to take your clinic's SEO to the next level? In this episode of the Propel Your Practice Podcast, we share our #1 website SEO secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations.  How? It's all about optimizing your website's location pages.  This may sound basic, but many of you aren’t doing it, or you...

Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization. Episode Webpage: https://propelyourcompany.co...

Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024.  We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence.  In this episode, you’ll learn about:  New SEO and conte...

Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact.  We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of color theory, navigation fin...

Creating your clinic's website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t!  Your clinic website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count.  Setting up your website right the first time will save you lo...