The Business Storytelling Podcast

Aliza Licht's book "On Brand" is now out and discusses all the intricacies of building your own brand. Join us for this live discussion on the marketing podcast "The Business Storytelling Show." Grab a copy of Aliza's book here:  https://amzn.to/42amGAN

Ayelet Fishbach, author of "Get It Done: Surprising Lessons from the Science of Motivation," joins me on this episode of "The Business Storytelling Show" to share we can influence ourselves and get things done. Join us and grab a copy of her book here:  https://amzn.to/3BwOCUp

How to drive business growth through social media might surprise you, but the strategy I discuss in this short 60-second bonus episode works. If you need help getting started, contact me today: http://growgetter.io or christoph@growgetter.io

Marketing expert Tamika Carlton joins me on this live recording of "The Business Storytelling Show" to share why we need to stop using the term "leads" and what verbiage would be better. Join us and connect with her here:  https://tamikacarlton.com Related content: 5 Ways Answering Faster Can Help Generate More Qualified Leads And Increase Sales https://www.christophtrappe.com/...

Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions, joins me on this live recording of "The Business Storytelling Show" content strategy podcast to discuss the topic. Join us. Work with Howard here: https://profitmasterbusinesssolutions.com/

RJ Licata, senior director of marketing at Terakeet, joins me on this episode of "The Business Storytelling Show" to give us the scoop. Our discussion includes the importance of owned asset optimization and how that fits into a good marketing strategy. Learn more about Terakeet here:  https://terakeet.com Join us. This episode is produced by Trappe Digital LLC and supported by Zenmedia.

The words we use can persuade people to do things and Jonah Berger uncovers what those words are in his latest book, "Magic Words." I give a quick review in this bonus episode and highlight what you will learn. Grab your copy here: https://amzn.to/3P5zh5f

Best-selling author of "STICKING TO MY STORY: The Alchemy Of Storytelling For Startups,"  Donna Griffit  joins me on this episode of "The Business Storytelling Show" to discuss the topic. Join us and grab a copy of her book here:  https://amzn.to/3LDqG6u

Kevin Eikenberry, author of "The Long-Distance Team: Designing Your Team for Everyone's Success" joins me on this live recording of "The Business Storytelling Show" to share the latest when it comes to leading distributed teams. Join us and grab a copy of the book here:  https://amzn.to/3oJHBwq Connect with Kevin here: http://kevineikenberry.com

Quoting people in our articles can help us write better articles. They bring their expertise and unique opinions to the table that can improve the content and make it go deeper. But how do we refer to them, and how about on the second reference? I discuss this topic in this bonus episode of the marketing podcast "The Business Storytelling Show." Read even more on the topic here: https://...

Ross Romano of "Be Podcast Network" joins me to discuss how branded podcast help with sales and networking. Join us and connect with Ross here:  https://www.linkedin.com/in/rossromano/ Related content: Should your company launch a branded podcast? A chat with Alison Osborne of Quill Inc & CoHost https://podcasts.apple.com/us/podcast/559-should-your-company-launch-a-branded-podcast/id...

Podcasting is an excellent way for leaders to build their brands, but given that the medium can be new to many, podcast coaching for leaders with an actual podcast coach is worth considering. Learn more on this episode, and if you want to talk to me about coaching you, book a 30-minute call here: https://calendly.com/ctrappe/business-hello?month=2023-05

Chris Keefe, Chief Product Officer at Poppulo, joins me to discuss the topic on this live recording of "The Business Storytelling Show." We touch on:  How AI impacts corporate communications How to use AI tools to your advantage What downfalls should we look out for? And more... This episode is supported by Zen Media and produced by Trappe Digital.

Here's why your brand needs to invest in voice marketing now. Join me and learn more by reading this must-read book on the topic: https://amzn.to/3MqAeU9

Julie Bee helps teams avoid burnout and joins me on this episode of "The Business Storytelling Show" to discuss the topic. Join us and connect with her here:  https://lnkd.in/gQpWhkYN

Lori Highby, founder of Keystone Click, joins me on this live recording of "The Business Storytelling Show" to discuss the topic. Connect with her here:  https://lnkd.in/gYCyiuW5

Does every brand need personality in marketing? The short answer is yes, and every brand has some personality in its marketing anyway.  It could be stiff or fun or something somewhere in-between. But how do we find the right personality for our brands, and more importantly: How do we implement it? I discuss that in this bonus episode. Read more here: https://www.christophtrappe.com/personality-in-...

Rokas Golcas, author of the new “Google Ads Blueprint: An easy-to-follow Guide for Getting Results with Google Ads,” joins me on this episode of “The Business Storytelling Show” to discuss his new book. Join us and grab a copy here:  https://amzn.to/3zy4PYE

I share how wireless livestreaming works and what camera you might consider trying. Read more: http://christophtrappe.com/wireless-action-using-a-wireless-live-streaming-camera Order the new emeet wireless cam here: https://emeet.com/products/emeet-streamcam-one

Joe Pardavila, author of "Good Listen," joins me on this live episode of "The Business Storytelling Show" to share how we can have better conversations in life, business, and on podcasts. Join us and grab a copy of his book here: https://amzn.to/3JMqaCk

Ron Watt Jr. joins me to discuss why so much content out there sucks and how we can ensure our content doesn't. Join us. Connect with Ron here:  https://www.linkedin.com/in/ronwattjr/

Content produced by artificial intelligence is all the rage now, but do you need to add a disclaimer to content letting the audience know that the content was artificially produced? I discuss that in this bonus episode of "The Business Storytelling Show."

Author Heather Younger returns to the show to discuss her new book on the art of active listening. Join us for this episode of "The Business Storytelling Show" and grab a copy of her book here:  https://amzn.to/41tAoip

Content marketing expert Chelsea Alves joins me to discuss how to create content for the different stages of the funnel and more. Join us. Connect with Chelsea here: https://www.linkedin.com/in/chelsea-alves/ Connect with Christoph here: http://christophtrappe.com

Aviation entrepreneur Travis Lamance joins me on this live recording of "The Business Storytelling Show" to propel our knowledge about private air travel forward. We'll discuss: How do you fly private anyway? Why would it even be an option for you? What are the best things about flying private? And more... Join us and try private air travel today: https://lnkd.in/dHfGZi9q ---- This episode is spon...