The Center of Excellence Sales Podcast

Business EN ↓ 94 episodes

The Center of Excellence Sales Podcast takes a casual, conversational approach to sales fundamentals and best practices to take any salesperson to the next level. Through its training programs, custom engagements, and online resources, the Center of Excellence provides training to more than 992 Young Automotive Group employees within Utah and Idaho. The COE provides training programs on Management, Leadership, Sales, and Customer Service.

Category

Business

Podcast website

coezs.podbean.com

Latest episode

Jun 29, 2026

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Episodes

Happy Little Accidents 29.06.2026

In this episode of the Center of Excellence Sales Podcast, Tim Genovesi sits down with Oliver Young, Brad Taylor, and Ryan Albert for a candid conversation about the “happy little accidents” that lead people into the automotive industry and why so many end up building lifelong careers from it. Ryan Albert, General Manager of Young Mazda of Ogden, shares his journey from struggling college student...

AI in the Car Business: Threat or Ultimate Sales Assistant? 15.06.2026

In this episode of the Center of Excellence Sales Podcast, host Tim Genovesi sits down with Oliver Young, Ryan Albert, and Brad Taylor to explore one of the biggest shifts happening in the automotive industry today: artificial intelligence in car sales and service. As AI tools like ChatGPT, automation platforms, predictive customer data, and digital communication continue transforming the dealersh...

Sales, Objections, and Confidence: The Art of Swinging Again 01.06.2026

In this episode of the Center of Excellence Sales Podcast, Tim Genovesi sits down with Oliver Young, Brad Taylor, and Ryan Albert to break down one of the most important mindsets in automotive sales: just keep swinging. From overcoming objections to building customer rapport, this conversation dives deep into why the best sales professionals don’t get discouraged by rejection. Instead, they stay e...

Handling Phone Calls in a Text Only Generation 13.04.2026

In this episode of the Center of Excellence Sales Podcast, host Tim Genovese is joined by Brad Taylor and Oliver Young to break down one of the most overlooked but critical sales skills: confidence on the phone. With a majority of customer interactions still happening over the phone, this episode explores why so many sales professionals struggle to convert inbound calls into real opportunities and...

Nine Key Phrases to Drill Down 06.04.2026

In this episode of the Center of Excellence Sales Podcast, host Tim Genovese is joined by Oliver Young and Brad Taylor to break down nine powerful negotiation phrases that can transform the way you communicate, build trust, and close deals. Inspired by Never Split the Difference by Chris Voss, a former FBI hostage negotiator, this episode reframes negotiation as something far more collaborative th...

Meeting Our Customer's Level of Expectation 30.03.2026

In this episode of the Center of Excellence Sales Podcast, host Tim Genovese is joined by Brad Taylor (GM of Young Chrysler Jeep Dodge Ram of Morgan, Utah) and Oliver Young (Innovations Director at Young Automotive Group) to break down the four core customer expectations that every sales professional must master. Backed by decades of research from Gallup and insights from the book First, Break All...

Hard Conversations, Easy Outcomes 12.01.2026

Hard conversations don’t kill deals. Avoiding them does. In this episode of the Center of Excellence Sales Podcast, the team breaks down why being direct with customers is one of the most underrated skills in sales. Duff Porter shares real-world stories from the floor, showing how clarity builds trust, shortens the sales process, and turns objections into forward momentum. From commanding the sale...

Why Asking for More Helps Everyone 29.12.2025

Most people hear “asking for more” and think pressure. In reality, it’s clarity. In this episode of the Center of Excellence Sales Podcast, the team breaks down why avoiding direct conversations creates more friction than asking for what’s needed upfront. Duff Porter, Brad Taylor, and Oliver Young discuss how down payment, trade value, and payment structure shape every deal, and why leading those...

Sales Is Not a Dirty Word 15.12.2025

Sales isn’t about pressure, tricks, or talking people into things they don’t want. It’s about responsibility. In this episode of the Center of Excellence Sales Podcast, the team breaks down what a sales professional’s real job actually is, and why sales is not a dirty word. From the showroom to the service drive, Duff Porter shares decades of experience showing how trust, communication, and clarit...

Your Attitude Shapes Your Altitude 13.11.2025

In this episode of the Center of Excellence Sales Podcast, Austin James, THE Sales Trainer with the Center of Excellence helps the team tackle one of the most powerful tools in sales — and in life: attitude. From parking-lot pep talks to morning gratitude routines, they dive into how attitude affects outcomes, energy, and relationships. Together, the team reminds us that attitude isn’t optional —...

