The Campaign Podcast

Influencer marketing has become an important part of the mix with estimates that brands could spend around $15 billion on it this year. But as budgets have grown, so too has scrutiny over a sector that is sometimes viewed as the ‘Wild West’ of the industry.  Whalar’s new EMEA president Marco Bertozzi and Brad Smallwood, the former VP of marketing science at Meta, join Campaign media editor Ar...

Senior marketers and creative chiefs talk about what inspires them and some of the major industry issues to look out for in 2022. Featuring: TUI’s group brand and content director Toby Horry, Co-op chief customer officer Ali Jones, Barclay marketing communications MD Alex Naylor, Leo Burnett global chief creative officer Chaka Sobhani, Droga 5 CCO David Kolbusz and Grey London CCO Laura Jordan Bam...

The Campaign team discusses the key moments that defined 2021 for adland and what lies ahead in the final episode of the Campaign podcast this year. Topics include record breaking ad spend and recovery, Covid chaos and lockdowns, adland’s MeToo moment, COP26, the metaverse and, of course, GB News. Featuring: Campaign UK editor-in-chief Gideon Spanier is joined by editor Maisie McCabe, deputy...

In our second Christmas special, we run the rule over Christmas ads from some of the biggest brands, including McDonald’s, Coca-Cola, Waitrose, Aldi, O2, Sainsbury’s and Tesco. Campaign senior reporter Fayola Douglas and media editor Arvind Hickman are joined by MRM Europe and chief creative officer Nicky Bullard and Wonderhood Studios chief creative officer Aidan McLure. Hosted on Acast. See acas...

Advertising has always been focused on getting people to the front door of a business, but with creativity in decline and the media continuing to fragment, is adland too focused on just getting people to see the ad? Is reach and frequency more valuable than attention? Experts in media and marketing, including Snap's Jed Hallam, Craft Media's Jen Smith and Vodafone's Maria Koutsoudakis join Campaig...

Conscious Advertising Networks’ Jake Dubbins and Harriet Kingaby discuss COP 26 and whether social media companies should do more to tackle climate change misinformation. E.On's Scott Somerville and Engine’s Rob Carter then discuss how a high-carbon brand can shift to being sustainable and the importance of advertising in this transition. Hosted by Campaign’s Imogen Watson, Nicola Merrifield and A...

In our first Christmas special for 2021, Campaign's Imogen Watson & Arvind Hickman are joined by AMV BBDO chief creative officer Alex Grieve & Droga5 creative director Charlene Chandrasekaran to discuss Christmas ads for John Lewis, Lidl, Disney, Boots, M&S Food, Bounty and Amazon. Hosted on Acast. See acast.com/privacy for more information.

In this week’s podcast, we examine the surge in people moving jobs, dubbed The Great Resignation, and how adland can handle this talent crunch. Hosted on Acast. See acast.com/privacy for more information.

Why VCCP’s academy launch in Stoke should be embraced in the war for talent and diversity. Also covered are the Media Week Awards, in-housing and creativity, as well as ads from Burberry, Barclaycard and more. Hosted on Acast. See acast.com/privacy for more information.

Campaign’s Simon Gwynn, Imogen Watson & Arvind Hickman discuss the controversy surrounding John Lewis' insurance ad before they are joined by ad fraud expert Dr Augustine Fou. 2 mins:  John Lewis insurance ad controversy 10.20:  Dunelm ‘done your way’ by Creature 12.54:  Wagamama "Vegamama" by Uncommon Creative Studio 16:17:  Camden Town Brewery "Marmite kiss" (in-house) 19:55:...

On this week's podcast, Maisie McCabe chats to two alumni of Mother as the agency turns 25, while Simon Gwynn and Arvind Hickman discuss the launch of Sky Glass and new ads from Ikea, John Lewis & Partners and Bisto. 1:10  The launch of Sky Glass 7:00  Ikea "Every home should be a haven" by Mother 8:50  John Lewis "Let life happen" by Adam & Eve/DDB 11:30 Bisto "Sticking together" b...

Campaign's Arvind Hickman & Simon Gwynn are joined by guests from the two big cinema ad sales houses to discuss Daniel Craig's final outing as 007, Facebook's week from hell & the latest ads. 0:40  Can James Bond save cinema advertising? 13:30  Facebook's whistleblower revelations 22:55   Coca-Cola “One Coke Away From Each Other” by BETC London 27:00   Starling Bank "Set yourse...

