The Buyerside Chat

Your Faire analytics are sitting right at your finger tips… and most brands are barely glancing at them before one of the biggest traffic windows of the year hits. This episode is your pre-market analytics audit. Not a data-nerd deep dive, not a spreadsheet lecture. Just four specific areas inside your Faire analytics dashboard that can tell you exactly where to focus your energy before the Faire...

If your wholesale strategy revolves around one type of buyer, you're leaving real money on the table. And the frustrating part? You probably don't even know it. Most brand founders are pitching, optimizing, and pricing for one buyer in their head… usually the independent boutique owner. But there are four distinct buyer archetypes showing up on across the wholesale landscape, and each one buys com...

There's a marketing feature sitting inside your Faire portal right now that most brands have never touched. It doesn't count against your campaign limits. And it can reach retailers who have already opted out of your regular marketing emails. This episode is your sign to go turn it on. In this episode, I'm breaking down Faire email automations — a feature that rolled out to all brands in early 202...

You already have the strategy. So why aren't you using it? That list on your phone, in your Notion, in your notebook -- it's full of things you know you need to do. You've paid for the courses. You've downloaded the freebies. You've listened to the podcasts. And yet, here you are, still not doing the thing. This episode is for you. This is my first episode back from maternity leave after welcoming...

Sit with this: Are you leading for the business you have right now... or the one you're building? If you’re feeling stuck, overwhelmed, or like things just aren’t clicking fast enough, then this episode is your sign to pause, zoom out, and rethink the way you're showing up in your business. We’re chatting about what it looks like to lead like the future, next-level version of yourself, and how tha...

Your Business Is Not the Boss of You (But It Might Be Acting Like It) Have you ever looked up and realized, “Wait... how the hell did my business start running me ?” This episode is for you if your business was supposed to give you freedom… but now feels like it owns you. We’re chatting about what’s really going on when you’re grinding without growing, and why mindset work(the subconscious kind) m...

E-commerce sales feeling stuck? You’re showing up everywhere - Instagram, TikTok, trade shows, blogs, but it still feels like you’re spinning your wheels and not seeing the return on your effort… you need to hone your efforts. In today’s episode, we’re chatting how to grow your e-commerce revenue by doing more focused work - and cutting out the extras.  I’m walking you through the two key are...

In this episode of the Buyerside Chat, we’re honored to chat with the incredibly inspiring Rebecca Woolbright - licensed surface designer, illustrator, product educator, and the creative force behind Rebecca Jane Woolbright. For over a decade, Rebecca has turned her artwork into vibrant, giftable products stocked in stores nationwide. She's not only grown her own product-based business, but now al...

An absolute must-listen if you’re serious about scaling your product business profitably. While I’m on maternity leave, I’m re-airing some of the most impactful Buyerside Chat episodes, and this one dives into one of the most important (and hardest) skills you’ll ever learn as a product-based business owner: the ability to edit your product line without emotion. When your business is small, creati...

I'm currently soaking up newborn snuggles during my maternity leave, so over the next few weeks I’m re-airing a few of my most downloaded and requested episodes of all time. This episode originally aired on February 17, 2025 - but it’s still full of relevant strategy!  If your brain is buzzing with product ideas (and your calendar is packed with launch dates)… but you're not sure how much new...

Trade show season is here. And whether you’re there showing your brand, walking the show floor to buy for your store, or watching from your phone dreaming of getting there, this episode will help you make the most of it. Originally aired in February 2024, this conversation got such great feedback that I had to bring it back. The strategies are still just as relevant because they go beyond trends a...

This Might Be Why Your Wholesale Pitches Aren’t Converting… Wholesale pitching: you either feel on fire or totally frazzled. In this episode, I’m pulling back the curtain on the most common wholesale pitching mistakes I’ve seen from both sides of the buyer table—and exactly how to fix them. With nearly 20 years as a corporate retail buyer and running my own product-based business, I’ve seen thousa...

You’re probably somewhere between deep rest mode and itching to crack open your laptop . You want to plan your 2026, but also? You’re fried. Let’s fix that. In this short and sweet solo episode, I’m pulling back the curtain on how I approach sustainable, aligned strategic planning —especially during this weird in-between week when the year is technically over but your brain is still buzzing. You’l...

