Darrel Girardier

The Church Marketing Minute

Religion EN ↓ 149 episodes

Hello... I'm Darrel Girardier and I'm the Digital Strategy Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the clutter and noise, and getting straight to the point. No interviews, no hour-long murder mysteries or sports talk. Just me getting straight to the point.

Be sure to visit the podcast's website and support the creator: darrelg.com

Author

Darrel Girardier

Category

Religion

Podcast website

darrelg.com

Latest episode

Aug 7, 2024

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Episodes

#99: Why I Left Social Media 13.05.2019

In this episode, I'm going to give some personal thoughts on social media and my decision to pull back and re-evaluate its value in my life. 

#98: Has Worship Become a Commodity? 06.05.2019

Today we’re going to talk through the increasing commoditization of worship. Specifically, the creative aspects of worship and how we, as church communicators contribute to worship through our creative efforts.

#97: The Truth about Hiring Someone to Build Your Church's Website 11.03.2019

In this episode, I'm going to walk you through what you need to think through before you hire someone to build your church's website.

#96: Things Church Social Media Volunteers Must Do 04.03.2019

In this episode I'm going to walk through the four things that I tell social media volunteers when they come to work with our church.

#95: Using Uber to do Market Research 25.02.2019

In this episode, we're going to talk through how you can use Uber to do market research for you church.

#94: A Quick Guide on How to Write for the Web 21.02.2019

In this episode, we talk through how to write for the web. I'll give you a quick formula that will guide through the entire process.

#93: Why it’s Time to Rethink the Church Website 10.02.2019

In this episode, I'm going to walk through my team's current process of reimagining our church's website. Our last redesign was almost five years ago, so it's time for an overhaul.

How to Build a Sustainable Social Media Plan 03.02.2019

In this episode, we talk through a strategy that will help you create social media in a way that's sustainable. This is not a quick fix, but rather a different way of thinking about your content.

How Far Out Should You Plan Your Church's Marketing? 27.01.2019

I love to plan ahead and get a good idea of what the future looks like. However, when you work at a church there are so many moving parts, that it's difficult to plan anything of substance. In this episode, I'm going to walk you through what a reasonable timeline is when you're planning your church's marketing. The goal here is to give you a good sense of what is achievable when you're working wit...

Three Questions to Ask Before You Spend Your Church's Money 20.01.2019

Today we’re talking about what you need to think about before you spend the church’s money on communications resources. If you’re like most people who work or volunteer at a church, you can get a large number of emails and ads promising you amazing results if you just a certain product. In this episode, I’m going to give you a three-question framework that you can use before you make any purchases...

Five Communication Trends for 2019 13.01.2019

2019 is here, so it’s time to make some predictions about what we’re going to see in the coming year. In this episode, I walk through five communication trends that I believe will have an impact in 2019.

The One Big Problem with Facebook Groups 06.01.2019

We've spent the last few episodes talking about the value of Facebook Groups. However, today we're talking about one of the biggest issues with Facebook Groups and how you can avoid it.

4 Reasons to Move from Facebook Pages to Facebook Groups 02.11.2018

A lot of us know that we need to switch our ministries from Facebook Pages to Groups, but a lot of us aren't sure how to tell our ministries why they need to make that change. Today, I'm going to give you four reasons to make the switch from Facebook Pages to Groups.

What We've Learned from Growing a Massive Facebook Group 24.10.2018

Facebook groups are all becoming a popular alternative to Facebook pages, and it's about time that church invested in Facebook Groups as well. In this episode, I walk through some of the key things we've learned as we've grown a massive Facebook Community.

Why You Should Learn to Be a Copywriter 17.10.2018

What is copywriting and why should you learn how to do it? On this episode, we're talking about the importance of copywriting and how it can help you excel at your job.

5 Surprising Stats about Online Evangelism 10.10.2018

Online evangelism? Is it for real? On this episode, we're going to take a look some research from Barna that sheds some light on the subject.

15 Christmas Ideas for Your Church's Social Media 03.10.2018

Christmas is almost here! In this episode, we talk through 15 Christmas ideas for your church's social media.

Stop Outsourcing Your Social Media 27.09.2018

In this episode, we talk through the dangers of outsourcing your social media. Why it's easy to do, but we also must force ourselves to do better work for our audiences.

Goals vs Habits 01.01.2018

CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram: [https://www.instagram.com/churchcomms/](https://www.instagram.com/churchcomms/) Web: [http://churchcommunications.com](http://churchcommunications.com/) Music Provided by [Jahzzar](http://freemusica...

What We’ve Learned from Growing a Facebook Group by 10,000 Members in One Year 19.12.2017

CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram: [https://www.instagram.com/churchcomms/](https://www.instagram.com/churchcomms/) Web: [http://churchcommunications.com](http://churchcommunications.com/) Music Provided by [Jahzzar](http://freemusica...

How to Deal with Shifting Leader Syndrome 11.12.2017

CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram: [https://www.instagram.com/churchcomms/](https://www.instagram.com/churchcomms/) Web: [http://churchcommunications.com](http://churchcommunications.com/) Music Provided by [Jahzzar](http://freemusica...

5 Problems to Avoid When Executing Creative Ideas 04.12.2017

CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram: [https://www.instagram.com/churchcomms/](https://www.instagram.com/churchcomms/) Web: [http://churchcommunications.com](http://churchcommunications.com/) Music Provided by [Jahzzar](http://freemusica...

10 Things I Wish I Knew Before I Started Pt 2 27.11.2017

CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram: [https://www.instagram.com/churchcomms/](https://www.instagram.com/churchcomms/) Web: [http://churchcommunications.com](http://churchcommunications.com/) Music Provided by [Jahzzar](http://freemusica...

10 Things I Wish I Knew Before I Started Pt 1 20.11.2017

CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram: [https://www.instagram.com/churchcomms/](https://www.instagram.com/churchcomms/) Web: [http://churchcommunications.com](http://churchcommunications.com/) Music Provided by [Jahzzar](http://freemusica...

The Future of Church Bulletins and Announcements 30.10.2017

CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram: [https://www.instagram.com/churchcomms/](https://www.instagram.com/churchcomms/) Web: [http://churchcommunications.com](http://churchcommunications.com/) Music Provided by [Jahzzar](http://freemusica...

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