The Buyerside Chat

This week on the Buyerside Chat Podcast, I chat with Kelley Kempel about all things stand-out packaging. Kelley owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. She uses her extensive corporate retail background to provide clients with strategic, research-backed designs that stand out on-she...

The number 1 thing that a buyer is focused on while building their product assortment is PROFIT. All roads lead to profit. From the product collection itself to the investment to the way it’s marketed. In today’s episode of The Buyerside Chat podcast I share with you 5 tips to help you drive more profit in your product business as you approach your biggest selling season of the year - holiday! We’...

Meet Kerrie Fitzgerald - she is a Marketing & visibility strategist that helps female entrepreneurs launch and scale the ecommerce store of their dreams. She is a published author and the host of top 100 marketing podcast - The Ecommerce Society Podcast. As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed wit...

Meet Courean Napolitano - founder of the multi-location day spa boutique Vixen Collection based out of Seattle. With 20+ years of profitably scaling her business from the ground up, she offers a wealth of knowledge around her journey as a buyer. In this episode, we chatted about: - Retail business mistakes turned into learnings - The importance of having a clear vision for your business - Her uniq...

Meet Monica Little - She helps handmade small business owners along the path of turning their passion into profitable small business. Whether you’re already on etsy OR you’re considering Etsy… i guarantee you that you’re about to have some takeaways and ah-ha moments from this conversation. Today’s chat is about creating a profitable revenue stream in your handmade business through Etsy. WIn this...

You asked. I’m answering! Today’s episode is a fun Ask Me Anything. I compiled your DM’s and questions in the community (linked below) and I’m giving my thoughts & feedback. We’re chatting about: Mindset & Managing Burnout now to help you prepare for the Q4 busy season Sales & Product Forecasting: simple steps to set a sales forecast for you this Q4 Buyer Outreach & the state of Wh...

Meet Sarah Jansel - Former boutique owner turned The Shopify Queen and CEO of the Shopify web design studio, Jansel & Co Today’s chat is about leaning into your passions to find purpose in your career and life. WIn this episode, we discussed: Sarah’s experience of starting and scaling a clothing boutique (with no buyer background) Her tips to really be successful and strategic with your collec...

Officially introducing…The Buyerside Chat! Welcome to the new era of the podcast where I am taking you inside the mindset of a buyer to help you grow and scale your product business, profitably! In today’s episode, I’m sharing the WHY behind the relaunch, what you can expect from the podcast, and then digging into growing your wholesale business. I shared the top 3 places that your product busines...

Welcome to The Buyerside Chat! If you’ve ever wished that you had a Buyer on speed dial so you could just pick up the phone and ask them for some advice on your product business….you are in the right place. Your host, buyer bestie, and product strategy coach, Kristin Fisher is an ex-corporate retail buyer with over 15 years of experience turned profitable six figure ecomm store owner of the giftin...

Welcome back to the final episode of my summer mini series on the podcast! In this 4th and final episode we’re planning out our holiday lines, talking all things sales goals, ideal choice counts and volume drivers. This is some of my most favorite topics to talk about... seriously. Let's dive in! In this episode, I share with you: How you can make a start on your sales plan - even if it’s your fir...

Welcome back to my summer mini series on the podcast! In this 3rd episode in the series we’re finding ways to grow our business to crush the holiday season! In this episode, I share with you: How to do a financial check-in on your business Identify new product sales opportunities that you can capitalize on How to set sales goals for Holiday Hit subscribe on the podcast and make sure you don't miss...

Welcome back to my summer mini series on the podcast product people!! I'm so excited to share this second episode with you where we're chatting all about how to create white space during your summer to plan for Holiday! In this episode, I share with you: why creating white space in your life and business is important during your slower seasons - and how this will help you prepare for the busy seas...

Welcome back to the Buyerside Chat Podcast! I'm so excited to share with you the first of a 4 part summer mini series - taking you behind the scenes and sharing with you what I do in my own business and life during summer, to prepare for Holiday! In this episode, I share with you: my thoughts on the different seasons in your business and how you can get intentional with what you do during each one...

This week I'm so excited to introduce you to my friend Ruthie Sterrett from The Consistency Corner! Ruthie is a brand and marketing strategist and founder of The Consistency Corner, a content management agency that helps small business owners create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability. In thi...

Welcome back to the podcast product people!! I'm looking forward to sharing this episode with you, all about how you can customize your wholesale solutions for the different type of buyers you have! In this episode, I chatted about: What you need to consider when you're pitching retailers and how you can personalize the pitch so you hear more yes's in return... Why you always start with your best...

This week I'm so excited to introduce you to my friend LoriAnn Kuntz and we're talking about one of my favorite topics - PROFIT (and so much more of course!) LoriAnn is the host of the profit priority podcast and the owner and CEO of LoriAnn Kuntz, LLC, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances. In this episode...

Welcome back to the Product To Profit Podcast - today I’m sharing 4 tips that you can take and implement in your business that will result in more profit - and none of them include adding more products!  During this episode, I covered: The importance of looking at what is already working in your business - ie. what products are best sellers - and how can you work more margin into those top pe...

I'm so excited to introduce you to Lauren Siviski of Fitz & Bennett Home today to chat all things buying and her experience running a brick & mortar and ecomm shop! In this episode we chat about: Lauren's background and how she started her own business Fitz & Bennett Home Why she wanted to open a physical shop and not just an online store The important of balancing her brick and mortor...

Welcome back to the podcast product people! I'm so excited today to introduce you to my friend, Kerrie Fitzgerald! Today's interview is longer than normal because we covered SO much that I just know you'll find valuable. First, let me tell you a little about Kerrie. the founder of Kerrie Fitzgerald LLC - an ecommerce and product business consulting & educational agency, and host of top 100 mar...

Welcome to a very special episode of the podcast!! This week I celebrated 5 years in business and because of that I wanted to share 5 lessons I've learned through the last 5 years as a business owner with my gift box brand, Bocu. In this episode, I chatted about: What it was like when I first started Bocu vs now What inspired me to start my own gifting business The 5 biggest lessons that I’ve lear...

Ever wondered what really goes on behind closed doors in corporate retail? In this episode I spill the tea on the corporate retail buying process and how you can take some of what is done on a large scale and apply it to your product based business. During this episode, I covered: How the lineplans are created Designers are reviewing fits, fabrics and developing with their PD team while buyers are...

But are you REALLY ready for Trade Shows? In this episode of The Buyerside Chat Podcast, we're diving into the topic of Trade Shows. Specifically, how to know if they’re right for you, you're ready for them, how to pick the right one + how to really leverage the opportunity at the trade show (or during the wholesale buying season). This episode is full of tips I've learned along the way, so if you...

Today I'm sharing another incredible guest interview with you and we're talking all about how to stand out using Shopify! Let me introduce you to Erin Alexander of Product Powerhouse. Erin helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast which teaches online shop owners how to build, grow, and scale their online businesses through...

For today's episode, I wanted to do something a little different. I wanted to pull the curtains back on what Q1 2023 has actually looked like for me, a product based gifting business, and share my thoughts & takeaways with you! This is what I chatted about: Real update - with real sales info - on how Q1 of this year has unfolded. Some questions I recommend you ask yourself as you grow & sc...

Welcome to today's podcast episode - and my very first guest interview - with the incredible Nina Gibson from Nina Gibson Co . Nina is an SEO expert and visibility enthusiast with over 15 years of digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. She’s also a corporate drop-out, multi 6-f...