The Campaign Podcast

This week's episode looks at why Tesco's TikTok competition to be the voice of its self-checkouts, created by Bartle Bogle Hegarty, has been such a hit. Campaign reporter Charlotte Rawlings and features editor Matt Barker discuss whether the popularity of TikTok can be matched by other potential rival platforms , and what it takes for brands to tap into Gen Z. They are also joined by podcast host...

The Campaign Autumn issue is out now in print and online and its features were the main topic of discussion for this week’s podcast. It was hosted by Campaign deputy editor Gemma Charles, who was joined by the title’s creativity and culture editor Gurjit Degun and Rania Robinson, chief executive and partner, Quiet Storm and the president of Wacl. They discussed Degun’s feature on the link between...

Meta's Nick Baughan has recently had his role expanded to director of business partners in the UK and Ireland. He is the main contact for agencies looking to use Facebook and Instagram.  In this episode, Baughan opens up about how Meta is helping advertisers with the cost of living crisis, the relationship it has with agencies, privacy laws, measurement developments and the latest on the so-c...

It's been a sombre week for many after the passing of the Queen last week. Campaign's creativity and culture editor, Gurjit Degun, work and inspiration editor, Imogen Watson, and reporter, Charlotte Rawlings, discuss brand Britain's uncertain future. Also in this episode, after 97-years John Lewis has a new tagline: "For all life's moments". The podcast digs into the change in the retailer's marke...

What would adland like to see from new Prime Minister Liz Truss and Culture Secretary Michelle Donelan? Campaign’s premium content editor Nicola Merrifield and media editor Arvind Hickman find out. One of the issues Truss promised to tackle in her maiden speech as PM is the cost of living crisis. Reach director of market insight and brand strategy Andrew Tenzer led research on what consumers want...

Campaign UK editor Maisie McCabe and deputy editor Gemma Charles got stuck into a number of topics this week. Fed-up of the summer juggle? Many parents are so Charles was pleased to hear about Rapp’s attempt to make it easier for parents by trialling a flexible working scheme allowing parents to stop work early to attend to childcare duties and make up the work at a time of their choosing. Her col...

This week, our editors from the UK, US and Asia sit down together to talk about “Campaign for creativity” – a new campaign from all of the editions of Campaign around the world. Gideon Spanier, UK editor-in-chief, Alison Weisbrott, US editor, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, discuss the inspiration for the campaign and our shared commitment to champion crea...

Campaign's salary survey uncomfortable truths about wages. Is it acceptable the lowest paid adland employee earns £17k, well below what Twitter offered in the 90s? To discuss this, and some of the positives, Campaign UK editor Maise McCabe and work and inspiration editor Imogen Watson are joined by Stu Outhwaite-Noel, the founder of Creature. Stu is an industry expert on wages. Please read: https:...

Despite 22% of the UK population being disabled, only 4% of UK TV ads featured disabled people in 2021. Progress is slow, with representation only increasing from 3% of TV ads in the previous year. Campaign media editor Arvind Hickman is joined by Ade Adepitan, broadcaster and wheelchair basketball player, Steven Lacey, owner of The Outsiders marketing agency and Bobbi Carley, head of media a...

The IPA’s latest Bellwether report, which provides valuable insights into marketers’ plans, paints a pretty gloomy future outlook for adland.  Inflation, the cost of living crisis, the war in Ukraine, supply chain headaches and uncertainty about the UK government have left marketers cautious about future marketing budgets.  But it’s not all doom and gloom. Media agency ad spend forecasts...

An  IPA-commissioned report,  Partnering for Growth,   released last week set out some of the key principles for agencies and clients that should lead to long-lasting, harmonious relationships. In this podcast episode, agency leaders discuss the findings, plus the challenges and successes they've experienced in their own careers when working with clients.  Offering up their pea...

This week the Women's Euros football tournament kicks off in the UK with much hype and fanfare. But is this translating to greater investment from brands, what is the opportunity, and how are those backing women's football activating successfully? Campaign deputy editor Gemma Charles, Pitch Marketing Group founder and CEO Henry Chappell and Copa90 global head of strategy Paolo Nieddu join media ed...

