The Business Storytelling Podcast

I answer the question on how often you should blog (new content and updating existing content) here. More content tips at christophtrappe.com .

Jacob Hiler , professor of marketing at Ohio University, joins me to share how today's college students learn about influencer marketing. Join us and connect with Jacob here: https://lnkd.in/dfbiVa2i Read my article on influencer marketing best practices here: https://www.christophtrappe.com/influencer-marketing-best-practices/

In this quick bonus episode, I discus whether or not a radio career is worth it and where all radio skills can be used in content. Join me.

Stacey Danheiser, the Creator of The Confident Marketer Playbook, joins me on this podcast episode to discuss how you can be more confident to drive marketing results. Join us and learn more about the playbook here: https://lnkd.in/g8DrYWuD

You can now use artificial intelligence cameras for virtual meetings and live video podcasts , but what are AI camera benefits, how do they work, and do they help us create better content? Join me on this bonus episode and learn more here: https://www.christophtrappe.com/camera-on-what-are-ai-camera-benefits/

Adrienne Sheares of ViviMae Labs joins us on this live podcast episode of "The Business Storytelling Show" to discuss what goes into building a personal brand. Join us. Learn more about her company here: https://vivimaelabs.com/ Don't miss these episodes: Why branding still matters and what that even means Are you doing audio branding correctly? Why branding is important to drive leads (feat. Lori...

This is how I use a AI headline generator to come up with better headlines for my content, including blogs, emails, and even podcast episodes. Read more about AI content creation here: https://www.christophtrappe.com/tap-into-the-benefits-of-ai-content-creation-to-maximize-your-marketing/

Email marketing strategy consultant Jeanne Jennings joins me on this podcast episode of "The Business Storytelling Show" to discuss email marketing automation's do's and don'ts. Join us and connect with Jeanne here: https://emailopshop.com/ Don't miss these episodes: What makes a good email subject line anyway? What’s good copy in your email marketing? How to use cold email to book meetings - a ch...

A certain level of importance of a favicon does exist - especially now since the favicon shows up in Google search results. But what is a favicon and how do we create them? Here's a quick overview on site icons and to learn more read this article: http://christophtrappe.com/stand-out-the-importance-of-a-favicon

Melanie Deziel , author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic.  How do marketers prove that what they are saying is true? Let's find out.   Grab a copy of Melanie's book here: https://amzn.to/3RoSYUR Don't miss these episodes: How to trust your intuition How to involve executives in your content strategy Making your social proof...

I've started using my iPhone 14 as the webcam when recording my podcasts in Restream. The iPhone is simply mounted on a tripod mount, where my old camera used to be. Then just pick the iPhone's name in the video source. Record podcasts or livestream them: http://restream.io/join/ctrappe Order a tripod mount: https://amzn.to/3ZEMZy2 Video of this bonus episode: https://www.youtube.com/shorts/FMzhgA...

Melissa Agnes of the Crisis Ready Institute joins me to discuss how brands can be ready for crisis before it happens. This is not about crisis management once something happens but how brands can be more proactive. Join us and grab Melissa's book on the topic here: https://amzn.to/3XHuvwa Learn more about the institute here: https://lnkd.in/gP56H67q Don‘t miss these previous episodes: How to use L...

Customer experience guru Shep Hyken invited me on this podcast to talk about the importance of good brand storytelling in customer experience. You can listen to the entire episode here: https://hyken.com/amazing-business-radio-show/the-intersection-between-marketing-and-cx/

Céline Schillinger's new book "Dare to un-lead" is now out, and she joins me on this podcast episode to share what's needed today for leaders to be better leaders. Join us and grab a copy of her book here: https://amzn.to/3H7Cfk7 Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

A giveaway can be a good idea to create buzz for your business. But what are some giveaway ideas for businesses? Here are some ideas. Learn even more here: https://www.christophtrappe.com/create-buzz-giveaway-ideas-for-businesses/

Paul Zak joins me to discuss his new book "Immersion: The Science of the Extraordinary and the Source of Happiness." Join us and grab a copy here: https://amzn.to/3j33aFS Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

Michael Andrews, content strategy evangelist at Kontent.ai joins me to discuss the topic.   Join us and connect with him here: https://lnkd.in/dDSUEXEK Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

This episode discusses what rebroadcasting is and how livestreaming podcasters can use this to restream their shows. Read even more here: https://www.christophtrappe.com/unleash-rebroadcasting-to-drive-your-podcasts-reach/ Don't miss these episodes: BONUS: Should I use a podcast script for my podcast? Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker Should I sell my podca...

Neil Petty , Host of the "Storytelling for Content Design Podcast," joins me on this episode of the"The Business Storytelling Show" to discuss: What is cognitive load? Why content marketers need to understand it How does content positively or negatively affect cognitive load? And more... Join us. Connect with Neil: https://www.neilpetty.com/ Listen to his podcast here: https://lnkd.in/gTN3a9G8 Don...

In this episode, I discuss a top tip on how you can become a better conversationalist. Read the book mentioned in this short episode: https://amzn.to/3Eltp1z

Kimberly Whitler returns to the show to discuss her new book "Athlete Brands." We will discuss how college athletes can improve their brands to monetize them. Join us and grab a copy of Kim's book here: https://amzn.to/3GP92KK Don‘t miss these previous episodes: How to use LinkedIn newsletters  Announcing a new job on LinkedIn How executives can build their brand

Is it possible to get into marketing without a degree? It might not be impossible, but it is hard to get certain roles without a bachelor’s or even a master’s degree. Looking at all marketing roles currently listed on LinkedIn, 40-some percent list a degree as a requirement. What the degree is in can vary. Some openings ask for a degree in marketing, business, journalism, or otherwise related. In...

Author David Allison joins me on this episode of "The Business Storytelling Show" to discuss why marketers need to stop focusing so much on demographics. Instead, marketers should focus on values, David said in "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World." Join us for this discussion and grab a copy of his book here: https://amzn.to/3Gn3wjn Don‘t miss these previou...

What does big thinking mean, and how does it apply to creators and their decisions? I discuss that in this short bonus podcast episode. Don't miss these episodes: Why marketers need radical product thinking Author chat: Rethinking lead generation How to use Twitter Spaces in your content strategy

VR expert Parker Howell joins me on this episode of "The Business Storytelling Show" to discuss the topic.   Join us as we discuss: What is VR in corporate strategy? What companies use VR well already? What content should be VR, and what content shouldn't be? Learn more about Parker's company here: https://parkerhowell.com/ Don‘t miss these previous episodes: How to use LinkedIn newsletters&n...