The Business Storytelling Podcast

Amanda Proscia , author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: What is earned media? Isn't it just news coverage, basically? Why is earned media so credible, as mentioned in the book? How to get earned media coverage Join us and grab a copy of Amand...

Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia , joins me on Episode 656 of "The Business Storytelling Show."

What should a content calendar include? In this bonus episode with ⁠Christoph⁠, learn about determining priority topics and unique angles for effective content planning. He unveils the four things that set your content up for success.

What are the best ways to promote your podcast, and where should you? Bruce Wawrzyniak , who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. We discuss building a brand identity as the 6th edition of  "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves. In this 24-minute episode, we discuss: The 6th edition! Congrats. What's new? What is a brand...

Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy. Join us for conversation. Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/

Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits. I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show." Yuval is a top email marketing voice on LinkedIn for her i...

Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic. ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses? With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, includi...

Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy. We cover: What is Discord? What are the use cases for brands? What are the advantages and disadvantages? And more... Join us. Learn more about Tyler's company: https://www.magnetiq.xyz

Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground." Join us. Grab a copy of his book here: https://a...

chima mmeje🏳️‍🌈 , Senior Content Marketing Manager at Moz , joins me on Episode 648 of "The Business Storytelling Show" to discuss: What is authoritative content? Why it matters to business growth. How to create authoritative content. How to measure its impact. And more. Join us.

Kristian A. Alomá, Ph. D. , author of "Start with the Story: Brand-Building in a Narrative Economy"  joins me on Episode 647 of "The Business Storytelling Show" to discuss: What is the narrative economy? Why does the narrative economy exist? How is brand building different in the narrative economy? And more. Join us and grab a copy of his book here: https://amzn.to/3U6gr0r

Dana DiTomaso , president and partner at Kick Point Inc. , helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success. Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results. Join us. Find the playbook here: http://kppla...

On this bonus episode, I discuss marketing approval processes that work and that can actually help produce higher-performing content. I discuss: Defining the Marketing Approval Process Exploring Standards & Criteria Essential Documentation Approval Workflows - implementation Managing Stakeholder Input Continuous Process Optimization Join me. If you need help optimizing workflow, follow this li...

Steve Woodruff , aka the King of Clarity, and author of "The Point: How to Win with Clarity-Fueled Communications," joins me on Episode 645 of "The Business Storytelling Show" to discuss: Why clarity is so important What's the struggle with it for communicators? Which skills should people focus on learning to be clear? And more... Join us and grab a copy of his book here: h...

Top LinkedIn Voice Lindsey Gamble joins me on Episode 644 of "The Business Storytelling Show" to discuss the topic, including: When should brands do influencer marketing? What are the best ways to identify the right influencers? What are best practices to work with them? And more. Join us. Subscribe to Lindsey's newsletter here: https://lnkd.in/gfgs8upf

Not seeing the results you are after? Missing the experience needed by leaders in your organization? Maybe it's time for a fractional executive, which could be a fractional chief operating officer, chief marketing officer, chief financial officer, or even a fractional content marketing leader. To discuss how an engagement with a fractional executive can work, I'm joined by Ben Wolf , a fra...

Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing. To find out what those are, I'm joined by David Meerman Scott , author of "The New Rules of Marketing and PR", on Episode 642 of "The Business Storytelling Show." We discuss: Why do we need new rules? What are they? How can companies use them to thrive?...

In this episode, I share the three important areas every marketing workflow needs to have to make a marketing program successful. Those are: Strategy Creation/Creative/Implementation Technical Join me. How is your workflow currently looking? Need help updating it? Let's talk. You can grab a time here: https://calendly.com/ctrappe/strategy?month=2024-01

Emanuel Rose , author of "Authentic Marketing in the Age of AI" joins me on Episode 641 of "The Business Storytelling Show" to discuss the topic. We discuss: What is authentic marketing? How does AI affect it? How can you tell when marketing is inauthentic? How to ensure your marketing is authentic Join us and grab a copy of his book here: https://amzn.to/3NyrU4R

Greg Stuart , CEO @ MMA Global, joins me on Episode 640 to discuss how marketing can do a better job and what the role of artificial intelligence is on that road to success. Join us. Learn more about Greg's association here: https://www.mmaglobal.com/ai This episode is supported by Oscar Hamilton, which can help you succeed in podcasting. The episode and podcast as a whole is produced by Trapp...

Aytekin Tank, author of "Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff" join me on episode 639 of The Business Storytelling Show to discuss how to automate more of the tasks that slow you down. Join us and grab a copy of his book here: https://amzn.to/4az2FJJ

Ninad Pathak , freelance technical writer, joins me on Episode 638 of "The Business Storytelling Show" to discuss that topic. What actually entails a good SEO strategy? Join us.

On this bonus episode, I share whether or not press release link building is worth it. I cover organic and paid strategies and how they can help you build your organic rankings and traffic.

John St Pierre 's new book "The $100M Journey: Your Guide to Growing the Business of Your Dreams without Going off the Cliff" is now out and he's joining me on this episode of "The Business Storytelling Show." Join us and grab a copy here: https://amzn.to/3T1SSFl This episode is produced by Trappe Digital LLC and sponsored by Norrin Radd, your premium podcasting marketi...