If you’re a product-based brand or a retailer wondering how to make the most of the Faire platform right now - this is the episode you’ve been waiting for. Jennifer joined Faire back in 2019 and has played a massive role in scaling their revenue and shaping the buyer and brand experience. She’s leading the charge on the programs, tools, and updates that directly impact YOU - whether you’re an inde...

You got in. Now what? Landing a big box retail conversation is a huge win — but the real game starts now. In today’s episode, I walk you through the exact mindset shift, prep work, and follow-up strategy you need when you're stepping into conversations with major retailers (and not just indie shops). We’ll cover: The mindset you have to adopt with big buyers How to think like a buyer (so you speak...

We made it to 100 episodes (!!) and I’ve got two huge things to celebrate with you in today’s episode: 1) We’ve officially hit the 100th episode of The Buyerside Chat 2) And… The Buyerside Chat is now officially Trademarked!  This podcast started as a scrappy idea (literally recorded in my closet) and has turned into such a powerful way to serve you with no-fluff strategy, behind-the-scenes h...

Let’s talk about how NOT to burn yourself to a crisp this Q4. If you're listening to this in real time, the retail holiday season has officially kicked off. Whether you’re a product brand or an independent retailer, it’s game time. Here’s the thing: Q4 doesn’t just reward great strategy, it exposes the cracks. It amplifies what’s working and what’s definitely not. In this episode, we talk about ho...

Creating a product line that actually stands out is hard. Especially when you're a one-woman show juggling creativity, logistics, and the occasional manufacturing meltdown.  In today’s episode of The Buyerside Chat, I’m joined by Amita Nair, the artist and founder behind Ami Creative. She shared what it really looks like to grow a product-based business that’s rooted in culture, storytelling,...

It’s been one full year since I made the scary, bold, and totally aligned decision to close Bocu (my gift box business) and go all in on Kristin Fisher Coaching. In today’s episode, I’m getting VERY vulnerable on what the real transformation looked like after that decision... the personal and professional shifts, the mindset work, and the big, full-circle moment I’ve been holding close - until now...

One missed forecast. One overstocked SKU. One supplier delay. How much risk is really accounted for in your retail business strategy? In this episode of The Buyerside Chat, we’re chatting about how to mitigate risk in your product-based business. Whether you’re focused on DTC, wholesale, or a mix of both, the reality is: things still feel shaky right now. Costs are creeping up, tariffs are shiftin...

Have you ever invested in a product you were sure would fly off the shelves… only to be stuck with boxes of it gathering dust? This happens to even the most seasoned brands - and yes, even in big box retail. But the good news? There’s a smarter way to spot your next best-seller without blowing your budget or taking on risky inventory bets. This episode is a listener favorite from 2024, and I'm bri...

A refreshingly honest conversation about following your gut instincts to build a brand you love with Miranda Deaton - founder of Velvet Outlaw and Velvet Out Paws. Miranda’s journey is as unexpected as it gets: she went from working on capital murder cases to building a thriving slow fashion brand full of rhinestones, fringe, and unapologetic self-expression. We dive into what burnout really looks...

What if I told you aren’t feeling stuck because you don’t know what to do - you’re stuck because you’re likely scared of what happens when it actually works? In this episode, we’re chatting about the role that we play in the success of our business - not as a guilt trip and not as pressure to “do more”, but as the mindset that wakes you up and reminds you that you hold the reins over your business...

Feel like you’re deep in the mid-year haze, wondering what happened to all that clarity you had back in January? This episode is your permission slip to hit pause, take stock, and redefine what success actually looks like for you right now. In this solo episode, we’re chatting about why the halfway point of the year can feel so disorienting, and how to use it to your advantage. This is not about r...

YouTube feels...intimidating, right? It’s long-form. It’s searchable. And it’s one more platform to think about. But what if YouTube could actually simplify your content strategy—and do the heavy lifting for your product-based business? This week, I’m joined by YouTube educator and marketing strategist Stephanie Kase. We’re pulling back the curtain on how to use YouTube (yes, even if you sell phys...