The Business Storytelling Podcast

I joined Joshua Laurie on Business Story of the Week podcast to discuss my journey from journalism to content marketing. We explored how storytelling can impact a business's bottom line and the evolution of content strategy. I shared insights on developing a "content performance culture" and offered practical advice for marketers at various experience levels. During our conversation,...

Ugh. That's not the right kind of commitment companies are looking for, but how can change management bring it all back to actual forward progress? Sarah Gorsh and Courtney Smock , partners at Slingshot25 , are experts at change management and join me on Episode 675 of "The Business Storytelling Show" to discuss just that topic. Join us. Connect with Slingshot here: http://slingshot2...

I first met Stacey Lauren when she invited me into her community. "Hey, we are talking about livestreaming podcasts. Want to stop by and chat about it?" Sure thing. Building a business community ... some call it community-led growth ( Kathleen Booth ). Others have called community building the last great marketing strategy ( Mark Schaefer ). So it's worth considering how to build a c...

Content can drive business results when done well, correctly and efficiently. One way to do this is by setting up content ops. To discuss what is content ops and related topics, Top LinkedIn Content Marketing Voice Andi Robinson returns to "The Business Storytelling Show." On Episode 673, we discuss: What is content ops? Why is it needed? How to set it up correctly. Download Andi's w...

Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic. We cover: The power of Facebook ads and how to structure the ad account for maximum efficiency The growing space of direct-to-customer e-commerce. Go-to strategies to expand sales through paid advertising. Learn more about him: https://inspiredigitalgroup.com ---- This e...

John Horn , CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a high-return ad campaign. Join us for this live conversation. Run your ad campaign with StubGroup now: https://stubgroup.com This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by OscarHamilton.com

There's a time when you should get an attorney, and then there's a time when you definitely, no debate necessary, need a lawyer right this second. So, when should you think about finding your legal representation? Thomas Frank , partner at The Frank Law Firm P.C. , joins me on Episode 670 of "The Business Storytelling Show" to discuss just that. If you are looking for a lawyer in...

Working virtually works. I do it all the time, and without that option, I clearly wouldn't get to work with all the awesome people I work with on the daily. Elizabeth Eiss calls it the Era of Virtual Assistance and getting help from anywhere is easier than ever. That leads me to wonder: How to use a virtual assistant? Elizabeth, founder and CEO of Results Resourcing - THE freelance platform th...

Ah, the dream - making money with your website. And it's possible. In Episode 668 of "The Business Storytelling Show," I'm joined by Matt Raad , who, together with his wife Liz, is a successful website investor who teaches people how to buy, renovate, and sell websites to replace their income and build wealth. In other words, he is an expert at answering: how to make money with m...

Aslak de Silva , CEO of Selfly Store , joins me on Episode 667 of "The Business Storytelling Show" to share how AI is even evolving the vending machine space. Join us. This episode is supported by OscarHamilton.com , your podcast support team.

Should your content - corporate, too - be written in the first person and what does that even mean? Here's my answer in this quick bonus episode of "The Business Storytelling Show." Read more on the topic: https://www.christophtrappe.com/what-is-writing-in-first-person/

Kate Bradley Chernis , founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 666 to discuss what are the ethical considerations for generative AI use in business? Join us. Try Lately: lately.ai Check out the eye-level cam I used: https://amzn.to/4bZHujH Kristian Aloma's narrative economy book: https://amzn.to/3KnC06I

The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss: Why copywriting briefs are so important What goes into them How to use them efficiently And more...

Are curved monitors just a gimmick, or do they truly enhance your experience while creating content? In this bonus episode of the Business Storytelling Show, I take a closer look at the latest trend in display technology. I'm putting this 27-inch curved monitor to the test in this review episode. Join me and check out the model I'm discussing here.

SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer. We discuss: What is cognitive bias? Things to know for SEO And more…. Join us. Connect with Sarah: http://sarahpresch.com

What are some of the common marketing mistakes companies make? Purna Virji , author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they are and how teams can avoid making them. Join us and grab a copy of her book here: https://amzn.to/3yh4rQL

Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People are short on time, deliverables are piling up, and they forget about that personal balance. But to create a true content performance culture and even be successful in marketing, teams need to build and grow together. And that includes a certain level...

I joined Emanuel on his podcast to talk about some of my favorite AI workflows and tools. Join us and listen to his podcast here: https://podcasts.apple.com/us/podcast/marketing-in-the-age-of-ai-with-emanuel-rose/id1741982484 Some of the products mentioned: Opus Clips: https://www.opus.pro/?via=413b47 Grammarly: https://www.grammarly.com/referrals/redeem?key=n1c49xdadhw6hsts Otter AI: https://otte...

The definition of communication is evolving in business. So, let's find out what that means to you! David Toushek , the founder of Everything Communications , is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essential building block of business. Join us on e...

Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live. We discussed a recent market research conference I attended, technology advances in content and many topics in between Here is our chat and you can connect with Erika here: https://erikaheald.com/

Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.

A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they? Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to your ears. But times are changing. More and more...

Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover: Enhancing productivity with tech Streamlining communication Data-driven decision making Operational cost reduction Innovative marketing strategies Join me.

Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.

It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.