The Campaign Podcast

Winners from the  Campaign Experience Awards 2023  – Jeavon Smith, chief creative officer at Amplify, Will Mould, managing director at XYZ and Ollie Jones, co-founder and creative director at Swamp Motel – talk about their winning work, how they came out on top after the challenges of Covid and what the future holds for the industry. Then Smith is joined by Regan Warner, executive creati...

Hear Campaign's UK editor Maisie McCabe, premium content editor Nicola Merrifield and creativity and culture editor Gurjit Degun discuss the School Reports 2023. Each year Campaign thoroughly assesses the performance of the top 100 agencies in the UK. The resulting report gives a snapshot of the UK advertising industry.  More on this subject: https://www.campaignlive.co.uk/article/school...

It was an eventful day at The Brewery last Thursday (16 March), as  Campaign ’s  Female Frontier Awards  and  Agency of the Year Awards  returned for 2023. Digital Cinema Media’s Karen Stacey took home  CEO of the year  at the Female Frontiers Awards, while Publicis Groupe shop Leo Burnett picked up the prized  Creative Agency of the Year accolade. Leo Burne...

We report from this week's  Campaign  Gaming Summit  where we heard about how more brands are rushing to embrace gaming and the rise of so-called “grey gamers” — part of a wider “demographic disruption” in marketing as the population is getting older. Coral Cripps, technology and gaming editor, and Shauna Lewis, reporter, join Gideon Spanier, UK editor-in-chief, to talk about their...

How do the latest developments from Tesco Media & Insight Platform, powered by dunnhumby, push the channel forward and how are they helping connect above-the-line campaigns to the in-store experience? As we head into a year of tightened consumer spending and overall uncertainty, marketers are looking for ways to manage risk while also delivering customer value and powering brand growth. Could reta...

Leo Burnett's global and UK chief creative officer Chaka Sobhani and creative director Gareth Butters join  Campaign 's creativity and culture editor Gurjit Degun to talk about how they came up with the McDonald's "Raise your arches" ad. Lynsey Atkin, executive creative director at 4Creative, joins Sobhani and Butters to review some of the latest work: Paddy Power "Cheltenham 2023" by Bartle...

Sir Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK. The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media gia...

Sehrig Uryn McCann Kyiv’s CEO and Bickerstaff creative group head Serhiy Artemenko join the Campaign Podcast to discuss how Ukrainian creativity has flourished as the country fights to keep the economy going. In other news, BBH London ECD Helen Rhodes and New Commercial Arts CCO Ian Heartfield tuned in to discuss some recent creative work, including Pringles "Wonderfully different" by Grey London;...

The biggest event in the US advertising calendar, the 57th annual Super Bowl took place on Sunday 12 February with the Kansas City Chiefs beating the Philadelphia Eagles to become NFL champions. Campaign's creativity and culture editor Gurjit Degun quizzed Shaun McIlrath, global chief creative officer at Iris Worldwide, Shelley Smoler, chief creative officer at Droga5 London, and Franki Goodwin, c...

John Lewis has split up with its long-serving advertising agency Adam & Eve/DDB after the retailer called for a creative review. Campaign editor in chief Gideon Spanier discusses the move with media editor Arvind Hickman,. Agency pay has been a hot topic for adland with a recent study by the Advertising Association (AA) suggesting agency pay had declined in real terms in recent years despite incre...

Sue Unerman, chief transformation officer at EssenceMediacomX, and Brian Yamada, chief innovation officer at VMLY&R, join the  Campaign  podcast to discuss the latest artificial intelligence breakthroughs, and how adland is captitalising on the growing trend. In addition,  Campaign  creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings  discuss the UK...

The UK government has tabled legislation that threatens social media executives with jail terms if they intentionally fail to protect children on their platforms.  Campaign deputy editor Gemma Charles and media editor Arvind Hickman share views from social media insiders to see whether these laws would be enforceable or even effective. Bupa’s chief brand and corporate affairs director Zoe Vaf...

