The Casino Business Podcast

Partnerships can be an exponential stepping stone in the casino industry. Utilizing other company's resources or information can vastly improve your own business developments and ideas… So what makes a successful partnership? How do you maintain a symbiotic relationship that benefits one another? Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, discuss their...

The follow-up effects of new deployments can be pivotal for growing companies. The more conversations, demos, and experiences one has with selling, the more doors will be open. And with that, more closes can be made. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, reflect on NIGA 2021 Tradeshow and Convention, the success of their demos, new ideas to tackle...

Starting out as a casino host can be explosive to someone's casino career. Learning the ins and outs of player development can lead to so many other areas like management, director, and so on. Kaycea Grignon, Grand Sierra Resort's Executive Director of Marketing, takes us through her casino journey and brings heaps of insight pertaining to Casino Marketing. She verbalizes to Craig Shacklett, CEO o...

Odyssey of the Seas just launched from the U.S. for the first time this Summer 2021! Chris Wong, Assistant Casino Host onboard Royal Caribbean's newest ship, discusses his youtube journey of vlogging his experience working on a cruise ship with URComped and TRIO360 CEO, Craig Shacklett.  Topics Discussed: How Chris Wong got started working for Royal Caribbean Cruise Contracts How Chris Wong Vlogs...

Tradeshows and Conventions are a great way to show off your product to a new audience. In order to prepare for them, demos have to be adjusted in order to match this fast-paced environment. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, discuss their preparation for NIGA2021-Indian Gaming Convention and Tradeshow, how they have created their Demo flow, new...

Technology that has exploded in the retail space is now doing the same within casinos. Kim Scott, Senior Product Marketing Manager for Gaming and Hospitality, sits with Craig Shacklett, CEO of URComped and TRIO360, to share Theatro's journey, how it is impacting casinos daily, and more! Topics Discussed Include: -What does Theatro look like - How do voice commands work with Theatro - What issues d...

Technology that has exploded in the retail space is now doing the same within casinos. AVP of Solutions and Product Marketing, Amy Bakos, sits with Craig Shacklett, CEO of URComped and TRIO360, to share Theatro's journey, how it is impacting casinos daily, and more! Topics Discussed Include: - What is Theatro - What problem does Theatro solve - Amy's background prior to Theatro - Value of personal...

The process of onboarding a new software can take time, learning, and feedback. Ultimately this process can make a massive impact on the future success of the product. This period will be full of user feedback and questions as well as learning hurdles that can provide insight for future improvements. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, discuss th...

The casino industry is full of innovators that think of ideas and build products to better improve various aspects. Taking an idea and growing it into a full-throttle business is an enormous task that doesn't happen overnight. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, discuss their journey, share thoughts and ideas to tackle challenges, and compare the...

Grand canals and gondolas. Top-notch pools and Italian-inspired architecture. World-class casino and all-suites resort. YES! We are talking about Venetian Las Vegas. This renowned casino has set itself apart since the very beginning. From the start, leaders planned to differentiate the Venetian from the status quo as being non-casino-centric, non-union, and more! In this interview, Dave Newton, Pa...

Statistics are often overlooked when living everyday life, but in the casino, they could be used to turn a profit according to Professor Slots, Jon Friedl.  Craig Shacklett, URComped and TRIO360 CEO, interviews Jon Friedl to learn about his theories, statistics and methods that can help players win on slot machines, thoughts on slot odds, weighted outcome, and more!

Famous casino movies like "21," "Oceans Eleven," "James Bond," and "Casino" have entertained the masses with stories of casino scams. However, the majority of real scams fly under the radar and are conducted by professional casino cheats who make a living using tricks to win. A former professional casino cheat, Richard Marcus, who got away with tricking casinos out of millions of dollars over 25 y...

Software companies have a lot of similar experiences. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, share thoughts, stories, challenges, and ideas as similar growing software companies within the casino industry. Their roadblocks, challenges, success, and business journey bring insight to one another as well as the listener, even though their software appe...

Its obvious nowadays that data is vital in the progression of any industry. For example, viewers of the movie, Moneyball, saw the impact that analytics had within the sport of baseball. New and improved algorithms and data sets have been making extreme breakthroughs within the casino space. Craig Shacklett, CEO of URComped and TRIO360, conducts a panel interview with Az Husain, CEO of Casino Scien...

Software startups face a lot of the same challenges, roadblocks, opportunities, and successes to celebrate. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, share ideas as similar growing software companies within the casino gaming space. Although they have different niche industry areas that they appeal to, these entrepreneurs' stories, thoughts, conversatio...

Most CRM software is built to be serviceable to multiple industries with general sales' needs in mind. These broad and versatile systems are probably helpful in many industries, but when it comes to casino gaming, specifically player development, these general systems' help, can only go so far. Casino hosts provide niche and unique services that appeal and sell to VIPs such as long-term relationsh...

Casinos have tons of different types of data stored that, more often than not, goes unused and takes up system space. But what if this data was used to solve problems and challenges and determine new areas to leverage? After discovering the major problems casino operators have, Casino Science found a way to capitalize on this unused information and turn it into a strategic asset for their casino p...

Casino hosts have a very demanding job, especially when it comes to making accommodations for VIP players. Knowing a player's preferences and expectations is valuable information for hosts which can ultimately enhance their performance. URComped and TRIO360 CEO Craig Shacklett interviews Darryl McEwen, The Seven Stars Insider and Mr. AC Casino, to get insight from a VIP player's perspective about...

Maya Angelou once said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." The experience a customer receives can make all the difference in regards to their loyalty to a brand or casino. The most successful casino loyalty programs take into account the impact that access, recognition and the customer journey...

When you get a new position, switching roles is an adjustment of itself. Switching departments and using that to your advantage is a larger beast to tackle. Someone with a history of success in blending strengths of departments and appreciating the needs of both sides is Casino Marketing Executive, John Clinton. In this valuable interview, URComped and TRIO360 CEO, Craig Shacklett, talks with this...

What differentiates casinos from one another and allows a competitive advantage? How do you determine the impact your casino has on guests and creates loyalty? What are the changes to the Las Vegas strip in the coming years? These are all insightful questions we get answered in this educational interview with Oliver Lovat, Managing Director of Denstone REA Consultants. Topics Discussed Include: Ho...

There are countless approaches and strategies in the Casino Marketing Realm that drive business and increase success. One unique approach is "operations-driven marketing" which is mastered by Shank Marketing. URComped CEO, Craig Shacklett, interviews Justin Shank, Principle of Shank Marketing, to explore his strategies, expertise, and personal experience in Casino Marketing. Topics discussed inclu...

The Casino Industry is continually having new advancements in technology due to creative innovators who find gray areas to improve. This can genuinely be said about Juan Romero, Volante Software's CEO and Co-Founder, who observed a need for higher efficiency and availability within slot operations and formed a single solution. URComped CEO, Craig Shacklett, interviews Juan Romero to learn more abo...

URComped CEO, Craig Shacklett, interviews the "Godfather of Las Vegas," Mark Wayman- the top executive recruiter in the casino industry to learn how he got started in the industry and came up, tips for casino professionals, what to do if you are looking for a casino executive role. Want your casino host and Player Development team to generate 20%+ or more revenue? Visit TrioCRM.com to learn how.

Ever notice how often or un-often your casino changes their slot machine floor? Every casino has a different slot director that can influence the gaming floor layout, themes, holds, etc. as frequently as they desire. These changes are more complicated than what a player would think. URComped CEO, Craig Shacklett, interviews Casino Data Imaging's Product Manager, Adam Winkler, to gain more knowledg...