The Business Storytelling Podcast

This is an episode of "The Marketing, Demystified podcast" from your growth marketing partner - Growgetter. The Content Marketing Institute released its new Salary Report, and as part of that, it explores AI’s role in content marketing - an important topic to cover here for sure. Jennifer Mancusi (Vogel) is joined by Lisa Murton Beets, research director at CMI, to hear what the report fo...

We are discussing  Dr. Gleb Tsipursky 's new book "ChatGPT for Thought Leaders and Content Creators: Unlocking the Potential of Generative AI for Innovative and Effective Content Creation" on this live stream to find out how thought leaders and content creators can make use of generative AI. Join us and grab a copy of the book here:  https://amzn.to/47oY7np

In this bonus episode, Christoph shares some of the common issues why websites don't rank and what you can do about it. Enjoy the episode and to book time to get help from Christoph to get your website to rank, schedule a slot here: https://calendly.com/ctrappe/content-marketing-seo?month=2023-09

Aaron Ahuvia , marketing professor and author, joins me on his episode to discuss the topic including: What makes people love a brand? How can brands tell a better brand story And more... Join us and grab a copy of Aaron's book here:  https://amzn.to/3QmzTEk Connect with Aaron here:  https://lnkd.in/gHtYhY6E

Kevin Hanegan, author of "Turning Data into Wisdom" joins me on this live recording of "The Business Storytelling Show" to discuss the topic, including: How do you turn data into wisdom? What steps need to be taken to make use of what was learned? How can this make our business perform better?  Key topics include: On the podcast episode with Kevin Hanegan, we discuss: Why is da...

When is the best time to write? Hmm. Good question. I know when my best time to write is, but certainly, the answer depends on: Personal preferences Environmental impact I discuss the topic in this bonus episode and you can read more here: https://www.christophtrappe.com/master-your-content-output-when-is-the-best-time-to-write/

Communications has a role in building up businesses but where should it fall in an org chart and why? Grace Williams of  BLASTmedia  joins me on this live recording of "The Business Storytelling Show" to discuss the topic, including: What's the definition of communications for a company? Why is this an important function? Where should it fall in an org chart? What are the KPIs compan...

Marketing has seen a tremendous amount of technological disruption or advancement - depending on how you look at it. That can be a motivator for you or can be overwhelming.  https://www.christophtrappe.com/is-marketing-a-good-career/

Content expert Fleur Willemijn van Beinum joins me on this live episode of "The Business Storytelling Show" to discuss where content fits in an org chart. Join us and connect with her here:  https://lnkd.in/giqzzvkQ AI-generated transcript: https://www.christophtrappe.com/building-a-team-organizational-structure-in-marketing/

In this bonus episode of "The Business Storytelling Show," I look at what is a prompt in AI and how to write better ones. Join me.

Steve joins me on this episode of "The Business Storytelling Show" to discuss the topic. Join us and grab a copy of his book here:  https://amzn.to/44BIPK8

This podcast episode was created with Christoph's cloned AI voice, based on an article on his blog. Listen in and read the article here: https://www.christophtrappe.com/the-ai-predicament-is-using-ai-cheating/

Rob Biesenbach , author of the best-seller "Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results" joins me on Episode 609 of The Business Storytelling Show" to discuss the topic. Join us and grab a copy of his book here:  https://amzn.to/3XDoB09

Join me for this bonus episode of "The Business Storytelling Show" to learn about the program and how to use it.

Top global influencer and thought leader Jeff Bullas joins me on this episode of "The Business Storytelling Show" to discuss the topic. We discuss: Why blogging still works The role of AI in content strategy Channels to use And more... Join us and connect with Jeff at http://jeffbullas.com

In this bonus episode, I discuss the following: What AI in content creation is good for Where it's lacking My prediction for the future Join me.

I was a guest on the "Marketing with Empathy" podcast and discussed my book on creating a content performance culture. Listen to all of that show's episodes here: https://www.podpage.com/marketing-with-empathy/87-how-to-create-a-content-performance-culture-christoph-trappe/

Let's talk about marketing your book to get back into the swing of things. We've discussed before that writing a book can build the brand of business leaders, which can then drive revenue.  To discuss success strategies, I'm joined by Melody Ann Owen of Author Nation to discuss the topic.  Join us and check out Melody's company here:  authornationtube.com Read this article on how t...

Using Eleven Labs, I cloned my voice, and the result is something. Have a listen...

Jose Gorbea, of HP, joins me on this episode of the marketing podcast "The Business Storytelling Show." Join us and connect with Jose here:  https://lnkd.in/gfjpV9jW

On this bonus episode of "The Business Storytelling Show," Christoph discusses what content velocity is, how it fits into creating quality content and what is the right content velocity. If you like my content, please connect on LinkedIn: http://linkedin.com/in/christophtrappe

Wayne Mullins of Ugly Mug Marketing joins us to discuss the topic. Join us for this live conversation and check out Wayne's company here:  https://lnkd.in/gEMe5NHt

This episode is a free chapter from my "Is marketing a good career?" book and is being read by my cloned voice through artificial intelligence. To read the full book: https://www.christophtrappe.com/is-marketing-a-good-career/

Ashley Guttuso - marketer, strategist, and trust builder - joins me on this live recording of "The Business Storytelling Show" to discuss how content builds trust.  Join us and connect with Ashley here:  https://lnkd.in/gpdkgwyX

One of the decisions that needs to be considered when your new book publishes is whether or not to enroll it in Kindle Unlimited. It's a legit question to ask: Is Kindle Unlimited worth it for authors? So, let's get to answering it here. On this video podcast, I discuss the following: What is Kindle Unlimited? Advantages of Kindle Unlimited for readers The advantages for authors Read more:...