The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

Every brand's advertising goes stagnant after a while and then on top of it all there's digital ad fatigue that we're all suffering from.  How do you keep your ads fresh? How do you keep people interested in your marketing message? How do you keep your brand looking modern and in step with the times?  This podcast episode discusses the top reasons why marketing goes stagnant (one re...

Your marketing message - which is Step 2 of the Client Stampede Formula - usually represents the area of greatest opportunity for most businesses. By strengthening your marketing message - the way you describe your business and its products and services - and by showing how and you are SO much better than the competition, it will increase the effectiveness of ALL your advertising and increase resp...

Do you know what the most valuable asset is in a business?  Its products or services?  Its employees?  Its marketing engine with the ability to attract, convert and retain customers consistently?  (If you guessed marketing engine, you're very, very close). It's a company's customer list - the names, addresses, contact info, buying history of all a company's past, present, and f...

If you've been listening to some of my earlier podcast episodes you'll know that copywriting - the art and science of using words to persuade and influence - is a superpower every entrepreneur should learn more about. Even if you have no intention of ever writing your own ads it will help you to recognize great ad copy from the mediocre, which will make hiring the right people for your t...

Thinking of investing in a new website for your business? In this episode, I cover some essential questions to help you decide firstly, what kind of website you want, and secondly, what are the smart questions to ask a prospective company to get the most bang for your marketing bucks. Need more marketing tips and strategies to get further faster?   Subscribe to my weekly Marketing Gold email: http...

Perhaps your company has a very well-established brand that has endured over the years? It's survived this long - but can you be confident that it's got what it takes to attract today's new customers? Take a listen to this episode and discover how a legacy brand like Tylenol had to do a major pivot with their brand because its marketing message wasn't resonating with Millennial...

Have you ever played a sport using virtual reality? How about attending a football game as a fan using the Fox Sports VR app? Ever wondered what that sofa would look like in your actual living room before you buy it and bring it home to find out?  Virtual reality is here in full force and these well known companies are using it to engage and reach new audiences everywhere. Using it in your busines...

Have you ever been in a situation where you've tried to buy something from a company - but were somehow prevented at the last possible second? Maybe their website crashed, or their online checkout process was a nightmare to navigate? Or maybe the salesperson confessed to you - in a rare moment of honesty - that even though they sell Mercedes cars , they personally drive a Porsche? Or, flippin...

If you've ever wondered why artists are starving - here's the reason why. And it has nothing to do with "sacrificing yourself in the name of art," but everything to do with marketing.  Am I being too harsh? I love love love art. I know many very successful artists. I have two friends who are now globally recognized artists and make 8 figures. It's not as difficult as you m...

This is a great story. It's one that get-rich-quick dreams are made of ... or is it? You decide! GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word....

Have you ever bought a product sight unseen, just because you fell in love with the way it was described to you in an ad? If you've read my book The Client Stampede, you'll know I do that a lot (LOL). Creating word pictures of a product is an advanced copywriting and marketing strategy that is a bit of a lost art, which is a pity because it's so darn profitable AND it makes your ad...

If you find running advertisements for your business overwhelming, or get disappointing results then you need to listen to this episode before you buy advertising ever again. It will help you to stop blowing through your marketing budget, hold your campaigns accountable for the  results they bring (instead of having to guess), and will motivate your prospective clients to get off the fence and buy...

There are so many trends bearing down on us in the post-pandemic world, but this one - dubbed as the "Experience Economy" is an opportunity for your business to stand out as never before.  Have a quick listen to learn how you can leverage this new opportunity quickly and easily ... GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful b...

Step 1 of the Client Stampede Formula starts with the age-old question of laser-focusing your marketing efforts onto The Who of who you're selling to. This can feel counter-intuitive but in todays over-saturated digital world, it's more important than ever to "find your tribe" and then make your company an integral part of their success. The better you know them, the more you c...

There are so many incredible apps to help you do things smarter and more efficiently in your business.  We're kind of tech-obsessed in our marketing agency and keep our fingers on the pulse of the best apps to use that truly make life easier.  Here are five of my favorite... GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help...

One of the most powerful strategies you can use to grow a business - is to swipe what's working in a totally different industry, and start using it in your own.  That's how Ray Croc got his idea to start the first McDonalds - by looking at a soda fountain making drinks and thinking wow wouldn't it be great to figure out a way to make hamburgers just like that. You might not shop at...

Guess what the selfie culture has gone and done? It's made us ego-centric maniacs like never before. In truth, great advertising has never been about a company. It's always been about the buyer.  Today, more than ever your marketing message has to make your buyer feel special, and understood, and well... you get the idea! So why do so many companies still stubbornly insist on making thei...

This might sound as exciting as watching paint dry but if you don't know your marketing baseline then, it's about trying the same as driving at night blind folded.  Ok it's not quite that bad, but you get what I'm trying to say. It's time to stop guessing, start tracking. Don't feel bad. I've worked with four big name companies to date who's marketing team d...

This episode showcases one of my favorite businesses from a marketing perspective. They might be selling one of the most boring products on the planet, in a market where margins are razor-thin and they have competitors galore - but that makes their success even more admirable. The secret to their success? Their marketing engine is a well oiled machine - one of the best I have ever seen.  Listen to...

What happens when a new company enters the scene and they have no real marketing strategy and certainly no marketing plan - but they need customers NOW. The default marketing position relied on by so many companies (new and old) is dump the price to drive sales. Well this newcomer business did just that and ... the strategy backfired. Fortunately the owner did a quick marketing pivot and ... the c...

The first chapter of The Client Stampede book is called "Hello Hare" - which basically says this: Aesop got the story of the hare and the tortoise all wrong. The tortoise may have won back in the good ol' days when desktop computers were the size of mini-fridges and life didn't move at such an insane pace. But in today's world, the hare wins every time because speed, nimbl...

Some of the best ideas to grow your business, come from watching other successful businesses grow theirs.  It doesn't matter what industry your business is in - your most profitable ideas can come from adapting things that have worked in other industries, and bringing them across to your own. This strategy is what creates business break throughs - for example McDonalds all started because Ray...

I know that given the choice between working on your company's marketing versus going to see the dentist too get a root canal, most folks would be evenly split between the two. In my experience most people are in business because they love doing the thing they do - whether it's creating better software, rejuvenating aging faces, or coaching others to live a better life.  If the root cana...

Back when I was new to marketing and running my own agency, I used to believe that if enough people knew about how awesome a product really is - then it would be a massive hit. Now while there is an element of truth in this, and it is technically true - it's a  long, hard, slow way to build a business. Let me explain. If you have to educate people first why your product or service is the best...

How do you decide if something is worth the price being asked? By assessing it's VALUE.  The assessment of value is entirely subjective - that new Golf Driver you bought for  $4500 isn't  worth $35 to me because ... I don't play golf. BUT if I did want to learn to play golf, and you invested some time teaching me about the differences between each of the different clubs, the materia...