Andrea Jenson
The Cash Flow CFO Podcast
Hey everybody, welcome to The Cash Flow CFO podcast, the show that explores the financial side of running a business for people who want to maximize profitability and scale with confidence. If you want to make smart financial decisions based on data and put more of your hard-earned profits into your pocket, this is the podcast for you. The Cash Flow CFO Podcast is brought to you by The Cash Flow CFO. Did you know that, on average, business owners have up to 84% of their personal net worth tied up in their business? Our team of virtual CPAs and CFOs, as well as accounting and bookkeeping expert...
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Episodes
Breaking the Rules of Hiring to Find World-Class Talent, with Kasim Aslam 06.10.2025 32:41
Episode 91: Breaking the Rules of Hiring to Find World-Class Talent, with Kasim Aslam "The thing that's funny about money is I thought... money is going to make them happy and money did not make me happy at all. It actually, interestingly, it removed the distraction that I had from my unhappiness." - Kasim Aslam Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s conversation is wi...
Episode 90: Building a Business That Thrives Without You with Jen Eckhardt 18.08.2025 47:53
"The builder's paradox... is what happens when success boxes you in and creates a ceiling on your growth because the success that you've built is built on you and what you're good at." - Jen Eckhardt Welcome back to a new episode of the Cash Flow CFO Podcast! In this episode, we’re exploring how to build a business that can thrive without you. Our guest is Jen Eckhardt. Jen helps Founder-CEOs of s...
Focus, Partnerships & Profits in Real Estate with Aaron Fragnito 11.08.2025 35:05
The learning curve costs money—I didn’t make very good returns on my first investments, but I probably learned $200,000 worth of education. - Aaron Fragnito In this episode, we’re discussing real estate investment strategies. with Aaron Fragnito. Aaron is the Co-founder of Peoples Capital Group as well as a full time real estate investor with a primary focus on helping Accredited Investors, Family...
Hiring Beyond the Resume: Finding the Right Fit for Your Team with Jamie Van Cuyk 21.07.2025 34:13
"Even when you hire an expert who knows what they're doing, they've never done it for you." - Jamie Van Cuyk In this episode, we’re focusing on how to hire the right people for your business, with insight from Jamie Van Cuyk. Jamie is a hiring consultant who helps women small business owners become confident leaders who hire right every single time. After leaving a successful corporate career to f...
Design a Life of Freedom, Not Obligation, with Penelope Jane Smith 16.06.2025 40:33
"Everybody has their own personal economy that may or may not have anything to do with the economy at large." - Penelope Jane Smith Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s conversation is with Penelope Jane Smith, the premier financial freedom mentor for women entrepreneurs and the go-to expert for some of the biggest names in the conscious business industry. She is an...
Protect Your Profits, Smarter Money Moves for Business Owners with Bryce Keffeler 19.05.2025 35:51
“Too many entrepreneurs make decisions based off of gut, not based off of scalable frameworks and ROI.” - Bryce Keffeler Welcome back to a new episode of the Cash Flow CFO Podcast! In this episode, I sit down with Bryce Keffeler, managing partner at Dew Wealth. Bryce helps business owners grow and protect their money using a unique model called a "fractional family office." It’s like having your o...
Maximizing Your Business Exit, Insights on Acquisitions and Marketing with Jennifer Orechwa 12.05.2025 30:22
"The only smart marketer is the consumer. They're going to tell us what they need." - Jennifer Orechwa Welcome back to a new episode of the Cash Flow CFO Podcast! Jennifer Orechwa is a seasoned entrepreneur and marketing expert with over 20 years of experience in the business world. She is the founder of Salt Marketing, a firm specializing in organic content-based marketing for industries like hea...
Hope Is Not a Strategy: Making Smart Money Moves, with Marla Reynolds 05.05.2025 29:56
“Scenario planning is like looking into a crystal ball—not to predict the future, but to be ready for it.” - Marla Reynolds Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s conversation is with Marla Reynolds, a seasoned strategic advisor who brings clarity, calm, and confidence to business owners navigating financial challenges. With decades of experience helping companies of a...
Debt, Identity, and Rebuilding a Business That Feels Like You; with Alex Pursglove 21.04.2025 41:09
"You can evolve your business without throwing everything away. You get to keep what still fits and let go of what doesn’t." - Alex Pursglove Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s conversation is with Alex Pursglove. Alex helps women break through limitations, embody their worth, and become fully expressed to elevate in business growth and soulful alignment—all while...
Letting Go to Grow: Step Out to Let Your Business Thrive with Tina Forsyth 14.04.2025 41:24
"My job now is to lead the vision and support the people who are out there doing the work." - Tina Forsyth Welcome back to a new episode of the Cash Flow CFO Podcast! I sit down with Tina Forsyth, founder of Certified OBM® and a true pioneer in the world of certification and licensing. We talk about what it really takes to scale a business beyond yourself, why systems matter more than you think, a...
Your Money Should Serve Your Values, Not the Other Way Around with Constance Wannamaker 07.04.2025 42:23
“Profit is not a dirty word. It’s okay to want your business to make money.” -Constance Wannamaker Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I have an insightful conversation with Constance Wannamaker. Join us to learn the whole story! “A plan gives you peace of mind. When you know what’s coming, you stop reacting and start leading.” -Constance Wannama...