PHD’s global chief executive Philippa Brown and chief strategy officer Mark Holden join the Campaign podcast to discuss what is on client’s minds – including in-housing and operating models – and whether pitching practices are improving. The pair also discuss which media services will be winners and losers this year, and their outlook on the recession and how the industry will fare. Campaign repor...

Campaign  held its “Breakfast Briefing for the Year Ahead” event last week in London, the first time it’s been in-person since 2020. The topics arising from the gathering, which was held in partnership with Merkle, and the title’s “Year Ahead” coverage in  print and online  form the basis of this week’s podcast.  Staff morale , the role of the chief marketing officer and ...

In our final Campaign podcast of the year, we look at six trends the industry should be aware of in 2023. These include tapping into ‘newstalgia’, AVOD eating SVOD; social algorithms giving users what they don’t know they want; a ‘perma-crisis’ and how humans adapt; and what’s next for loyalty. To discuss these trends, Campaign media editor Arvind Hickman is joined by Wavemaker UK chief strategy o...

Campaign's award-winning art director Chris Barker makes a rare appearance on this week's podcast to talk about the latest issue of the magazine, including the  Christmas vs World Cup  penalty shootout cover story, pitting festive ads against football-related campaigns. There's also plenty of chat about this year's Lists rounding up the best industry talent and creative work and campaign...

Hitachi and agency Mamapool join this week's podcast to discuss their award wins from last month's inaugural Campaign Ad Net Zero Awards, plus how brands can run effective campaigns without being called out for greenwashing. Hans Daems, a COP26 director and group public affairs officer for Hitachi, and Tom Pinsent, co-founder of Mamapöol, also explain how they made their virtually zero-carbon...

The complaints from skin cancer patients around a scene where two farmers appear to be comparing sun tan lines in Waitrose & Partners' Christmas ad are likely to make many clients "risk averse". That's according to Emma de la Fosse, chief creative officer at Digitas UK, who was speaking on The Campaign Podcast. She said: "This kind of thing terrifies clients and it's really difficult to sell brave...

Following Elon Musk’s Twitter takeover, Campaign’s media editor Arvind Hickman and media reporter Shauna Lewis discuss the mood at Twitter UK right now and the more recent announcements from Meta. Chief executive of OMD UK, Laura Fenton, and Damon Reeve, chief executive of The Ozone Project, also joined this week. OMD UK won Agency of the Year at Campaign’s Media Week Awards and The Ozone Project...

In a  Campaign  first, this special edition podcast has been recorded in front of a live audience - and it tackles the very live issue of how brands can grow, even in a cost of living crisis. Recorded in partnership with Wavemaker, at the agency’s Sea Containers London office, brand marketers from Henkel and Trainline, along with Wavemaker’s UK planning and global ecommerce gurus discuss...

Sir John Hegarty, the former creative chief and co-founder of BBH, sat down with Campaign talk about his new eight-week course, The Business of Creativity, and the power of great creative thinking to drive innovation, particularly in a recession. In his interview with Gideon Spanier, UK editor-in-chief, and Gurjit Degun, the creativity and culture editor, Hegarty also discuss the biggest recent ne...

Campaign visited the YouTube Festival, its biggest face-to-face presentation for advertisers in three years since before the pandemic, and spoke to Nishma Patel Robb, the senior marketing director of Google UK, and Phil Miles, the managing director of YouTube sales. “We really do reflect modern, diverse Britain,” she said, citing new YouTube research, called Mirrors and Windows, which found 79% of...

Worldwide, it is estimated that the number of menopausal women will reach 1.1 billion by 2025. Then why does the life-changing hormonal chaos of menopause still so feel so taboo? Hoping to rectify this, as Tuesday (18 October) marked World Menopause Day, Campaign 's work and inspiration editor Imogen Watson talked to industry experts about the need to normalise menopause in the workplace, and how...

The latest episode asks how agencies and marketers are going to meet the twin challenges of an unseasonal World Cup, beginning on 20 November and ending on 18 December, and a Christmas set to a backdrop of political uncertainty and a growing cost-of-living crisis. Campaign editor Maisie McCabe and features editor Matt Barker kick around some of the issues raised by media editor Arvind Hickman in h...