The Business Storytelling Podcast

Freelance writer and social media manager Karen Bright joins me on episode 636 of "The Business Storytelling Show" to discuss: What are lead magnets? Why are so many less than perfect? The anatomy of a good lead magnets before AND after the signup. Join us and connect with Karen here: https://lnkd.in/gcYWbqSi

Derreck Stratton , founder and CEO of HUDU , joins me on Episode 635 of "The Business Storytelling Show" to discuss HUDU, the DO-er Driven Ecosystem built for the gig economy to help people move beyond living paycheck to paycheck. Join us and download the HUDU app here: https://heyhudu.com This episode is produced by Trappe Digital LLC and supported by HUDU. Thanks for the support.

Alex Fink, founder and CEO of Otherweb , joins me for Episode 634 of "The Business Storytelling Show" to discuss the topic. Join us for this conversation. Learn more about Otherweb here: https://otherweb.com This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital LLC.

Jon Gillham , founder of Originality. AI , joins me on this episode to discuss the topic. Join us and check out Jon's company here: https://lnkd.in/gatRkAs2 This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital 

Emily Crookston, a ghostwriter and content expert, joins me for Episode 632 of "The Business Storytelling Show" to discuss what goes into finding your writing voice. Join us. Connect with Emily at https://www.thepocketphd.com/

Here are my top 4 ways to grow your podcast. Need help with your podcast launch? Let's chat: https://calendly.com/ctrappe/strategy?month=2023-11 Having a successful podcast takes dedication and smart strategy. Here are 4 tactics for growing a podcast audience. Get on a Consistent Schedule The first tip is to release episodes on a regular schedule, whether that's weekly, biweekly, or monthl...

As an influencer, setting up an Amazon Storefront allows you to earn commissions by linking to products you recommend. But you can further customize your storefront to effectively showcase your brand and content. On this episode and in this article , I will walk through how to apply for the Amazon Influencer Program, and then optimize your storefront by adding idea lists, photos, videos, and live...

Michael Nevski , director of global insights at Visa, joins me to discuss how you can understand consumers better to create better marketing content.

Monetizing a personal or corporate blog is definitely achievable through a variety of strategies. On this episode, I'll explore the top 5 proven ways to start earning an income from your site.

Let's talk about what Amazon Kindle Vella is and how you might publish ongoing stories and content to this platform and newish content type on Amazon. Read even more: https://www.christophtrappe.com/a-new-option-to-publishing-short-stories-amazons-kindle-vella-how-to/

Robert Rose joins me on this episode of "The Business Storytelling Show" to discuss his latest book on content marketing strategy. Join us and grab a copy here: https://amzn.to/3sftDED

Steve Miller, author of "Uncopyable," joins me on "The Business Storytelling Show" to share how brands can stand out in their markets. And it's not about being better! It's about being uncopyable. Join us and grab a copy of his book here: https://amzn.to/46zPxBx

James I. Bond , author of "Brain Glue," joins me on this episode of "The Business Storytelling Show" to discuss how to sell your ideas and products better. Join us and grab a copy of the book here:  https://amzn.to/3ZQXYGa

Modern B2B marketing is one way to stay up to date on reaching prospects in the best possible way, but what does modern B2B marketing entail, and how can you make it a long-term success? Let's discuss that on this episode of "The Business Storytelling Show," with David Sweenor and Kalyan Ramanathan, authors of "Modern B2B Marketing: A Practitioner's Guide to Marketing Excell...

On this episode with Ghostwriter Bruce Shutan, we discuss what goes into finding your writing voice when working with a ghostwriter and when writing your own content. Join us. Connect with Bruce Shutan here: http://bruceshutan.com

We all have areas where we naturally excel and things we struggle with. This raises an important question -should you focus on strengths or weaknesses? There are pros and cons to each approach. Analyzing your specific situation is key to finding the right balance between capitalizing on talents and addressing deficiencies. It's an age-old dilemma - are you better off doubling down on your inna...

Search engine optimization (SEO) is crucial for driving traffic to your website and boosting your online visibility. As a content creator or marketer, it's important to regularly audit your website's SEO health to identify any issues and opportunities for improvement. In this podcast, I'll walk you through my workflow for conducting an SEO audit, including the tools I use and key thing...

Scot Westwater and Susan Westwater return to the show to talk about their new book: "Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement" Join us and grab a copy here:  https://amzn.to/3Ex5AUo

I discuss what some types of influencer compensation are, which ones companies should consider and why.

Leaders and really anyone need to build connections to drive performance.  Mark Carpenter, author of "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire" joins me on this podcast episode to discuss how people can build relationships through their own stories. Join us and grab a copy of his book here:  https://amzn.to/45Na8Sg

Podcast pro Max Branstetter returns to "The Business Storytelling Show" to share the steps that podcast hosts can take to improve the guest experience and make a podcast interview a success. Connect with Max here:  http://maxpodcasting.com Wonder how to launch a podcast, download this checklist: https://lnkd.in/gt-qKTGv

Commenting on LinkedIn posts is a proven social selling strategy, but posting "great content" or something else that is generic and blah won't help you stand out. But this LinkedIn AI tool - Engage AI - which we discuss in this podcast episode, can help. Engage AI helps you write comments faster to the right prospects, which in turn can help you stand out and move to conversion quick...

In our fast-paced, high-tech, ever-evolving world the speed of change and decision-making is getting faster, the level of competition fiercer, and adversity, ambiguity is striking harder than ever.  As this is the current and future state of our world, it is imperative that business development and marketing personnel break through the clutter to effectively communicate and present compelling mess...

Author Sam Horn returns to the show to discuss her new book: "Talking on Eggshells: Soft Skills for Hard Conversations."  We discuss: Why are people avoiding conflict? Why sometimes conflict can be necessary. How to learn the right soft skills for hard conversations. Join us and grab a copy of her book:  https://amzn.to/45BIc3h

Email marketing rules fall into a few categories: Those that you have to follow because they are the law - like spam laws. Then there are the ones that are best practices Finally, we have email marketing rules that are things you earn and that help you drive results in your marketing career. On this episode of The Business Storytelling Show, I'm joined by  Chad S. White  of Oracle and author o...