The Category Queen Show

If you struggle to articulate your expertise in a way that’s unique and different from the rest of the industry, this episode will change everything for you.  Discover the highest level of value you can provide to your best-match client, learn a simple method for identifying your unique approach, and how to highlight the tangible and intangible benefits of your solution so you can justify pre...

Learn how to identify emerging trends, uncover the biggest opportunities in the market, and access untapped potential within yourself and the industry to amplify your success in the coaching industry. Your most profitable niche is on the other side of this training.  ----------------------------------------- Ways we can support you:  >> [FREE] Download: The Revolutionary Content Ki...

If you’re ready to stand out in a crowded industry and become the go-to choice for your best-match clients, this episode will help you develop and refine your niche so you can get in front of the right audience and make more money.  Differentiating yourself with unique positioning is more important than it’s ever been before. You’ll hear specific examples of clients we’ve worked with and how...

Unlock the full potential of your content by utilizing a powerful system that consistently attracts and engages your best-match clients on repeat. If you don't understand how your content influences the overall journey of your potential clients and how to use different marketing tools to enhance that experience, you’re leaving money on the table.  Learn a fresh perspective on your content str...

What happens when you combine a rapidly evolving industry with an economic downturn? A mighty explosion of confusion, overwhelm, and frustration for online business owners.  If you’re feeling like you’re having a hard time keeping up with the algorithm, aren’t sure which strategy to leverage to get clients online, and are tired of hearing price objections, this podcast episode is for you.&nbs...

Pursuing your passion and growing a profitable business can co-exist, but oftentimes, there are competing priorities within the context of these two concepts. This creates a lot of confusion due to the misconception about what it really means to do both. Discover the connection between feeling good and aligning with your desires while also achieving things you’ve never achieved before. If you want...

While social media can be a valuable part of your marketing strategy, relying solely on it for business growth can be risky. Prioritizing email marketing allows you to build direct relationships with your audience, maintain control over your messaging, and achieve higher conversion rates, making it a critical component of a highly impactful marketing strategy.  In this episode, you’ll learn h...

If you feel like you are lacking support from your friends and loved ones as you build your business, I want to give you a new perspective that will help you navigate the relationships in your life as an entrepreneur.  It’s true that entrepreneurship can be lonely, but it doesn’t have to be. In this episode, you’ll learn where to get support, how to create a community of cheerleaders around y...

If you’re a mom running a business during the summer months, you know that it can feel bittersweet. You want to spend time with your kids, but you also want to maintain momentum in your business. I believe you can (and should) have both. In this episode, I talk about why it’s so important to lean into the seasons of the year and how to use them to your advantage. I share how you can continue to gr...

As a CEO, you have a responsibility to make decisions that are in the best interest of your business. The worst decisions are based on feelings and the best decisions are based on facts. But how do you discern feelings vs. facts?  In today’s podcast episode, I talk about how my team and I evaluate the success of our initiatives, specifically our live launch efforts, and what data we look at t...

In the final episode of the Live Launch Secrets series, I discuss the last step of the live launch model where cash and clients start to roll in. I discuss the primary purpose of this stage and what you should be focused on in order to enroll a flood of clients in just a few days or less.   Fake urgency and scarcity tactics don’t work anymore, but I believe that ethical urgency is what m...

What if you could sell with authenticity and also see a drastic increase in your launch conversions? In this episode, I dive into one of the most commonly avoided steps in the overall launch process: the offer invitation or “the pitch”. Without a strong call to action, you will have built all of the momentum for nothing.  Tune in to discover how you can sell from a place of service and create...

We’re continuing with the live launch series as we unpack each stage of the live launch method to attract and enroll dozens of clients at a time. In this episode, I unpack the third stage, the launch event, which is your biggest opportunity to build trust, highlight your expertise, and make your offer a no-brainer next step. You’ll learn the difference between teaching and transforming and how you...

Most people think that the launch event is the key factor in achieving successful launch outcomes. However, it’s the activities that come directly before the launch event, known as the launch runway, that truly shape the overall launch experience, and can turn an average launch into an incredible five or six-figure launch.  No matter how big or small your audience is, when you execute your la...

Welcome to the Live Launch Secrets series where I break down the exact live launch strategy I’ve used to elevate my message in the market, amplify my reach, and cross the half-million-dollar revenue mark in just three years. Today, I’m revealing the most important element of the live launch process and where most of the mistakes tend to happen: the planning phase. In order to create bigger and bet...

Marketing and selling private coaching offers vs. group coaching offers require different methods and processes. Learn how to master the fundamentals of both and discover the step-by-step process to consistently attract and enroll clients for your group coaching programs so you can fully leverage your time and your expertise to make more money and help more people.  >> If you’re ready t...

In this new series called, “Ask Me Anything”, I’m answering specific questions from women in our community while also using it as an opportunity to highlight our incredible listeners.  In this episode, I’m answering a question related to how I get more done in a day and how to make sure there’s still balance in my day. This is a fun question for me to answer because as someone who has major A...

In this episode, I’m peeling back the curtains and giving you the full scope of why we decided to pivot from our core offerings and bring a brand-new experience to our audience. There’s a lot of depth covered in this episode including how to know when it’s time to introduce a new offer, how to lean into your audience, and how to make better decisions as a business owner.  Ready to take the ne...

In this new series called, “Ask Me Anything”, I’m answering specific questions from women in our community while also using it as an opportunity to highlight our incredible listeners.  In this episode, I’m addressing one of the most commonly discussed challenges among our audience; imposter syndrome. I share my experience with it, how I move through it, and the confidence hack I use to show u...

If you’ve been confused, overwhelmed, or even turned off by the increased awareness around Artificial Intelligence, you’re not alone. It took me some time to warm up to the idea, but after using ChatGPT for a few months now, I feel very differently about its potential and what it can do for female leaders like you.  Tune into learn how I’ve been using it to enhance my creativity, work through...

Are you dreaming as big as you can possibly dream? Or are you dreaming within your current limitations? In this episode, Kinsey Machos talks about her recent experience visiting Naples, Florida for an exclusive mentorship experience which turned into a total identity transformation.  It’s time to open yourself up to bigger possibilities by being exposed to things you’ve never even considered...

In this episode, Kinsey interviews Charissa Higgins, a creative marketing coach who is passionate about helping female entrepreneurs unlock their potential by discovering their unique message, mission and movement. Charissa shares the importance of the self-discovery process and how to use it to infuse vulnerability and authenticity in your marketing to amplify your success online.   Cha...

It’s normal to have negative thoughts and feelings attached to the idea of selling, putting yourself out there on social media, and making offers. However, selling is a required activity for any business owner that wants to make money. In this episode, Kinsey discusses the concept of “always selling” and how to shift your relationship with sales so you can become a master at what you do and help m...

Your best-match clients are everywhere. They’re in your Instagram following, they’re on your email list, they’re in your local community. The only thing that’s preventing you from attracting and enrolling them is that you can’t actually see them (yet).  In this episode, I unpack the ‘invisible clients’ concept so you can show up more powerfully on social media, creating unstoppable momentum,...

In this episode, Kinsey is joined with special guest Rachel McBride, a parent coach who teaches parents strategies to connect with their teenagers. Rachel shares how she overcame the fear of not being credible and the hesitancy of putting herself out there. She talks about what it’s like to go against the grain of typical advice and how to share a gift that’s world-changing.  Discover the sim...