Gideon Spanier, UK editor in chief of  Campaign , is joined by deputy editor Gemma Charles and work & inspiration editor Imogen Watson to compare their experiences of Cannes Lions 2022. They discuss everything from the rain and Greenpeace’s protests to the best UK work and the dominance of purpose-driven work at the advertising festival. We also to speak to the Campaign Against Living Miserab...

Cannes Lions Festival of Creativity is upon us and the prizes are coming thick and fast. There have also been more reflective moments; Ukraine’s president made an appearance in a special video address on the first day of the event, and there have been acts of protest over climate change.  Campaign ’s reporter Shauna Lewis and data journalist Jamie Rossouw discuss the key happenings from the f...

The Campaign for creativity issue of the magazine has landed with deep dives into NFTs in advertising, creativity in conflict and Mother's new chief creative officer Felix Richter. Campaign's UK editor Maisie McCabe is joined by creativity and culture editor Gurjit Degun, work and inspiration editor Imogen Watson and media editor Arvind Hickman to discuss these features and what they expect at thi...

As the industry grapples with how to bring staff back to the office in a new 'hybrid working' world, Adam&Eve DDB have come up with a policy that asks staff to be in the office four days a week – of their choosing. Group managing director Miranda Hipwell explains the policy and why they believe it makes sense. Wavemaker's new leadership duo Kelley Parker and Katie Lee explain their own (Avengers t...

Advertising Association president and Tesco chief customer officer Alessandra Bellini says the biggest issue facing the industry is a talent crisis.  In this special episode from Campaign’s Media 360 conference in Brighton, Alessandra explains what is causing a shortage of talent entering the industry and why it urgently needs to be addressed. She also reveals her two other major concerns in...

At the end of April Campaign broke the news WPP was planning to merge its Essence and MediaCom agencies. The network will employ a combined 10,000 people across 125 offices around the world and manage $25bn (£19.7bn) in billings. Hear Group M’s global chief talk about the rationale behind the merger.  This episode is hosted by Campaign media editor Arvind Hickman. He is joined by UK editor in...

Only nine weeks ago, creative agency Banda was cracking on with agency work, from the sanctity of their Kyiv-based studio. Sadly, all that has changed when the country was invaded by Russia sparking a brutal and devastating war. Campaign's Imogen Watson and Arvind Hickman catch up with Banda co-owner Yaroslav Serdiuk and digital director Andrey Pavlov to discuss how their lives have changed, the c...

Campaign media editor Arvind Hickman is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to discuss the Campaign’s school reports for the class of 2021. The podcast explores how the school reports are put together and why marking this year was tougher than 2020. The panel also looked at some of the key trends identified about agency staffing and diversity figures...

The media agency UM has taken a fresh approach to educating high school students about advertising and media. Campaign was invited to its Futureproof Academy to ask four Springwest Academy students – Rhianna, Lucius, Dilyanna and Koby – what they thought about the industry and whether they would consider a career in it. We also speak to their teacher Emily Chapman about what makes a good outreach...

Ageism in advertising has been a problem for many years. In fact, adland has been talking about the commercial importance of targeting the over 50s but, in reality, has ignored the problem. Older adults remain ignored by marketers, appearing in less than 15% of media images.  It seems strange when those aged 50 and older account for 50% of consumer spending; predicted to rise to 63% by 2040.&...

As Russia wages war in Ukraine, the Campaign podcast takes a look at how the advertising industry is supporting staff in the region and whether brands in the UK should pull advertising against news coverage of the conflict. Plus, a powerful piece of creative from a Ukrainian agency. Campaign's media editor Arvind Hickman is joined by work and inspiration editor Imogen Watson, MullenLowe Group UK c...

Greg Paull, founder and principal of R3 Worldwide, and Tracey Barber, global chief marketing officer of Havas Creative Group, join Campaign's media editor Arvind Hickman to discuss agency new business trends, plus they give their verdict on the best of the Super Bowl ads. Campaign's data tracker Advertising Intelligence, in partnership with R3 Worldwide, has just published the end-of-year agency n...

More than $500 million was invested into virtual properties on what is known as the metaverse last year, while millions more has been poured into VR films. And brands are increasingly clamouring to get their slice of the action. But what is the metaverse, how are brands currently activating in it and what does success look like? Three experts that help brands activate campaigns in the metaverse sh...