Breaking Out of a Slump: How to Reset, Refocus, and Reignite 29.10.2025

In this episode of the Center of Excellence Sales Podcast, Austin James, THE Sales Trainer with the Center of Excellence joins the the team to tackle how to recognize, manage, and overcome a sales slump. From keeping focus and finding positives to seeking feedback, expanding your pipeline, and building mental toughness, they share six actionable ways to turn a slump into a comeback. Perfect for an...

The Most Important Step in the Sales Process 13.10.2025

In this episode, the team welcomes first-time guest (and mustache icon) Austin James, THE Sales Trainer with the Center of Excellence, to talk about one of the most misunderstood truths in sales: the most important step in the sales process is the one you're on. Austin, Brad, Oliver, and Tim break down why rushing ruins results, and why slowing down and truly mastering the process helps you win tr...

Managing People vs. Developing People: What’s the Difference? 15.09.2025

In this episode, In this episode of the Center of Excellence Sales Podcast, Oliver, Brad, and special guest Rachel Hirsbrunner, COE Manager, explore the critical difference between managing people and developing people. They also unpack how a development mindset changes culture, drives retention, and helps people reach their full potential — whether or not they have a formal title. From overcoming...

Act Now: The Power of Urgency 20.08.2025

In this episode of the Center of Excellence Sales Podcast, Oliver, Brad, and special guest Rachel Hirsbrunner, COE Manager, explore why urgency is one of the most powerful — and underused — tools in sales. Far from being pushy, urgency creates energy, action, and customer clarity. With tactical tips and real-world examples, this episode implores you to rethink how and when you follow up, present o...

The Underrated Superpower: Being Easy to Work With 28.07.2025

In this episode of the Center of Excellence Sales Podcast featuring special guest Rachel Hirsbrunner, COE Manager, the team explores why being “easy to work with” might be the most underrated skill in sales—and in life. Inspired by an article from Elfried Samba, they explore how collaboration, communication, and execution define our effectiveness—breaking down what makes someone a joy to partner w...

From Dandelions to Discipline - Leveling Up 04.06.2025

This episode of the Center of Excellence Sales Podcast explores what it really means to be “good” — and how to level up to “great.” The team breaks down the three essential steps to ongoing growth: know your standards, identify your gaps, and choose the right people to learn from.

Who is the Professional? 20.05.2025

In this episode of The Center of Excellence Sales Podcast, Tim, Brad, and Oliver dive into what it really means to be a sales professional. Are you leading the conversation, or just taking orders? From asking better questions to showing more options, they unpack how true pros guide the process — even if the customer knows more about the product.

Unreasonable Hospitality 28.05.2024

Brad, Oliver, and special guest Rick Gerber, Service Director for the Young Automotive Group, discuss takeaways and actionable steps from the book Unreasonable Hospitality by Will Guidara.  

The 3 Ws of Success 07.05.2024

Brad, Oliver, and special guest Rick Gerber, Service Director for the Young Automotive Group, discuss Deion Sanders's Three Ws of Success and how to integrate them into the sales environment.

Be Present 22.04.2024

Oliver, Brad, and special guest Rick Gerber, Service Director for the Young Automotive Group, discuss the reasons we tend to not be present when we should, and how to maintain presence in activities, with your customers, and during follow up.

Be a chameleon 08.04.2024

Oliver, Brad, and special guest Jacob Sobers, General Manager of Young Chrysler Dodge Jeep Ram in Layton, discuss how to adapt to your customers and environment to build trust and nurture long-term relationships with your customers.

What do your customers need? 25.03.2024

Brad, Oliver, and special guest Jacob Sobers, General Manager of Young Chrysler Dodge Jeep Ram in Layton, discuss how to understand the physical and psychological needs of your customers.

Opeining Up The Customer 11.03.2024

Oliver, Brad, and special guest Jacob Sobers, General Manager of Young Chrysler Jeep Dodge Ram of Layton, discuss rational and tactics to open up the customer.

Leadership 04.01.2024

Oliver, Brad, and special guest Danny LePelley, sales professional at Young Chrysler Dodge Jeep Ram of Morgan discuss a framework for leadership to be used from any position in the pack to generate long term success.

How Does Danny Do It? 19.12.2023

Brad, Oliver, and special guest Danny LePelley, sales professional at Young Chrysler Dodge Jeep Ram of Morgan dig into Danny's 28 years of success in sales to compile some winning tips for sales professionals at any level.

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