Matthew Whyatt
The CEO and the Salesman Podcast
The CEO and Salesman Podcast explores today's business issues for small and medium-sized companies looking to grow. Join Matthew Whyatt and Daniel Perry as they share lessons learned and provide practical tips for business leaders seeking to modernise marketing and sales strategies.
Author
Matthew Whyatt
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Why 90% of Companies Are Failing at AI (And the Reason Sales Tech Has Made Us Worse) — Jack Siney 07.07.2026 59:43
Most of what you read about AI on LinkedIn or X is being told to you by people who are trying to sell you something. Jack Siney has lived the other side of it, talking to thousands of frontline B2B companies, and his diagnosis cuts straight through the noise. Ninety percent of companies have absolutely nothing on the business side of AI that is truly proven, scalable, and operational enough that t...
He Sold to a $4 Billion Competitor. Then Helped Engineer 33 More Exits. — Steven Pivnik 16.06.2026 42:57
Most founders march toward an exit with no real plan, no clear number, and no idea how the buyer is going to value the business they spent decades building. Steven Pivnik has done the work himself, growing Binary Tree to over 200 employees across 12 countries before selling it to a $4 billion competitor, and he has since helped advise on 33 exits creating over $1.1 billion in value for the founder...
Why Most B2B Marketing Fails (And How to Build a System That Actually Works) — Tim Fitzpatrick 02.06.2026 52:21
Most B2B businesses think they have a lead generation problem. According to Tim Fitzpatrick, what they actually have is a marketing engine problem. He calls the place most growth-minded operators get stuck "the marketing maze," a disorienting cycle of disconnected tactics, false starts, and short-term thinking that burns money without ever building anything that compounds. Tim is the founder of Ri...
Why Most Sales Transformations Fail (And 3 Fixes That Actually Work) Matt & James, Mentor Group 19.05.2026 47:27
Most sales organisations underperform for reasons that have very little to do with their salespeople. Matt Webb, CEO of Mentor Group, and James Barton, Chief Solutions Officer, have spent decades helping global enterprises lift the bonnet on their sales engines, and the pattern they see again and again is that the issue is almost never just one thing. It is some combination of people, process, and...
Lessons from 30 Years Inside Big Business Transformations — Christopher Carter, CEO of Approyo 16.04.2026 27:19
Most leaders believe their biggest threat is competition. Christopher Carter has spent decades inside some of the world's most complex scaling organisations and says the real threat is almost always internal. Complexity, dirty data, and the wrong technology in the wrong hands will slow a business down far faster than any competitor ever could. Chris is an author, keynote speaker, and one of th...
How to Increase Your Business Valuation Before You Sell — Digital Systems, ERP & Exit Strategy 25.03.2026 52:39
When your business grows fast enough to outpace its own systems, success becomes the problem. Mark Batina, CEO of Precise Business Solutions, has spent 30 years walking into companies at $10M, $60M, $100M+ and finding the same silent crisis: the expertise that drives the business lives entirely inside a handful of people's heads, and you cannot scale a person. What we cover—What it actually looks...
From Mowing Lawns to $3M Exit: The Sales Mindset That Builds Real Businesses | DJ Carroll 10.03.2026 45:51
What separates entrepreneurs who build real businesses from those who stay stuck? In this episode of The CEO & The Salesman, Matthew Whyatt sits down with entrepreneur, speaker, and author DJ Carroll to unpack the mindset, systems, and sales principles that actually drive growth. DJ’s journey started when he turned down eight football scholarships to start a lawn care business. That decision l...
Why Most Founders Should Make Funding Plan B 18.02.2026 50:38
n Episode 34 of The CEO and the Salesman, Matthew Whyatt sits down with Ed Kang, Chief Strategy Officer at Startups.com, multi-exit founder, investor, author of The Cortex Circuit, and yes, gas station owner. This conversation goes deeper than tactics. We unpack:-When resilience turns into stubbornness-Why most founders misunderstand strategy vs execution-The dangerous emotional bias behind pitch...
