The Cash Flow CFO Podcast

"I think the first thing you should be thinking about is your business doesn't sell on revenue, it sells on profit. It's going to be a multiple of your profit." - Andrea Jenson Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode for the second half of a two part series in which I co-host a virtual workshop with Jean Kristensen, the CEO and chief consultant at JKA S...

"Think of your CFO as the navigator, looking ahead to ensure your business remains profitable and on track. They work alongside your bookkeeper, who handles historical data, to create forward-looking financial plans." - Andrea Jenson Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode for the first half of a two part series in which I co-host a virtual workshop wit...

“You want to make sure that you have a really good open relationship … that you're always talking to your business banker so that they know how business is going.” -Andrea Jensen Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I share valuable questions about the current financial state of your business. Join us to learn the whole story! “it's so import...

“…I like to say that I can empathize tremendously with my clients because I've been there. I've literally gone through this discussion and I was the one on the receiving end at one point… where I had a financial expert come in and pretty much say to me, like, Jess, your prices are terrible. You know, you're not pricing for profits and here's what we need to do.” - Jessica Buzzell Welcome to a bran...

"I tend to call them lazy brokers who just send the renewal and go, ‘Well, that is what it is this year. Good, good luck with that.’ There's really a lot that can be done, but it takes a broker that wants to get into the nitty gritty of it in order to look at what those options are.” - Amy Evans Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I interview Amy...

“…One of the things that I remind my clients with all the time is any shortcuts you take during the hiring process will cost you when it comes to managing that team member.” - Jamie Van Cuyk Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me in this conversation with Jamie Van Cuyk, the founder and lead strategist of Growing Your Team. Leveraging more than 15 years of expertise,...

“I don't care if you want to sell it, but I want you to have a business that can be sold.” - Jim Padilla Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me as I have a conversation with Jim Padilla. Jim is a seasoned entrepreneur and global impact strategist, known for his expertise in sales systems and business growth. He's the CEO of Gain the Edge, a company focused on providin...

“I often tell our clients that what we do is based on 10,000 years of human psychology. Ignore it at your peril.” - Elizabeth Purvis Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me in this conversation with Elizabeth Purvis, a veteran in digital marketing and messaging strategy, who also happens to be a metaphysical teacher. Elizabeth is the CEO of 7-Figure Goddess, a company...

"I think that's something that sets us apart from other event planners…we're looking at it more from a strategic standpoint… Tell me about your business. Tell me about your offer. What is the purpose and intention of the event in the first place? What are we looking to do? Why are they showing up? Like, what is the journey that we want to take them on and what is the end result? - Shay Wheat Welco...

"We're culturally archaic sometimes. We have a high-tech industry that's innovating and delivering food for the world, feeding billions of people. But sometimes our mindsets maybe haven't caught up with what we're delivering."   - Sarah Beth Aubrey   Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode where I had the pleasure of speaking with Sarah Beth Aubrey, a t...

"I would not be where I am professionally... if it weren't for having attended to the gaps in my own psychological foundation." - Annie Wright   Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me as I welcome Annie Wright, a licensed psychotherapist and founder of Evergreen Counseling, a boutique therapy center in Berkeley, California. Annie specializes in supporting ambitious wo...

“Part of my journey is making sure that, you know, local communities and minority and women owned businesses understand about the various opportunities that are available through government agencies or large corporations.” - Jean Kristensen   Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode, as I hear from Jean Kristensen, the CEO and chief consultant at JKA Sol...

“There comes a point where systems and processes that can help you record and track and follow up allow you the freedom to be able to go after more work, bigger jobs without the tedium that comes with having to manage that all in your head or yourself."   - Alana Wise   Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me in this conversation with Alana Wise, as she shares her insi...

"...the CEO just kind of gets stuck in all the different pieces of the company and it just becomes this monster that even as you staff up, even when you bring in management, you still find yourself stuck in the day to day…And what's happening is they're building themselves into the model of the business and you cannot scale that “ - Mandi Ellefson Welcome to a brand new episode of the Cash Flow CF...

"If you want to do something great and big and wonderful, if you want to change, your first course of action should be, who's coming with me? Who can help me? Who can show me?" -Kelsea Koenreich Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I interview the incredible Kelsea Koenreich. Kelsea's journey from nightly binge drinking and three arrests to becomi...

“...I was baffled. I didn't understand why, despite all my accomplishments and going for my dreams and having a really good life at that point…I was still dealing with this little or sometimes big…dissatisfaction.” -Dr. Valerie Rein Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I interview Dr. Valerie Raine. Dr. Val is a psychologist who has pioneered the...

“I got to the point where I was like, I'm working really, really hard for 50% of product sales and 4 to 13% of my downline, right? I was like, if I'm going to work this hard, I want all the money.” - Dr. Darnyelle J. Harmon   Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode with Dr. Darnyelle Jervey Harmon, the award-winning CEO of Incredible One Enterprises. Da...

"Accept whatever the market says your business is worth and either grow it to a higher number so that that, you know, you get the market value and you can ride off into the sunset or explore a different transaction." - Kirk Michie Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode with Kirk Michie, founder of Candor Advisors, bringing over three decades of finance...

"It's important that there's some things happening on the financial side that are going to be setting you up for success as we move into the new year." -Andrea Jenson Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I share the crucial financial preparations that every business owner should be making as we approach the end of 2023 and look ahead to 2024....

"Recurring revenue gives you that freedom, the ability to pursue other things, not constantly be in that sales hamster wheel."  - Andrea Sager Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I interview Andrea Sager, the co-founder of The Legalpreneur, a legal tech startup that supports small businesses. Andrea is a top-ranked trademark attorney in the Unite...

“Well, step three in preparing to sell is now you have to take action to find a solution to close that gap, right? So there's lots of ways you can do it. We're going to walk you…through some actions you can take right now in your business to be able to close that gap.” - Andrea Jenson Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I share valuable insi...

“You're gonna put things through your come through the business that aren't necessarily an absolute have to so if somebody else were to pick up your company and start running it” -Andrea Jenson Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I discuss a crucial step for business owners: determining how much your business is currently worth. If you're pl...

“If they've got a lot to choose from, it becomes that much more important that your business is set up correctly, and you have all the components in place to increase the valuation that you're going to receive when you go to sell your business.” -Andrea Jenson Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I discuss a comprehensive agenda that covers c...

“I was that young, hungry, ambitious, CPA, and I made it my mission to like, climb the proverbial ladder. Right. Little did I know that at the top of the ladder, or golden handcuffs. That looked good, but they didn't feel good. So, I look back sometimes at my old school timesheets, because I don't look it but I'm kind of old. So we had to put it on the green ledger sheet, get a sign off, then it's...

“There's a couple of different variables. But I think the tricky part is, is just, we don't believe that we should be shamelessly self promoting our products and services, because we have to, or else no one is gonna do it for us” -Jordan Stupar Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Jordan Stupar. Jordan Stupar's journey into the world of sales was anythin...