The Cash Flow CFO Podcast

“I think most business owners in the beginning, just do a little bit of everything, right? Jack of all trades. You get to a point where it's the opportunity cost. I can continue to do my own invoicing and continue to do the things that I'm doing but I'm missing out on opportunity costs to be working on the business, out making the sales or networking connections, and things like that. So, I think...

"I think that's also one of the components that make people shy away from bringing in a financial professional is  they think, “Oh, well, they're going to speak in all this technical jargon that I'm not going to understand as a business owner.” Or maybe they feel like, “I don't want to feel stupid, I'm really smart, so how can I feel so stupid when it comes to my numbers?”  - Andrea Jenson Welcome...

“Opportunity cost is one that you can't get back, right? So, if you're spending your time doing the wrong level of action in your business that’s a problem. “I've done this. Oh, I'll just figure it out and I'll do it myself.” By the time I figure it out and actually get the project done, I probably could have outsourced it for a fraction of the cost”  - Andrea Jenson Welcome to a brand new episode...

“It's that red carpet or white glove type service that I know you guys offer. We offer it and we only bring in clients that are the same way, because we want that boutique feel. That is really where the business owners get to have that deep sigh of relief of like, “Okay, I feel taken care of.” That's what we thrive on.” -Andrea Jenson Welcome to a brand-new episode of the Cash Flow CFO Podcast. Jo...

How to Grow and Run a Profitable Retail Business “How much mental brain space can you get back by having a financial team supporting you and managing that whole pillar of your business? Has it freed you up to do other, maybe more creative things in the business or focus more on some of the other functions that, as business owners, we have to deal with on a day-to-day basis?” -Andrea Jenson Welcome...

Why Your Business Needs an Elevated Financial Team As businesses grow and cross important milestones such as reaching the six-figure, seven-figure, or multimillion-dollar marks, the need for a more advanced and experienced financial team becomes imperative. This is when many business owners realize that they have outgrown their existing financial team or solution. In this blog post, we will explor...

“I'll spend a thousand dollars all day long if I know my profit from that client over their lifetime is going to be an exponential amount of that. Well then that makes sense, right? You're paying up upfront to bring them in, but you know that you're going to deliver services to them that far exceed that acquisition costs.” -Andrea Jenson Welcome to a brand new episode of the Cash Flow CFO Podcast....

“I know that where we are right now in the new year, we're smack in January and it's a perfect time to have this conversation. Because a financial roadmap is something that's going to set up your business for the rest of the year, for the remaining 11 months. So, you'll build this in January and you'll refer to it as you continue on through the rest of the year.” Andrea Jenson Welcome to a brand-n...

“Have you ever in your business, thought to yourself, hmm, “Can I afford that in my business?” Well, let me tell you, if you have a dialed-in budget and a forecast, you will know at a moment's notice whether or not you can afford that.” -Andrea Jenson Today we are throwing back to one of our favorite videos from 2022. The question so many business owners find themselves asking… “Can my Business Af...

Coffee with Shannon Brown (Key factors for employing a Fractional CFO) “We're always looking at ways to maximize efficiency, and also the lead time to take somebody from the outside and train them into that role, you're going to be spending a lot of extra money versus what Shannon just said. You've already got that person, just figure out who it is. Go find out who's your social media queen on the...

Coffee with Mike Campion (Benefits of Outsourced Accounting) “When you talk about increasing a business's valuation, reoccurring revenue is in the top 5 of that. So that's really cool that your model has that built into it. And then it has simplicity. So that's the other piece that I think is important to take away. You don't have to have a complex business model. It can be simple and profitable a...

Coffee with Marla Reynolds “As we move into the new year, it's important for business owners to take a little bit of time out of their busy schedule to sit down and take a little bit of inventory and decide what were some of the things that really worked this past year and what are we looking at as we move into the new year?” Andrea Jenson Welcome to a brand new episode of the Cash Flow CFO Podcas...

Today we're going to talk about something that is super relevant for this time of year.  We are all looking ahead at closing out this year, and determining what our goals are going to be for the following year. So it's a great time to take stock of what's happened in your business. What has created successes, and what were some of the misses from a financial perspective that you had? Did you reach...

“A management dashboard is a report that you will look at monthly, that will give you the financial KPIs of your business. So, the management dashboards that we use for our clients, we love to color code them, and we make them visually fun to look at. And so, they're getting a wealth of information at the same time, it's something that they enjoy and they want to continue to look at.” Read More! A...

“One crucial thing for business owners to understand is the budget for each of those different buckets. So, the first thing we do with our clients, for example, when setting up the allocation of the percent to each of these buckets, is looking at the actual cost to deliver what I'm selling.” Andrea Jenson Welcome to a brand new episode of the Cash Flow CFO Podcast. Today, I talk about one of our m...

Episode 1: What is a CFO? “Imagine that you're the business owner, and you're driving down the road in your car. Sitting in the backseat behind you looking out the rear view window of your car is your bookkeeper, your accountant, and your tax preparer. They're looking at historical data. They're telling you where you went, how much you spent, and they have a historical viewpoint of the business's...