The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

Building a successful business is a perilous journey for the chosen few. It takes a special alchemy of madness, genius and bull-headed stubborness. Bravo to you! When the going gets tough, it helps to be reminded that today's uber-successful businesses were once small, and sometimes struggling.  Here are four great success stories to help keep your goals big and laser focused. Got a business...

Great marketing is as simple – and as difficult – as making people want what you sell. At the heart of this transaction is the element of desire . That’s what great marketing does – it makes people desire what you sell. If you understand how desire works, you can harness its power in any economy – especially a down economy.  In this episode, I'll show you how. Don't forget to check out t...

Ever thought of authoring a book? Most CEOs and Entrepreneurs have, but aren't sure how to execute or are afraid of the time commitment. Forget those excuses, if you can spare an hour of your time, that's all it can take to author your own book (seriously), and then once you have it - here is a list of some great ways to use it as your marketing MVP. It's all in this episode! Enjoyi...

Did you know that every marketing dollar you invest in your business can be divided into two categories - it's either "marketing gas" - meaning you blow through it, like a tank of gas, and once it's used up, it's used up (for example any of your paid media costs are marketing gas - the cost of running your ads on Facebook etc.). Or the second category is money used to buil...

At last count, there are over thirty different kinds of video you can use to attract more clients. Many of them are not effective. These five kinds of videos certainly are. Maybe you're already using some of these videos in your marketing? If so, excellent. Ramp things up by adding in what you don't have. And if your company is new to video marketing, this is the best place to start - li...

Have you ever read the "Art of War?" It's one of the most powerful books about strategy - as applicable to the battleground of running a thriving business as it is to conquering countries.  Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly. https://www.bolderlouder.com/marketin...

Would you buy a Rolex watch for $50? Would you appreciate it as much as having a Rolex that cost $5,000? Most people definitely would not. This episode will help you understand some more pricing fundamentals so you don't unwittingly undercut your value if you offer discounts on price. GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful boo...

This episode details some of the biggest mistakes when it comes to writing an advertisement.  Did you know that the word "copywriting" has absolutely nothing to do with copyright and everything with the art and science of writing ads that work? GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal cli...

Having problems with your sales numbers? Missing revenue targets? This episode will help you get things back on track. Are you subscribed to Monday Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. https://www.bolderlouder.com/marketing-gold GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful bo...

Selling to the affluent and ultra-affluent is the holy grail of any business. Affluent clients, once won are usually the most loyal and the most profitable and refer the most. But it takes a completely different kind of marketing strategy to do this successfully. Take a listen of this episode and discover this little known secret ... Ready to scale? Want more clients? Get your free marketing roadm...

Do your prospective customers ever tell you any of these? "We can't afford you" "Wow, you're expensive" "We don't have the budget for this" "I need to think about it" "Can you give us a discount?" If they do, they're not actually telling you that they can't afford you (I explain why in this episode). What they're doing...

if your business relies on digital marketing to attract new clients, or if you're thinking of expanding your company's digital marketing footprint and rebranding, adding new digital platforms, or increasing your budget - you'll want to listen to this episode. It will help you ask the right questions and ensure you're maximizing every dollar and your ROI. Ready to scale? Want mo...

If your business is competing in a cut-throat industry dominated by a few big players, this week's David vs Goliath story will inspire you. Discover how a few near-sighted college kids took on a multi-billion industry monopolized by a few ... and take inspiration that you can do the same in your industry.  Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client...

How can the combination of perhaps the most simple ingredients of pasta and cheese  be combined together to turn a three dollar dish into one that costs a hundred and seventy dollars? This episode shows you how much elasticity there really is with your pricing by using the right strategy with the right marketing ... For more marketing strategies to grow your business and lead your industry get a c...

One of the biggest marketing secrets to being able to charge higher prices, is by using something called "demonstration" to show your prospects why your company is so much better.  There are many ways to use demonstration, but one of the most powerful, is through the use of a well-positioned story. This week's episode tells the story about a company that defies all the odds - who al...

Whether you’re the CEO of a conglomerate, the partner of a major medical practice, or an entrepreneur blazing a trail, your personal brand has never been more important than it is today. Rapper and billionaire entrepreneur Jay-Z said it perfectly all those years ago “I’m not a business man, I’m a business, man!” No matter what business you're in - your personal brand in inextricably linked to...

I was going to call this 100th episode "how to make more money in your lunch break, than you did all last year" - but decided that the title should be a little more specific and less brash - but the truth is that's what a great book will do for your business. And no you don['t have to write it yourself, and yes a great book really can be written with just 60 minutes of your own...

Curious about what the future holds and what the next big trends will be to win customer dollars? I reveal all in this end-of-year episode. Get your business starting the new year off right .. GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding y...

Learn the backstory about one of my favorite entrepreneurs who spent twelve years living as a monk in the mountains of India before returning to the USA to build his multi-billion dollar empire. He still meditates for an hour a day every day ... and, by the way unless you live in an underground bunker and don't go anywhere, you will have definitely seen his products, and very possibly purchas...

Imagine sitting down for breakfast, and pouring yourself a bowl of your favorite cereal - which happens to be Cinnamon Toast Crunch. - you know, those cute dancing, talking wheat blocks on TV that are probably more parts sugar than wheat. What the heck, you can work it off in the gym. As you pour out your little squares of sugary goodness, a couple of foreign objects gets poured out alongside them...

Did you know that there are two kinds of marketing expenditure? One category of expenditure is on evergreen marketing initiatives that can be used again and again, increasing their ROI each time they're used.  These evergreen marketing tools are your marketing engine. The better quality the parts, the bigger the engine, the faster you'll go. To run your marketing engine - you also need m...

This episode is the third in my 3-part series on branding - everything you need to know to grow a powerful brand for your business. If you haven't listened to Episode #94 and #93 yet - start with #93 first.   Branding is complex. But once you break it down, the core concepts are actually surprisingly simple. Whether we're talking about Nike, Microsoft, Amazon, Apple, or smaller businesse...

“The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.” — PHILIP KOTLER   While it's tempting to think of branding as nothing more than a great logo or more general design style, like the Nike's brand’s swoosh or the Disney mouse and castle, in reality, a brand is so much more...

Somewhat ironically, this morning I was speaking with one of our clients, who was telling me a story about one of his colleagues who is also the CEO of a mid-sized company. They were talking about branding. The colleague was lamenting the fact that everyone seemed to be jumping on the "branding" bandwagon and that he personally despised the idea of becoming a brand the way so many celebr...

Sometimes a trip to the grocery store can yield a really important business lesson - especially when it comes to walking down the soup aisle .. (seriously!) MORE RESOURCES, TOOLS  & LINKS: Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly. https://www.bolderlouder.com/marketing-clarity-as...