The Category Queen Show

Identifying your ideal client isn’t necessarily going to increase your revenue, increase your profit, or grow your business. In this episode, we discuss the difference between an “ideal client” and a “premium client” and how to identify your best-match audience for your unique brilliance.  In this discussion, I offer three questions to ask yourself so you can narrow in on someone who is ready...

Your relationship with money impacts how you market your coaching offers.  It also impacts how you price your programs, how you run your sales conversations, what happens when you get a money objection (that triggers your own money objections), the type of people you attract online, and so much more! If you’re trying to get clients online, there’s one fundamental element you will need to fine...

Have you ever looked back on your life and compared the current version of your life with your old one and wondered if your “old self” would even recognize who you are today?  Sometimes, we can indirectly create these “reinvention” seasons where you personally or professionally grow so much, that the contrast between then and now is starkly different.  The definition of reinvention is “t...

Being the face of your business as a personal brand and CEO also means showing up online and in your company when you’re struggling in your personal life — this can be one of the most challenging aspects of an online business owner.  You should not have to pretend to be someone you’re not if you’re in this season. However, you can follow through on your professional responsibilities without s...

Preparing for a new year takes time and space, especially if you want to make sure your primary focus areas and goals are in alignment with the vision you have for your business and your life.  However, heading into a new year as a business owner isn’t just about setting new revenue targets and updating your vision board. It’s a combination of checking in with yourself, getting quiet, and ask...

Do you feel like the results in your business are coming too slowly? Do you feel like your truest desires are all of a sudden so far out of reach?  Whether you’re in a creative rut, feeling completely uninspired, or losing faith in your business altogether, this conversation will breathe new levels of inspiration into your heart and give you extra layers of clarity to transform your mind.&nbs...

Is the fear of hiring holding you back from growing to the next level? If so, you’re not alone! Hiring is one of the most significant areas of confusion for female founders and can be overcomplicated and overwhelming.  However, don’t take this process lightly. Whether you're waiting until you feel "more ready" or contemplating hiring a friend or family member as a shortcut, this episode delve...

As a mom of three and the CEO of a thriving business and team, I’ve had to become more disciplined in how I spend my time, the routines I follow in my business and life, and the habits I adopt.  More importantly, my emotional, mental, and physical well-being are becoming more of a priority, and with everything I do, I want to make sure it’s in support of living a peaceful, joyful, and vibrant...

In this interview, Callan shares how she achieved her first 100K/month by streamlining and fine-tuning her signature offer. She speaks to the components of her program that help her clients create results without them relying solely on her.  Callan’s success is deeply rooted in her motivation to see her clients thrive, her willingness to do things that feel scary, and her discipline scaling o...

Carol Trotter, Health Coach for Peri and Post-menopausal Women, shares her journey as an entrepreneur going from almost “giving up” after being at it for five years to experiencing her first 5-figure month just 18 months later… She was able to achieve these results in part-time hours, with a small following, and one simple system that she was able to rinse & repeat month and month for reliable...

Launch setbacks are normal. When you know how to evaluate the data, learn how to carry the lessons over to the next launch, and make strategic decisions from a place of logic rather than emotion, you will move through “failures” faster and turn a not-so-great result into something magical.  Creating 5 & 6-figure launches isn’t about having successful launches 100% of the time; it’s knowin...

When you know how to create leverage in your coaching programs you’ll be able to serve more clients, amplify your impact, and multiply your monthly earnings without adding to your workload or burning yourself to the ground.  This is the secret weapon of successful coaches who manage to grow to multiple six figures while delivering impeccable value to their clients.  Tune into this episod...

Creating an irresistible signature program is a journey of refinement, experimentation, and evolution. If you want to build global awareness around a signature program that has the ability to create an effortless flow of top-tier clients coming in, it’s time to remove all the distractions.  Most people get too distracted before they ever reach the level of mastery and will find themselves und...

In this episode, I dive deep into the dynamics of the most common coaching program structures, specifically focusing on Cohort-based versus Evergreen models. If you're a coach, an educator, or a practitioner considering an online program to scale your expertise, this episode is packed with insights that will teach you how to think and not just what to do. More importantly, you’ll learn how to move...

Urgency in marketing creates motivation to buy. When you do this well, you’ll be able to break through the noise of today's saturated markets and capture the attention of consumers who might otherwise delay or turn the other way. Most people put too much emphasis on urgency tactics like deadlines, limited availability, and time-sensitive marketing campaigns.  However, those won’t be the tacti...

If you desire to bring more wealth and abundance into your life, this episode will help you unlock your next level of success in such an expansive way.  Dr. Stephanie Wigner is a multiple seven-figure entrepreneur, host of “The Wealthy Practitioner” podcast, and a woman who embodies what it looks like to live an abundant, fulfilling life.  Stephanie shares her journey as she goes from a...

Picture this: a coaching approach that's not about cloning other experts in the industry but about crafting a tailored solution to the burning question— how can I amplify my clients’ results without working overtime?  Discover what it looks like solve new and different problems and create offers that make your clients’ jaws drop. Tune in for a refreshing take on coaching, igniting creativity,...

Are you really “all in”? We hear this a lot from our audience, but the majority of people who say they’re ALL IN usually demonstrate the behaviors of dabblers. Tune in this week as we talk about the difference between people that are 100% committed to their results and the people that aren’t.  Do not miss these highlights:  03:47 How can you tell when you are “all in” on something? 03:59...

The call-to-action is one of the most important pieces of content marketing. If done well, you can use them to activate lurkers, convert leads into clients, and create a loyal, engaged audience. When deciding what types of CTA’s to use, we use the “commitment ladder” concept to create various types of engagement and gauge the readiness of our audience.  When you understand this concept and im...

In this episode, Kinsey teaches us how to properly use educational content. We need to make sure we are not giving our possible clients everything they need so they don't want to hire us. Learn how to navigate your way through unique techniques to get your content shared properly. ----------------------------------------- Ways we can support you:  >> [FREE] Download: The Revolutionary C...

If you have a signature service or program consistently attracting and enrolling clients, but it means that you or your team are working longer hours to fulfill that demand, this conversation is for you.  Don’t create a new offer or limit your monthly income because you can’t meet the current demand. Expand your mindset about what’s possible when you double down on a service or program that i...

Whether you think you’re ready for the next level or not, your business is giving you the exact signs you need to determine where your focus should be.  I want to empower you to step into the “CEO Role” and observe your business from the 3,000-foot level so you can get out of the weeds and into big-vision energy.  Tune in to confidently transition into your next level and grow to new hei...

Growing a business and scaling a business are two concepts that are being widely misused and interchanged with one another and it’s leading many coaches and consultants down a path of frustration, confusion, and misaligned strategies. This is why it’s so important to educate yourself as a business owner and learn how to distinguish between the two and how it applies to you and the season of busine...

Bijal Patel, Founder and CEO of LAUNCH, shares the challenges and triumphs she experienced while transitioning from a successful corporate interior designer to a renowned world-class brand strategist for high-level business owners.  She shares the importance of running your own race, giving yourself permission to go all in on your next level of success, and breaks down a step-by-step exercise...

Knowing your “niche” isn’t good enough if you want to rise to the top and be recognized as your industry's Go-To expert.  In this episode, we talk about the core elements of a well-defined marketing message. how to articulate what you do in a clear and compelling way, and how to align with ready-to-invest clients.  Basically, if your IG bio isn’t selling for you, this episode is for you....