The Category Queen Show

In this episode, I dive into a transformative conversation with my husband that broadened my perspective and reshaped how I view my business. This discussion aligns perfectly with our podcast’s core theme: embracing your most authentic, magnetic self. Operating from a place of “needing” often leads to desperation, rash decisions, and burnout. Unfortunately, many of us get trapped in this vicious c...

Whenever I find myself in the midst of a major season of unknown or transformative change, turning to books has always been my solace.  Unlike seeking advice from others which can muddy my perspective, absorbing wisdom from written words allows me to create deeper self-trust. Interpreting the carefully crafted phrases within the pages in front of me empowers me to rebuild confidence in my own...

Are you often caught in a cycle of stress, overwhelmed by daily tasks, or find yourself procrastinating or making impulsive decisions? These are common symptoms of indecision—a barrier to achieving greatness in your personal and professional life. Interestingly, decisiveness is not just a beneficial trait but a core characteristic of the wealthy and successful. The best part? You’re not born with...

What can small business owners learn from big brands like Airbnb, and how they approach marketing? The lessons are infinite! Pull up your chair and grab your notebook because, in this episode of Big Brand Breakdown, I’m dissecting AirBNB’s “new” brand-centric approach to marketing after seeing diminishing returns on their marketing efforts prior to 2020.  This shift focuses on building deeper...

Does the concept of artificial intelligence (AI) intimidate you? You're not alone. I too felt uneasy about AI initially. However, it's clear that AI is reshaping our work and personal lives at a rapid pace. As a business owner, it's crucial not just to stay informed but to embrace AI's potential to revolutionize how we operate. In this transformative conversation, I'm joined by AI expert Callan Fa...

Are you grinding away with minimal rewards? Feeling like your efforts aren't paying off as expected? You're not alone. Many of us experience phases of burnout, but it's crucial to understand the underlying causes. In this insightful episode, we dive deep into the true essence of burnout and explore strategies to effectively address its root causes. Join us if you're ready to transform your work li...

You’ve likely heard the saying, “Knowledge is power,” but I’ve learned that with greater knowledge comes greater responsibility and a deeper sense of vulnerability.  Dive into this conversation with me as we discuss the double-edged sword of knowledge and what to be aware of as you grow in your wisdom.  Key Takeaways: The Dunning-Kruger Effect and how it explains the cyclical nature of c...

In today's episode, I dive deep into the world of webinars, sharing my personal journey and the transformative power they hold in expanding your reach and credibility within your niche.  From my initial skepticism to fully embracing webinars as a cornerstone of my digital strategy, I explore the nuanced dynamics of effective webinar marketing and how it aligns with our mission to help female...

Are you riding a wave of momentum in your coaching business, feeling an undeniable fire within, urging you to grow to new heights?  In this special episode, I peel back the layers of what it truly means to scale and the key components of a thriving, healthy, well-known coaching business.  This narrative is woven from my personal journey of growth and scale, reflecting back from my first...

What’s your vision for your business? In today’s episode, I explore the difference between a lifestyle business and a scalable business.  This topic isn’t just theory for me; it’s a reflection of my own evolution as an entrepreneur. I vividly remember the days when the dream was simply to break free from the constraints of a corporate job, armed with nothing but a used MacBook and a deep-seat...

In today's episode, we're diving into the heart of a challenge that so many of us face — the struggle with content creation, especially when confidence isn’t at its peak. I know how daunting it can feel to stare at a blank page, doubting your expertise or wondering if your voice truly matters in the vast digital expanse.  But here’s the thing: your unique brilliance is not just necessary; it’...

Join me in this conversation as I explore the dynamic between being genuine and following the traditional communication rules, especially in the context of content creation, speaking your truth, and getting noticed online.  If you’re conflicted about what it means to show up online authentically while standing out and getting noticed for your unique expertise, you’re not alone.  This epi...

Have you ever felt like your creativity is working against you rather than for you?  The truth is, as visionaries and entrepreneurs, creativity is our superpower. However, I find that instead of using it as a driving force, many women use it against themselves. Often, it can come in the form of a deeply rooted belief that can block the full brilliance from coming through. But sometimes, it’s...

At some point, strategies and tactics will only get you so far. To experience new levels of success, marked by freedom and liberation, it's important to tune into your nervous system—understand it, nurture it, and leverage it to reach your goals. In this episode, I share my journey from burnout and stress to a state of joy and peace. To be honest, my greatest achievements haven't come from masteri...

Walking away from corporate before you think you’re ready and taking your business to new heights with Chelsea Oyler. Chelsea shares her personal story of transitioning from a high-level corporate job to starting her own business and the challenges she faced along the way. She emphasizes the importance of designing a business that aligns with your desired lifestyle and offers practical strategies...

Ready to turn your expertise into a revenue-generating machine? In this final episode of The Category of One series, I talk about the last pillar to creating a profitable, in-demand coaching business, which is also the most important — sales.  I unpack the biggest mistakes coaches make when sharing their offers, the beliefs holding you back from generating more revenue, and the connection bet...

Let’s go back to basics and talk about what it really means to create an impact-driven coaching business. With the added noise on social media and the influx of experts coming into the online marketing space, the majority of the industry has become out of touch with the basic fundamentals of impact; demonstrating how you help people and giving those people an opportunity to hire you.  Tune in...

What’s the secret to a marketing message that sticks and resonates with a premium audience?  I answer that question in this episode with a step-by-step roadmap to consistently standing out online and aligning your offering with an audience that’s willing to pay you for your expertise.  Learn how to redefine your niche, communicate the unmatched value of your brilliance, and position your...

Do you desire to get recognized as a Thought Leader in your industry but don’t consider yourself qualified enough?  This conversation will help you overcome that obstacle and pinpoint the essential skills needed for thought leadership. Learn how to boost your online industry authority and accelerate your journey to becoming an undeniable expert.  Resources Referenced: Episode 126: 4 Ways...

In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league.  Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry’s leading expert. In this conversation, I dive into the power of strategic positioning a...

Are you ready to supercharge your revenue with a predictable, simple sales strategy that consistently brings in leads and clients? Join me in this conversation as I unravel the secret behind the 100K sales funnel that I used to grow to 6-figures in my first year as a coach and the same sales strategy our students use to expand their impact and accelerate their earnings. In this conversation, I dem...

As Thought Leaders, the biggest gift we can give to those who seek us for guidance and mentorship is to show the full picture; not just how we’ve won but how we’ve lost.  Join me as I dive into a thorough reflection of 2023, a year that delivered undeniable growth and expansion, yet was also marked by its fair share of failures, challenges, pain, and healing.  I’m taking you behind the s...

Maximize your revenue and reach with an online presence that’s undeniable. You don’t need to spend time gaining more followers, studying hashtags, or trying to go viral. All you need to do is steward the following you already have and learn how to monetize your expertise with a content strategy that converts leads into clients (even if you have a tiny audience).  If you’re tired of chasing th...

You can change your entire life when you learn how to use your unique expertise to help other people. In this episode, I share the personal and professional transformation I experienced when I realized I had a unique set of skills that would allow me to create more time and financial freedom on my own terms.  Sometimes, the biggest perceived risks are actually the ones that turn out to be the...

Are you ready to walk into a new era together? Welcome to the new face and brand of The Category Queen Show! In this conversation, I talk about the shift from a personal brand into a movement-based brand, my desires behind this decision and where we are headed in the next era of growth, evolution and amplified impact.  Join us in this exciting new journey as we work together to redefine succe...