What Google, Salesforce, and Pepsi Learned From Improv 28.01.2026 44:13
In Episode 33 of The CEO and the Salesman, Matthew Whyatt sits down with Kevin Hubschmann, CEO of Laugh. Events. Kevin’s journey is anything but typical. He went from sleeping on a couch and working for free at a startup, to building and leading enterprise sales teams, and eventually growing Laugh. Events from a one-person operation into a business operating across more than 30 cities in the US.Th...
The 3 Skills CEOs Need to Keep Growing in 2026 - Nikki Barua - FlipWork 13.01.2026 45:00
This episode is a straight conversation about leadership, growth, and the parts of building a business people usually avoid talking about. Matthew Whyatt sits down with Nikki Barua, author, CEO, and former Big Four consultant, to unpack what actually limits companies as they scale. Not markets. Not tools. Not even teams. The leader. They talk openly about rejection in the early days, including los...
How Neil Cresswell Built Trust, Raised Capital, and Expanded Portainer Worldwide 25.11.2025 35:17
Growing a technology business beyond your home market takes more than great software. It takes cultural understanding, real customer contact, and a willingness to get on a plane long before you feel ready. In this episode of The CEO and the Salesman Podcast, Matthew Whyatt speaks with Neil Cresswell, CEO and Co-founder of Portainer, about how he scaled a container management platform from New Zeal...
Episode 30: How One Scientist Is Using AI to Clean Up a $68 Billion Industry 05.11.2025 43:25
Dr. Bill Clark has spent nearly 30 years inside the supplement world — from research labs to billion-dollar acquisitions — and he’s seen exactly how hype can drown out real science. In this episode, he joins Matthew Whyatt to reveal how his new venture, NutriSelect AI, is bringing transparency and truth to a $68 billion industry. They unpack why most supplements never have to prove efficacy, what...
From Idea to Exit in 3 Years: Tony Singh’s Start-up Journey 15.10.2025 30:49
Building a company that scales and attracts investors is never luck. It comes from testing ideas early, selling before building, and staying close to the problem you are solving. In this episode of The CEO and the Salesman Podcast, Matthew Whyatt talks with Tony Singh, Managing Partner at Vitruvian Solutions and former founder of Mobito, a health tech company he built and sold to US-based iProcedu...
Trudy MacDonald: Fixing Culture, Burnout, and Leadership in Tech Teams 11.09.2025 41:58
Trudy MacDonald, Managing Director of TalentCode HR, joins Matthew Whyatt to explore how leadership needs to change in 2025. From burnout and toxic culture to the breakdown of accountability in hybrid teams, this conversation covers the hard truths tech founders need to hear. You’ll learn:1. Why empathy has gone too far2. How to reset team culture and accountability3. Why young talent is strugglin...
From Apple to $10M: Dean Curtis’ Business Growth Secrets 01.09.2025 42:34
Dean Curtis, CEO of Ingage, shares how he grew a SaaS business to $10M in recurring revenue by helping builders sell more effectively. From teaching math to leading teams at Oracle and Apple, Dean’s journey is full of powerful lessons. Key takeaways:1. Why sales process matters more than features2. What it takes to scale a team through $1M, $4M, and beyond3. How Ingage helps home improvement compa...
AI in Sales: What It Helps (And What It Can’t Do) 31.07.2025 35:45
Good sales today isn’t just about pitch and close. It’s about how your sales and marketing efforts align, how well your team understands the buyer journey, and whether your training matches how people actually buy now. Matthew Whyatt and Ben Wright share practical, proven ways to adapt your team and strategy without losing what makes great salespeople valuable. Subscribe for more videos: https://w...
