Kinsey Machos

The Category Queen Show

Business EN ↓ 285 episodes

For more information visit kinseymachos.com

Author

Kinsey Machos

Category

Business

Podcast website

kinseymachos.com

Latest episode

Aug 16, 2024

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Episodes

Your Clients Are Not Your Friends 19.04.2022

Kinsey shares from the heart a very important message. As business owners we need to speak our truth and not fear being disliked by our clients. It’s all about making healthy boundaries with yourself and your clients. After all we aren’t here to be our clients friends, we are here to provide a service for them. Do not miss these highlights: 02:19 The idea of becoming a chameleon - being a people p...

My ADHD Diagnosis 12.04.2022

Kinsey tells her listeners about the moment she was diagnosed with ADHD. She explains how the ADHD manifested in her life and her feelings of guilt and shame. Kinsey realizes she is not alone in this journey and shares how she has taken steps to accept and change her lifestyle to make ADHD work for her. Do not miss these highlights: 02:26 There is a way that these two things: ADHD and entrepreneur...

The Perfect Content Planning System 05.04.2022

In this episode Kinsey explains her journey of finding the perfect way to plan her content. She helps us understand and navigate through the stress of creating your own personal content and knowing when to send it out to the world. Kinsey's idea of the best way to find your content planning system will not be what you think! Do not miss these highlights: 01:50 Spring season is a go season for us 0...

The 3 Core Fears That Are Preventing You From Experiencing Unstoppable Confidence 29.03.2022

Kinsey interviews Jenny Beecher, Founder of the Velocity Code and a Life Coach. They discuss owning your own business and how past traumas can affect and show up in your everyday business making decisions. Kinsey and Jenny talk about how you need to understand and dive into your past traumas in order to overcome fears that will impact your business negatively. Jenny believes there are three c...

How To Get Your Potential Clients To Buy Anything From You 22.03.2022

In this episode, Kinsey talks about how your attitude around money is directly related to your sales and your business. Growing up in a modest household with just her mother, she thought from a young age that not having money equated to not being enough. As Kinsey grew older and created her own business she realized that if you do not invest in your business, why would other people? Discover how t...

Monetizing Your Message and Your Story 15.03.2022

In this encore presentation of a Launch It Girl episode, Kinsey sits down with Ayelet Shipley, a High-Performance Mindset Coach. Ayelet shares how her life changed when she attended Russel Brunson’s mastermind while she was in school studying to become a therapist. She shares her lightbulb moment that led her to start her own business instead. If you’re looking to monetize and create a business ar...

Identity Crisis 08.03.2022

The truth is that an identity crisis is a needed process for you to not only stay humble, but also a reminder that you are constantly evolving. In this episode, Kinsey takes you on a journey through the impact that an identity crisis can have on you, the separation of your former self, into the person that you are becoming and the overall positive effect that it will have on you.  Do not...

Free vs. Paid Content: Am I Giving Away Too Much? 01.03.2022

“What do I give away for free versus what do I protect or save for paid clients?” Just asking this question can add unneeded drama to your content strategy. Listen as Kinsey delves into this question and explains where your focus would suit you better in order to move you into your next level of business and success. Do not miss these highlights: 04:39 - Where your attention goes, energy flow...

The #1 Skill You Must Master in Order to Get Clients Online 22.02.2022

What is that #1 skill that draws people in and encourages them to sign up for your services? Having pretty posts may grab their attention but powerful copywriting will bring in the conversion. Tune in as Kinsey discusses the power of copywriting, how it is different than content creation and what you can do to make the shift between the two.  Do not miss these highlights: 02:42 -&nb...

How To Become A Proficient Coach: Private vs. Group Coaching 15.02.2022

Are you a new coach and have been wondering if you should be doing private coaching or group coaching, to begin with? Or are you thinking about making the shift from one to another? In this episode, Kinsey talks about her philosophy that one should start private coaching before doing group. Some will agree and some will not but stop and listen as she shares the reasons why she thinks this way...

Using The Commitment Ladder To Call Your Audience To Action 08.02.2022

The commitment ladder is what we build into our content marketing in order to get people to take action with us. There are different ways that you can ask people to commit to you and when you blend this level of commitment within your content marketing, it allows people to take smaller action with us, which then leads to bigger action. Do not miss these highlights: 01:15 When you put something ou...

The Millionaire Mindset Code 01.02.2022

Recently on FaceBook, Kinsey, and co-host Jenny Beecher brought the Wealthy Coach Five Day Challenge to a myriad of followers. It was so good that Kinsey wanted to give you a taste of what they talked about and hopefully inspire you to adopt the Millionaire Mindset.  Wealth comes from a state of feeling first. It has to come from inside you first. You have to believe it for yourself. Wea...