Why Your Tax Professional Should Be Your Business Partner, Featuring Greg Gosman 03.02.2025 35:44
"Taxes are just a complex math problem. Two plus two, whether you do it or an MIT doctor does it, is still four." - Greg Gosman In this episode of The Cashflow CFO Podcast , I had the pleasure of sitting down with Greg Gosman, an experienced tax professional who has spent over 14 years helping businesses thrive. With a background in finance, accounting, and a master's in taxation, Greg’s uniqu...
Building E-Commerce Success with Neil Twa of Voltage Holdings 27.01.2025 37:19
“With any business startup, if you're in the entrepreneurial space already, you need to be saying next 3 to 5 years, where could I be if I'm doing something now that no one else is willing to do?” - Neil Twa Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a savvy conversation about e-commerce with Neil Twa, CEO and co-founder of Voltage Holdings. Neil benefits from more th...
Clean Books, Big Deals: Insider Tips for Selling Your Business, Featuring Geoff Bruskin 20.01.2025 39:22
"Selling your business without a broker is like signing a complex legal document without consulting an attorney—it’s not worth the risk." - Geoff Bruskin Hi, it’s Andrea Jenson here, and welcome to The Cashflow CFO Podcast ! In this episode, I had an eye-opening conversation with Geoff Bruskin, a mergers and acquisitions (M&A) specialist who works with CPA and accounting firms—and businesses a...
Ten Strategies for Managing Cash Flow in a Scaling Business 13.01.2025 54:17
“If you have a business model that is profitable and you have identified, why am I in a cash flow problem? Do not go throwing good money at a bad problem because it's only going to get worse and that hole is just going to keep getting deeper and deeper for you.” - Andrea Jenson Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for this presentation I gave on cash flow management...
Marketing Outside the Box: John Dwyer Says Your Customers Deserve a Happy Meal Toy 30.12.2024 27:53
“Look, if you don't have an organic wow factor, then you have to come up with one.” - John Dwyer Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for this interview with John Dwyer, who’s built quite a global reputation for his extraordinary marketing strategies. Founder of the Institute of Wow, John is a direct response marketing expert known for his outside-the-box thinking....
From Risk to Reward: How Chris Williams Scaled Success Through Acquisitions 23.12.2024 31:42
“If you can take your business from an owner-operated one to a professionally managed one, you might double your multiple—and that doesn’t come overnight.” - Chris Williams Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s episode is all about growing your business, especially through acquisitions. I’m joined by Chris Williams, CEO of System Six, a fully-remote outsourced account...
The Six Financial Metrics Every Business Owner Must Track for Success 09.09.2024 22:58
“If you could only look at six numbers, here's the most important ones for you to keep an eye on. They're going to help you understand the health of your business and how things are going in relation to where you are and the activities that your business is undergoing to get you to that end result of what it is that you are trying to achieve with the business." - Andrea Jenson Welcome back to a ne...
Getting Paid on Time: Mastering Accounts Receivable 02.09.2024 23:03
"Having a healthy accounts receivable is really going to keep the business self-sustained, relying on their own cash flow that's being generated from sales and delivery without having to go out to outside resources." - Andrea Jenson Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a conversation about an issue that's been cropping up a lot lately... slowdowns with accounts...
Why Your CPA and Bookkeeper Aren’t Enough: The Missing Piece in Your Financial Strategy 26.08.2024 17:10
“Having a plan in place is what removes the stress and the worry and the weight of managing your finances because otherwise we’re kind of just throwing spaghetti at the wall to see what sticks." - Andrea Jenson Welcome back to a brand new episode of the Cash Flow CFO Podcast! In today’s solo episode, I’m excited to talk about a discovery call I had with a potential client that reignited my passion...
Elevating Your Benefits Strategy with Dennis Carlson 19.08.2024 39:26
"Self-insurance isn't just for large corporations; small and midsize businesses can also benefit from the flexibility and potential savings it offers." - Dennis Carlson Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a second conversation with Dennis Carlson, Executive Benefits Advisor for Marsh McLennan Agency. Dennis previously played the role of entrepreneur inside the...
Protect Your People and Your Business: Dennis Carlson on How Insurance Needs Grow with Your Company 22.07.2024 36:15
“…as a business owner or as just a CEO running a business… probably the first thing you should be thinking about… as it relates to attracting and retaining employees… is are the benefits that we offer today working.” - Dennis Carlson Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a conversation with Dennis Carlson, Executive Benefits Advisor for Marsh McLennan Agency. D...
Crowd Favorite: Making Business Sense with Supplier Diversity: Insights with Jean Kristensen 15.07.2024 44:18
“Part of my journey is making sure that, you know, local communities and minority and women owned businesses understand about the various opportunities that are available through government agencies or large corporations.” - Jean Kristensen Welcome back to the Cash Flow CFO Podcast! This episode was so popular with our listeners that we are rebroadcasting it in case anyone missed it the first time...
Exploring Insurance Intricacies with Eddie Del Canto: Opportunities for Business Owners 24.06.2024 36:16
"The insurance industry has evolved significantly over the years, but it remains a complex field that requires constant learning and adaptation." - Eddie Del Canto Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this conversation with Eddie Del Canto. Eddie started his insurance career in the late 1990s and has since made significant contributions to the commercial insuranc...
Be that Expert the Public Knows: Lauren Banyar Reich Explains How Earned Media Elevates your Business 03.06.2024 37:38
“…If you've got $50,000 to buy… a front page ad in the Sunday paper, great. Anybody with $50,000 can, you know, can pay for that ad… It doesn't necessarily set you apart in any way. And what earned media is, is it's when you're mentioned in that story, when you're in that blog, when you're on that podcast, and many cases when you're on that stage." - Lauren Banyar Reich Welcome to a brand new epis...
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