The Business Storytelling Podcast

One example of a news release is a video news release, which can be used by agencies, companies, and anyone who needs to send a media alert out with information worth sharing. In this short bonus podcast episode, I give a quick overview. Don't miss these previous episodes: The importance of quality news and the educated content consumer (with Jaci Clement) How to decide whether or not your company...

Author Deb Gabor returns to the show to discuss her latest book - "Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty." Join us and grab your copy here: https://amzn.to/3WSOoQr Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

In this bonus episode, I discuss the role and importance of content creators in companies.  To read even more: https://www.christophtrappe.com/content-creator/ Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

Tech Influencer Evan Kirstel joined me on this episode to discuss: the impact of AI on content creation - including writing and design what skills marketers need to learn the impact on jobs and more... Join us and connect with Evan at the links below: LinkedIn: https://www.linkedin.com/in/evankirstel/ Twitter: https://twitter.com/evankirstel Learn more about ChatGPT here: https://openai.com/blog/c...

In this short bonus episode, I explain the main difference between dropshipping and affiliate marketing and how you can use that knowledge to decide which one of these - if either - is best for your strategy. 

Many content creators struggle with the transition of turning their stories into a valuable framework for business growth. Drew Neal has discovered a straightforward roadmap to mining your custom framework IP that any author, storyteller, or trainer can adopt. This breakthrough increases the impact for the content creator, as well as the earning potential of the content. Join us for this live reco...

Our workspaces and offices can be a mess. Cables are everywhere, but there are ways around that. I share some cable management ideas in this bonus episode. For even more product links: https://www.christophtrappe.com/declutter-your-desk-simple-cable-management-ideas-to-try/

Author John Weiler returns to the podcast to discuss his new book "Reinvent your business online." Specifically, we discuss the importance of: Proper web design Good copywriting Marketing that drives results Join us and grab a copy here: https://amzn.to/3iXW4Sx

Some podcasts rerun podcast episodes, but is that a good idea? Does it work, or is it something we shouldn't do? In this bonus episode, I discuss the basics to consider. Read even more on the topic here: http://christophtrappe.com/should-we-rerun-podcast-episodes

Public relations success can take time. The silence in response to ongoing pitches can be deafening. But how can we be more patient and reach PR success? Award-winning publicist Michelle Glogovac joins me on this live recording of "The Business Storytelling Show" podcast to discuss the topic. Join us. Connect with Michele here: www.themlgcollective.com

You may have heard of content designers or content design. Or maybe not yet. Either way, we'll discuss what a content designer is and what they do. I'm joined by Colton Cox , who is a content designer, to discuss the topic on this episode of "The Business Storytelling Show" podcast. We discuss: What does a content designer do? How do you become a content designer? What companies need content desig...

Doug Wagner of WMT interviewed me on WMT Radio to discuss my new book. Join us.  Grab a copy of the book here: https://www.christophtrappe.com/is-marketing-a-good-career/

Jeremy Woolf joins me on this episode of "The Business Storytelling Show" to discuss what the role of a website should be in a good content and marketing strategy. We discuss: How to start with a good website How to collaborate so all pieces work well And more Join us. Learn more about Jeremy here: https://lnkd.in/gSk2KES9

I discuss the topic of employee turnover in this bonus episode and what it means to marketing teams. Read my latest career guide on marketing careers here: https://www.christophtrappe.com/is-marketing-a-good-career/

Marketer Adam Riemer joins me to discuss what spammy links are, why you want to avoid them and how to avoid them.   Learn more about Adam's company at: https://adamriemer.me/

Join me on this quick bonus episode to hear how to determine whether or not a podcast script is needed for your show.

Wesley Mathews of High Level Marketing joins me to discuss the topic. Join us, and check out his company here: https://lnkd.in/gs6Kc5iM

My new book, which was ranked as a No. 3 new release for career guides on Amazon, is now out. I discuss "Is marketing a good career?" Here's a quick overview and grab your copy here: https://www.christophtrappe.com/is-marketing-a-good-career/ Available as paperback, hardcopy or kindle.

Here are some sticky notes, please be creative NOW. But is that really the best way to be creative? Um, maybe not, but let's discuss the topic with Jon-Stephen Stansel of Chaotic Good Studios. We discuss: How can teams actually be creative? Why can creativity be so hard? And more. Join us and connect with Jon-Stephen here: h ttps://lnkd.in/gWZ8g5JF

A quick look at LinkedIn Creator mode and why you should consider using it for your LinkedIn profile. Read even more here: https://www.christophtrappe.com/linkedin-creator-mode/

Author Susan Drumm joins me on this episode of "The Business Storytelling Show" to discuss her new book: "The Leader's Playlist: Unleash the Power of Music and Neuroscience to Transform Your Leadership and Your Life."   Join us and grab a copy here: https://amzn.to/3tVp283   Watch on Amazon to shop Christoph's studio setup: https://amzn.to/3Ud9ZkQ

Heather Osgood of The Podcast Broker joins me on the show to discuss what goes into selling your podcast and should you even consider it? Join us and learn more about the process here: https://lnkd.in/d7pVR9_A

You may have run across a video by a First Amendment auditor on YouTube, TikTok, or maybe a website. A First Amendment auditor, which they call themselves in these videos, is filming an encounter with public officials in a public space. They basically test public officials’ reactions to them filming in a public place. I share some quick thoughts on the topic in this bonus episode.  Read even...

Corey Walker, co-author of "Instagram For Dummies," returns to the podcast to update us on what's new with Instagram and what new topics will be covered in the book's latest edition.   Join us and order the latest edition of the book here: https://amzn.to/3Wt5QeI   You can also connect with Corey on her website: https://lnkd.in/gWp-GKCP

In this bonus episode, Christoph shares what evergreen content is, how to use it and how to update it.