The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

Unlock the secrets of doubling your sales faster than ever before using the Dream 100 Strategy. In this episode, we discuss the art of working exclusively with your dream clients, those who a)  have the greatest need for your products or services and b) can easily afford them . Categorizing and prioritizing your "A clients" over your "B clients" can be the little hinge that swi...

Just how influential is the power of (ethical) persuasion? Adding just one small step to your sales process can amplify your success by a staggering 59%. Discover how a seemingly insignificant initial commitment paved the way for monumental increases in compliance and conversion rates. This episode highlights your sales ascension ladder, which forms part of your pricing strategy (Step 5 of The Cli...

Have you experienced pricing pushback from your clients and are struggling to convey your true value? In this podcast episode, we unravel the secrets to combatting pricing objections and revolutionizing your business strategy. From understanding the psychology behind price objections to crafting compelling messaging that showcases your expertise, this episode will help elevate you and your busines...

Have you ever wondered why your business isn't flooded with more referrals? After all, your clients love you and they tell you that all the time. So what's the hold-up?  Should you be asking them more directly for referrals? Should you get your team to do more follow up with them? Should you be implementing a better referral system so you can really maximize this method of organic lead g...

As we fast track it to the end of the year, this episode is a great reminder about how you can mine the diamonds in your own backyard. Yes lead generation is vital, but what about the untapped opportunities that are already sitting there in your business, hiding in plain sight? Here's how you can laser focus your marketing efforts and dramatically increase your ROI without having to invest a...

Ah Christmas, Hannukah and the holiday season is upon us and this episode is a great reminder how something as simple as creating a Scout Elf with a backstory, can spark extra happpiness in kids, extra stress in grown-ups and a billion dollar empire for its two founders.  GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attr...

If you've ever felt like your sales team was hitting a  pricing brick wall and getting pushback, then this episode will help. The great news is you can free your sales team from having to ever discount again - but only if your marketing can tell the story of why your business is better and different (conveying real brand value) and your marketing needs to tell the story of why your product is...

How often does a company's marketing really grab your attention? I'm guessing that it's hardly ever - unless of course it's advertising something that you're extremely interested in, or something you think is so out of the ordinary it's hard to forget. The company I talk about in this episode is definitely the latter - a fitness app with an attitude. It's a great...

One of the best ways to attract more affluent customers to your business, is to look at what other successful companies outside your industry are doing and then strategize how you could do something similar in yours. Disney are masters at finding new, and innovative ways to serve their most affluent customers, but it all started with creating a single program that provided "insider access&quo...

Having a clear vision and execution strategy is crucial to achieve business growth. This episode highlights the importance of prioritizing tasks in order to reach your business goals.  GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own...

GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishi...

In this episode , I have a virtual sit-down with another of my marketing-comrade in arms, James Pollard from The Advisor Coach who teaches Financial Advisors how to get more clients.   We dig into financial advisor marketing do's and don'ts, why we love email marketing the most, yes LinkedIn really can work and so much more ... Here's what we cover: 1. The Mount Rushmore of marketin...

Have you had a prospective client say that they love your product or service but just can't afford it? How do you address this issue? You may need to make a simple adjustment to your marketing to assure your client of the value you provide.  Your guide to  understanding the underlying message behind a prospect's objection and how to focus on attracting the right clients. GET  MORE MARKET...

Are you getting the "I can't afford you right now" conversation or "wow you're expensive", here are some important strategies to help your clients appreciate your value more. GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagi...

I'm sure you already know that the best marketing ideas for your business come from outside your industry (more innovative, better results and you don't look the same as your competitors).  Similarly, sometimes the best marketing lessons also come from the most unexpected places - in this case, walking down the beach while on vacation in South Africa. This simple but powerful lesson is t...

Warning - this week's podcast episode is X-RATED for non-medical businesses (we talk about sex, erectile dysfunction and cigar smoking).  It's also a long episode, a full hour of jam-packed recession-proofing strategies that are going to be essential for your medical practice to survive (and thrive) in the turbulent waters ahead. And if you're feeling left out because your business...

Forget slimy sales strategies like pressure selling or anything that makes you feel uncomfortable about asking for a sale.  We tested this simple strategy on five of our private clients who own aesthetic medical practices and they used it in their initial consult. They were thrilled because there is zero selling involved yet their close rates jumped significantly. Best of all you can use it in you...

Have you ever wondered what makes some on-line ads work like crazy, while others are completely ignored? It all begins with the headline the ad uses. The ads, and the headlines, that attract the highest numbers of clicks are equal parts science and psychology. In this podcast episode I'll help you understand why your ads are perhaps not working as well as they should be, and I'll give yo...

Here's a client stampede secret - effective marketing - the kind that gets your prospects to view you in a wide-eyed kind of awe and happily pays your much higher prices - is as much about NOT doing these three things, as it is about following the 7-Step Client Stampede formula.  Want fast results? Just stop doing these three things. These three marketing mistakes are so prevalent that chance...

Sometimes the most powerful business lessons are the most simple. GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the...

Whether your company is working under the same roof, from multi-office locations, or from home, building high-performance teams remotely is one of the most valuable skillsets any CEO can have.  Here are  best-practices ... GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the...

The first time I ever drove a Ferrari was on the german autobahn. Not a bad place to take one for a spin! I was at a business conference in Frankfort and one of the CEOs in attendance heard that I loved cars, so he tossed me the keys to his 812 Superfast - powered by a 6.5-liter V-12 engine.  So. Much. Fun! Still, Ferrari made a pretty big mistake - which became someone else's opportunity ......

The rules of branding are the same - whether they apply to a luxury, legacy brand like Tiffany's that has been around for hundreds of years - or to a new, fledgling brand that might not have achieved national or global recognition yet. There are key learnings in here for your business about brand building do's and don'ts and why having the right strategy is so essential. GET  MORE M...

Need more clients? Need new marketing ideas? Try any of these eighteen to help with your lead generation. GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a w...

Whether you love social media, or you'd prefer to have root canal instead - the way your company is using social media likely needs to be sharpened.  And quite likely completely changed.  This episode is not about how to run better social media ads, or how to scale your following to a gazillion influencers. It's much more important ... and more valuable than that. GET  MORE MARKETING &am...