On this week's Campaign podcast, Campaign's Arvind Hickman and Gemma Charles discuss the Power 100, WPP's fine from the US Securities and Exchange Commission, and the latest ads - then Simon Gwynn talks to guests from Saatchi & Saatchi and Wavemaker about providing affordable accommodation to new talent. 2:20  Power 100 10:30   WPP fined by the SEC 12:55  B&Q "Later means never" by...

Running order (click links to see the Work on Campaign's website). 2:50 Moneysupermarket ( https://www.campaignlive.co.uk/article/moneysupermarket-unveils-moneysuperseven-squad-heroes-first-work-nca/1726297 ) vs Comparethemarket ( https://www.campaignlive.co.uk/article/comparethemarketcom-good-things-happen-when-meerkat-money-vccp-blue/1727690 ). 8:10 Google "Hands raised" by Uncommon Creative Stu...

5:00 Channel 4 privatisation 13:05 GB News 17:10 London Fashion Week 22:10 Asda "Get the Asda price feeling" by Havas London 26:10 International Paralympic Committee "#WeThe15" by Adam & Eve/DDB 30:55 Royal Navy "Raj's story" by Engine Creative Hosted on Acast. See acast.com/privacy for more information.

On this week's Campaign podcast, acting news editor Simon Gwynn and UK editor Maisie McCabe discuss one of the biggest stories to hit adland in recent years: the outcome of the JWT employment tribunal , and how coverage unfairly focused on Wunderman Thompson's Jo Wallace . Simon and Maisie then talk about one of the week's biggest new reviews – the consolidated global media account of food deliver...

On this week's podcast, Campaign 's acting news editor, Simon Gwynn, speaks to Jose Miguel Sokoloff, global creative officer at MullenLowe, about the Nova Awards, which the agency runs in association with Central Saint Martins in London. You can read about all 14 shortlisted ideas, along with a written version of the interview, here . Hosted on Acast. See acast.com/privacy for more information.

Gemma Charles, Campaign's deputy editor, spoke to Adi Hussain, the aspiring advertising creative whose attempts to fundraise for his course fees to attend the School of Communications Arts went viral.  Among other things they talked about the financial barriers to entering adland, diversity and how swallowing a hot sauce helped secure him a coveted ad school place.   He’s been taken on by Creature...

This week’s podcast is all about the four “C”s: Cannes, creativity, cheese and Cleese. First up, Campaign ’s associate editor Kate Magee and UK editor Maisie McCabe discuss the notable winners at the Cannes Lions Festival of Creativity, which took place last week. The pair move on to “cheese” - why aren’t more funny ads winning at Cannes?   Then Kate Magee interviews the writer and performer John...

Campaign ’s senior reporter Fayola Douglas catches up with Ogilvy ECD Jules Chalkley on the stop-motion set of the new ad born of the Sipsmith and Wimbledon partnership, featuring the feather-brained Mr Swan. Chalkely explains the exacting detail the set designers had to go to recreate a scale model of Wimbledon Centre Court - famous for such fastidious rules as allowing the grass to reach only 8m...

Campaign’s UK editor Maisie McCabe and associate editor Kate Magee discuss the exit of Mother London’s executive creative directors, the inspiration behind our latest magazine cover and Vicki Maguire’s journey to the top.  Maisie and Kate discuss the news that Mother’s creative leaders Ana and Hermeti Balarin are moving to Wieden & Kennedy Portland. They also look at new work from BT Enterprise an...

Campaign ’s associate editor Kate Magee interviews Rory Sutherland, vice-chairman of Ogilvy, to coincide with Nudgestock 2021, his annual festival of behavioural science and creativity. Sutherland explains why adland needs to rebrand creativity so business understands it’s a crucial tool to solve business problems, not just “magic fairy dust” to be added on at the end, as well as discussing whethe...

Campaign’s Gemma Charles interviews the founders of Common People, a new industry forum for working-class people in adland.  The group aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration. Gemma talks to the organisers about why such an initiative is importan...

Campaign ’s Brittaney Kiefer, Gemma Charles and Maria Iu discuss the shifts in the ad industry since George Floyd’s murder in 2020.  This week marked a year since Floyd’s death, which sparked a wave of Black Lives Matter protests around the world and a ripple effect on sectors including advertising.  But was anything really different about that moment for the industry? Brittaney, Gemma and Maria d...

Campaign’s Brittaney Kiefer and Kate Magee share their highlights from a busy week of strong creative work.  First, Kate shares some reactions she received to her May feature about the industry’s long hours culture. Does the response point to genuine change on the horizon for advertising’s work culture?  Then Brittaney and Kate review some of the standout campaigns that have been released this pas...