Darrel Girardier
The Church Marketing Minute
Hello... I'm Darrel Girardier and I'm the Digital Strategy Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the clutter and noise, and getting straight to the point. No interviews, no hour-long murder mysteries or sports talk. Just me getting straight to the point.
Be sure to visit the podcast's website and support the creator: darrelg.com
Where to listen?
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Episodes
The Four Elements of Great Brand Voice 07.08.2024 3:49
**Episode Description:** In this episode of "The Church Marketing Minute," we dive into the four key elements of a great brand voice: Character, Purpose, Tone, and Language. Discover how to create a consistent and recognizable presence across all your church’s communication channels. Learn the importance of defining your brand's persona, clearly communicating your mission, adapting y...
YouTube Shorts vs Instagram Reels: What's the Difference? 06.08.2024 3:58
In this episode of "The Church Marketing Minute," we compare YouTube Shorts and Instagram Reels, two powerful short-form video platforms. Discover the key differences in video length, editing features, algorithms, content focus, and platform integration. Learn best practices for each platform and get insights to help you decide which one is best for your church's content strategy.
The Seven Elements of a Great Story 05.08.2024 3:55
Welcome to "The Church Marketing Minute," where we share tips and insights to help your church connect and communicate effectively. In this episode, we dive into the art of storytelling and explore the seven essential elements that make a great story. Learn how to craft compelling narratives for your church videos that resonate deeply with your audience.
Understanding Instagram's Social and Interest Graphs 01.08.2024 3:19
In this episode of "The Church Marketing Minute," we explore Instagram’s evolving content delivery system, focusing on the differences between the social graph and the interest graph. Discover how these changes impact your church’s social media strategy and learn actionable tips to enhance your content’s reach and engagement. Tune in to understand how to leverage Instagram’s algorithm to...
Two Must-Read Books for Church Marketers 01.07.2024 4:34
Discover the must-read books that will revolutionize your church's marketing strategy! In this episode of "The Church Marketing Minute," we dive into "The 22 Immutable Laws of Branding" and "The 22 Immutable Laws of Marketing" by Al Ries. Learn key principles like the Law of Contraction, the Law of Publicity, the Law of Leadership, and the Law of Focus to help you...
Boost Your Email Response Rates 16.06.2024 4:00
In this episode of "Church Marketing Made Easy," we dive into the powerful AIDA method to help you increase response rates in your email campaigns. Learn how to capture attention with compelling subject lines, generate interest through engaging content, build desire by highlighting benefits, and drive action with clear calls to action. Mastering these four stages can significantly enhanc...
#144 The Church Just Became Flat 13.03.2020 7:03
#144 The Church Just Became Flat
#143 Someone Hit the Cultural Fast Forward Button 12.03.2020 9:06
#143 Someone Hit the Cultural Fast Forward Button
#142 Communicating about the Coronavirus 11.03.2020 8:49
#142 Communicating about the Coronavirus
#141 The Myth of Creating a Balanced Life 10.03.2020 6:51
#141 The Myth of Creating a Balanced Life
#140 Three Quick Tips for Working Remote 09.03.2020 5:38
#140 Three Quick Tips for Working Remote
#139 How to Find the Right Project Management Tool 06.03.2020 11:26
#139 How to Find the Right Project Management Tool
#138 When to Hire a Full Time Communications Person 05.03.2020 7:46
#138 When to Hire a Full Time Communications Person
#137 Why It’s Time to Look for a New Job 04.03.2020 9:25
#137 Why It’s Time to Look for a New Job
#136 What I Wish I Knew Before I Started 03.03.2020 7:39
#136 What I Wish I Knew Before I Started
#135 The Formula for Creating Great Content 02.03.2020 7:56
#135 The Formula for Creating Great Content
#134 Let's Get Uncomfortable 01.03.2020 7:11
#134 Let's Get Uncomfortable
#133 Why We Build Landing Pages for Facebook Ads 27.02.2020 10:31
#133 Why We Build Landing Pages for Facebook Ads
#132 Effective Sermon Bumpers 26.02.2020 8:52
#132 Effective Sermon Bumpers
#130 How to Talk About Giving 24.02.2020 9:20
#130 How to Talk About Giving
#129 It's Not What You Say, It's What You Do 21.02.2020 6:56
#129 It's Not What You Say, It's What You Do
#128 Why the Medium is the Message 20.02.2020 8:02
#128 Why the Medium is the Message
#127 Some Surprising Insights from Text Messaging 19.02.2020 9:53
#127 Some Surprising Insights from Text Messaging
#126 Three Key Reasons Your Social Media is Not Working 18.02.2020 9:10
#126 Three Key Reasons Your Social Media is Not Working
#125 You Should be Fired 14.02.2020 10:15
#125 You Should be Fired
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