The Science Behind High-Performing Teams with Josephine Palermo 09.07.2025 40:29
Leadership is changing, and Josephine Palermo is at the forefront. In this deep and practical discussion, she joins Matthew Whyatt to share how businesses can thrive by focusing on people-first strategies. She talks about why passion matters more than ever, how shared goals keep teams aligned, and what leaders can do to support sustainable performance. Josephine also shares key lessons from her ti...
Secrets of Successful Marketplaces with Sharetribe’s CMO 23.05.2025 43:13
In this episode of The CEO and the Salesman podcast, Matthew Whyatt sits down with Sjoerd Handgraaf, Chief Marketing Officer at Sharetribe – the no-code platform helping entrepreneurs build their own online marketplaces without needing to write a single line of code or make large upfront investments. Sjoerd shares the fascinating journey of how Sharetribe evolved from a small Finnish startup into...
How to Use AI to Improve Productivity and Ship Better Software Faster 07.05.2025 41:02
In this episode of The CEO and The Salesman Podcast, Matthew Whyatt speaks with Anthony Sapountzis, a technology expert and founder of DevReady AI. They explore how AI tools are reshaping product development, helping teams move faster without sacrificing quality. Anthony shares insights on using AI to boost productivity, streamline planning, and improve coding efficiency. He explains how DevReady...
Terry Wilson: From a Small Bush Town to CEO of Chat Metrics 20.03.2025 49:51
Terry Wilson, CEO of Chatmetrics, shares his journey from a small bush town in New South Wales to leading a cutting-edge software company. He reveals how live chat technology helps businesses generate more leads and sales, and why human interaction still matters in a tech-driven world.🔥 Highlights:1️⃣ The power of live chat in business growth.2️⃣ Why AI alone isn’t enough for great customer servi...
CEO Responsibilities & Governance: Insights from Garry Gosling 28.02.2025 38:14
In this episode, Matthew Whyatt speaks with Garry Gosling about leadership, sales, and the evolving role of marketing. They dive into how CEOs can better engage employees, why awards matter for credibility, and the importance of trust in sales.✨ Highlights:1️⃣ Employee engagement as a driver for business growth.2️⃣ The role of boards in supporting CEOs.3️⃣ Why trust and referrals are vital in sal...
How Entrepreneurs Can Leverage AI Without the Hype by Samuel Spencer 19.02.2025 55:24
Samuel Spencer from Aristotle Metadata joins Matthew Whyatt to discuss entrepreneurship in 2025, the role of family, and managing business risks. Learn about data management’s impact on social services, AI in business, and the importance of networking at conferences. They also discuss the evolving landscape of social media policies for minors and the impact of business psychology from an MBA.🔥 Hi...
Scaling Ventures and Building High-Performance Teams with Maxwell Nee 28.01.2025 47:24
In this episode of The CEO and The Salesman Podcast, Matthew Whyatt interviews Maxwell Nee, the Chief Revenue Officer of ScoreApp. Maxwell shares his journey from corporate banking to scaling a coaching business to $250K/month and the creation of ScoreApp, a game-changing lead magnet tool. Discover insights into team dynamics, investing strategies, and the underrated power of podcasting for person...
The Secrets of E-commerce Success: Insights from Mareile Osthus 18.01.2025 38:09
🎙️ Welcome to The CEO and The Salesman Podcast! In this episode, host Matthew Whyatt interviews Mareile Osthus, the innovative CEO of Humii, to explore her journey from a non-tech background to leading a cutting-edge tech company revolutionizing the e-commerce customer experience. Mareile shares key insights on overcoming challenges in e-commerce, the importance of understanding the full customer...
From Rugby to Marketing: Melissa Baer's Storytelling Secrets 16.12.2024 43:11
Storytelling in marketing is a game-changer, and Melissa Baer shares her unique perspective on this transformative approach in this episode of the CEO and the Salesman podcast. From her journey as a Canadian rugby player to her entrepreneurial success in New Zealand, Melissa reveals how storytelling builds trust, engages customers, and drives innovation in the attention economy. Tune in to learn a...
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