Lazy Marketing 25.01.2022

Are you never sure what to post or just find that you are not getting the conversions that you were expecting? You may be a lazy marketer. That doesn’t mean you are not posting at all but may not be posting the right content. Kinsey explores the traps of lazy marketing and gives you the clues to figure out if what you ARE doing is what you NEED to be doing.  Do not miss these highli...

Content that Converts Clients 18.01.2022

Just pushing out content is not going to bring you clients. Your content should be creating a process that leads to conversion. In this episode, Kinsey walks you through the process of converting clients with your content. This is the clarity you have been looking for.  Do not miss these highlights: 03:31 - We get caught in the trap of believing that content itself is just the...

My Company’s Vision for 2022 & Lessons Learned from 2021 11.01.2022

The New Year has arrived and that means ensuring that the vision for the upcoming year is clear and easily understood by all. Over the course of this episode, Kinsey shares her vision for her own company as well as gives you some strategies to help you clarify your own. She also dives into the lessons learned over 2021 that are going to help make 2022 even more successful.  Do not m...

Becoming a Wealthy Coach with Jenny Beecher 05.01.2022

Master Success Coach, Jenny Beecher, joins Kinsey today to talk about coaching and money success. Many women feel that they cannot have the success they want without a detrimental impact in other areas of their lives. This is not true. Everything you do is a choice and Jenny and Kinsey will help guide you on your journey to be a wealthy coach.   Wealthy Coach 2022 - Don't miss...

S2S: Installing An Evergreen Selling System For 100K Months – Part 3 04.01.2022

Thank you for joining us for the final part of Kinsey’s Signature to Seven Mastermind. If you have not listened to the first two, we invite you to check out episodes 13 and 14 so that you too can benefit from what Kinsey has to offer in this course.  Today, Kinsey discusses the Evergreen and Launching Method of client acquisition. Not sure which one would be right for you? Maybe it’s a c...

S2S: Crafting A Marketing Strategy That Attracts Premium Clients Consistently - Part 2 28.12.2021

We are excited to bring you part 2 of Kinsey’s Signature to Seven Mastermind that was recently held.  If you have not listened to the first one, go back to Episode 13 - Designing A High-End Coaching Program That Can Scale.  In this episode, Kinsey will be focusing on messaging, marketing, and lead generation. This is really the meat of everything that we do as coaches.  She will sha...

S2S: Designing A High-End Coaching Program That Can Scale - Part 1 21.12.2021

In the upcoming episodes, we are excited to bring you three of our classes from Kinsey’s Signature to Seven Mastermind that was recently held. It was just too good not to share so if you were unavailable to attend, here is a little taste of what you missed. The Signature to Seven Mastermind is designed to give you the tools, the resources, and the right mindset to create a high-end coaching progra...

Should I List My Prices on My Website? 14.12.2021

Do I need to put prices on my website? Where do I send people? Do I let people know the price upfront or do I have a conversation with them first?  These are important questions but when we send a potential client to a specific space that shows our program and price, we often lose the opportunity to transform, to really identify what we can offer that client specifically. Instead, Kinsey...

Introverts in an Extroverted Industry 07.12.2021

Do you believe you are an introvert or an extrovert? We all have our perceptions of what those words mean, some good, some bad. Kinsey shares her thoughts about what it means to be an introvert and extrovert and what it means in developing your business. Even as an introvert you can be successful.  Do not miss these highlights: [03:49] Discover the misconception about being an introvert or an...

Demonstrating Offer ROI 30.11.2021

Kinsey dives into the Return of Investment on your offers. Too often we focus on just the monetary aspect of the ROI however there are by-products that happen from your offer for both you and your client. Listen as Kinsey shares how to stop thinking linearly and move into demonstrating all the ROI that your offer has to give.  Do not miss these highlights: 03:29 The biggest thing th...

Make Some More Noise In The Market 23.11.2021

How are you putting your offer out there? How often are you talking about it? In today’s market, you have to make some noise and turn the volume way up in order to make the sales. Listen in as Kinsey discusses how to get more attention to your offers without fear of over-communicating them. Do not miss these highlights: We usually don't show up in our offers powerful enough  To dial...

Key Takeaways From My $40K Mastermind 16.11.2021

Kinsey shares her experience with the mastermind journey that elevated her and completely changed her into a new version of herself. This episode is about the key takeaways she learned from hanging out with those brilliant people who are making a great large impact, making a lot of money and have been able to navigate entrepreneurship gracefully. “I came into this mastermind experience as somebody...

What’s the Potential of Your Signature Offer? 09.11.2021

Everything starts from the offer and having the clarity in your offer will drive everything else in your business. Kinsey shares the three biggest mistakes that she sees in the market when it comes to having a signature offer or not.  Do not miss these highlights: How to scale your signature offer and get more clients through it The biggest mistake is not having a signature offer or havi...

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