The Category Queen Show

Email marketing has one of the highest ROIs of any marketing channel, making it an important tool for industry experts who are looking to increase revenue and reach. In this episode, Kinsey discusses the importance of a simple, high-converting email marketing strategy that allows for sustainable success beyond what any social media platform can provide.  Past Episode:  Episode 77: Everyt...

In this episode, Kinsey sits down with Ashlee Young, a piano coach who helps self-taught adults how to play beautifully by practicing smarter, not harder. Ashlee recently ascended from our signature coaching program to our top-tier mastermind, Female Founders Board. Ashlee shares her journey as she evolves from classical musician to entrepreneur to an industry leader who’s expanded her reach beyon...

Do you feel excited to work toward your first (or next) 5 or 6-figure launch? Live launches are the best way to grow your business as an online expert because you can create predictable cash infusions, grow your audience, and elevate your credibility in the industry. Tune in as Kinsey walks you through the five most important stages of launches and how you can prepare to have your highest converti...

It’s normal to struggle with the fear of increasing your prices, which is often connected to the fear of losing out on potential clients or appearing greedy. However, it's important to understand that increasing your prices is a natural part of business growth, and it's essential to keep up with the evolution of the economy and maintain profitability. More importantly, your price should align with...

How differently would you operate in your business if you believed that everything you have right now is enough to hit your goals this year? It’s likely that this thought alone will help you stay focused on only the things that will create the biggest results.  In this episode, Kinsey shares how this works and why this is so important to the success of your business results.  Do not miss...

Growing to multiple six figures is simple.  If you’re stuck at 3-5K months and want to break through your revenue plateau to hit multiple six figures this year, this is the episode for you.  Achieving 200K+ means building a bulletproof business model that can stand the rest of time.  Join our free new (live) training, the 200K masterclass where we show you how to create a premier-st...

Knowing when and what to leverage in your business can accelerate your growth but also protect your most sacred time with your family, with your spouse, with yourself. More importantly, learning how to create more constraints in your business will allow you to have a full and fun life without feeling overwhelmed or burnt out.  Tune in to discover where you can create more leverage in your bus...

When your brain has an “open loop” running, whether you realize it or not, you expend a lot of unnecessary energy. It’s like when you have all those tabs open on your phone and they're running down the battery in the background. This is why being indecisive drains you and keeps you stuck.  In this episode, Kinsey gives you a framework for making better decisions so you can move faster, create...

As humans, we all have a unique set of perceived limitations. Anytime you try to reach for something beyond those limitations, you will experience a set of challenges that will either keep you where you are or push you to your next level.  In this episode, Kinsey shares about the four core hidden barriers that Gay Hendricks discusses in relation to your Upper Limit which he talks about in his...

Growing an “average” coaching business doesn’t work when you know you’re called to be extraordinary in the industry. Today’s episode is for you if you feel like you’re the “best kept secret” and want to lead your space with grace, authority, and potency.  Want to go deeper on this topic together?  Join us for an exclusive 3-day Virtual Workshop where Kinsey will walk you through the step...

Knowing your ideal client isn’t necessarily going to increase your revenue, increase your profit or grow your business. In this episode, Kinsey shows you how to identify a higher caliber client that’s actually ready to invest in themselves and invest in your solution (and make a change).  Do not miss these highlights:  01:40 In your season of rest, recovery, and reflection, give yourself...

Whether you want to be an official “speaker” or not, it’s likely that you desire to drive impact for others. This means the world is your stage. In this conversation, I bring on a very special guest, Megan McCaleb, who is an expert at public speaking especially for those that know they have a story inside of them waiting to be unleashed.  You’ll gain so much insight into listening to Megan sh...

Building a thriving coaching business requires you to also love your business. It’s difficult to grow something you’re not fully aligned with. In order to do this, you’ll want to design your entire model around ONE THING: your perfect person.  To apply to work with Kinsey, join the waitlist here: kinseymachos.com/femalefounders Do not miss these highlights:  01:32 New chapter, new vibes,...

How would it feel if you arrived at the end of 2023 and smashed your most audacious revenue goals? More importantly, what would it feel if you were OBSESSED with the journey that got you there? This is what it’s about. There’s no point in making a lot of money if you don’t enjoy doing it.  Tune in to discover the moves you can make in order to create your record-breaking revenue year in 2023....

There are subtle, yet powerful shifts happening in the online marketing space that are impacting how people consume your content, how they come to trust you as an expert, and how they will decide to invest in your programs, products, and services. If you understand what these shifts are and can effectively execute against them (or with them) you will automatically have the competitive edge. ...

When you’ve got your offer dialed in and you’re feeling more rhythm in your marketing, the next step is for you to create more leverage with what’s already working.  In today’s podcast episode, I talk about a concept called Leverage Marketing. This will be the one core element to your growth to 200K+ (with less effort). When you implement Leveraged Marketing well, you will be able to: Consist...

If you’re wondering what it looks like to grow a high-demand, high-income business with your clients' results at the forefront, this interview with a special guest Callan Faulkner, is a must listen. Callan shares her journey from exiting corporate to making 6-figures fast and then learning how to scale her offer so she could earn back more time while still providing a high-quality service to her c...

Coaching clients in a group container is different from coaching clients in a one-to-one experience, but building the proficiency of both is important if you plan to create global impact and generate high-revenue months. Tune in to learn how you can master this skill as an expert so you can amplify your income and your impact.   Past Episode References:  How To Design Your Curriculu...

On today’s episode, Kinsey dives into one of the three core elements of scalable offers: curriculum. This is how your clients are learning what they need to learn in order to get the results they desire. If designed well, the curriculum can accelerate your clients’ results and take pressure off of you to coach on the same things over and over again.  However, curriculum can be an art and a sc...

If you’ve added a Facebook Group or some sort of community as part of your paid coaching program, this episode is for you. Kinsey dives into the most common mistakes that are made in this regard, but also shared why this is one of the most important elements to your offer as you grow.  To get more info on how to work with us inside Female Founders Board where you learn how to grow from 6 to 7...

Tune in this week to discover the thoughts and actions that allowed Carol Trotter to amplify her impact and finally attract and enroll her dream clients after enrolling in 10K Content Collective. She’s sharing how powerful it is when you finally shift from selling your program to selling the solution and how to align your sales process with your unique expertise to create a powerful enrollment exp...

As a heart-centered coach, you’re likely on a journey to help others heal but are noticing that you are on a healing journey yourself. There’s a lot to be aware of as you navigate the experiences you’ll have as things surface for you at each new level of growth. Kinsey shares a real and raw conversation around her personal journey of healing and how you might be able to lean into this next season...

One of the fastest ways to accelerate your income and impact is by having a high-ticket coaching program in your offer suite. In this episode, Kinsey explains why this is the case and shows you how you can turn your current low-ticket offer into a high-end experience for your perfect dream clients.  Past Episode References:  Your Scalable Offer (Part I) Your Scalable Offer (Part II) If y...

Picking up blanket pieces of advice like “niching down” without any context can really slow you down as a coach trying to get traction in the online space. In this episode, Kinsey discusses when it’s appropriate to niche down and when it might actually be a detrimant to you finding your voice, growing an audience, and getting clients. Listen to find what where you should focus in your niche and ho...

What if being a woman is your superpower as a business owner? What if you leaned way into your unique body, your unique mind, and your unique lifestyle -- as a woman -- and gave yourself permission to have it all (without having to sacrifice anything that’s important to you).  It’s time to reject the hustle culture and build a business that allows you to have space for all of your desires.&nb...