The Business Storytelling Podcast

Word-of-mouth marketing expert Suzanne Reilley joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a thing today. So let's find out how companies can use it to their advantage. What works and what doesn't? Join us. Connect with Suzanne: www.suzannereilley.com

Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated marketing leader Samantha Rideout joins me on Episo...

The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee , a go-to-market expert to discuss the topic. Join us. Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com

How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Join us. Connect with Chris: https://chd2.com/

Ready for your conversation with Christoph Trappe? Book your time here: https://www.christophtrappe.com/sponsored-podcast-booking/

AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? Whitney L. Barkley , an AI strategist, joins me on Episode 693 of "The Business Storytelling Podcast" to share just that. Join us. Connect with Whitney at learnwithwhitney.com

After the last episode of "The Business Storytelling Podcast" on accessibility, now let's dive into accessibility specifically in podcasting. What does that entail and what do you - as the podcaster - need to know? Dominique Dunlop , Web Accessibility Consultant & Advocate, joins me on Episode 672 to discuss that topic. Connect with her here: http://dominiquedunlop.com

Donna Bungard, CPWA , an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 691 of "The Business Storytelling Podcast." She discusses the importance of actually implementing the right accessibility strategies, why it matters so much, and what goes into creating an accessibility roadmap.

Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now! Here's my top takeaway. Grab your copy here: https://amzn.to/3XQGQj3

Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative? Dan Sanchez , podcast marketing and automation expert, joins me on Episode 690 of "The Business Stor...

Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real World" joins me on Episode 689 of "The Business Storytelling Podcast" to discuss just that. Join us and grab a copy of his book here: https://amzn.to/4d47wCy Use this AI tool to improve your writing: http://writingforbusyreaders.com/ai/

Brett Townsend , SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives. Why is this such an underused strategy? Join us to find out. And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt...

Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works and marketers need to understand what the role of psychology in marketing is and how it affects what they are currently working on. Hunter Thurman , president of Alpha-Diver , which uses data and b...

Sounds silly, I know, right? Why would companies do things that turn customers away - especially when those customers are the customers they would want? David Avrin , author of "Ridiculously Easy to Do Business With : A practical guide to giving customers what they want--when and how they want it" joins me on "The Business Storytelling Podcast" to talk about that. Join us. Grab...

In 2000, as the St. Louis Rams were the greatest show on turf with Kurt Warner I was able to experience how NFL media worked and even had creditentials to the NFC Chammpionship game. Here's what I learned and here's where my career has led.

We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing? On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson , of Cloverpop , author of the HBR decision-making checklist, to discuss that topic. Learn more about Cloverpop: http://cloverpop.com

When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose. TrustRadius discussed the topic in its Buyer Research Report, and Allyson Havener, SVP of Marketing and Community, joins me on Episode 684 of "The Business Storytelling Show" to discuss it. Join us and download the full report: https://solutions.tr...

Should I learn how to code as a content marketer? How about taking my kids to code camps or the like? What are the different levels of coding? Updating HTML: is that coding? Felienne Hermans , Professor of Computer Science Education at Vrije Universiteit in Amsterdam, and I unpack. that topic on Episode 683 of "The Business Storytelling Show." Connect with her here: felienne.com Grab a c...

Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a steward for accurate attribution and incrementali...

Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with Jeff Coyle on Episode 681 of "The Business Storytelling Show." Join us...

Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's the difference between an AI avatar and a clone? Helen Todd , an expert on how to collaborate with AI, joins me on Episode 680 of "The Business Storytelling Show" to discuss the topic. Join...

It's easy enough to just go, go, go. There's one more piece of content that can be worked on, but we need balance to thrive and probably even survive. Clement Decrop , author of "The Idea Space: The Science of Awakening Your Non-Self," joins me on Episode 679 of "The Business Storytelling Show" to discuss that topic. Join us and grab a copy of his book here: https://amz...

Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain. Join us. File your trademark with Trademarkangel.com ---- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

Brand and marketing expert Stefan Maritz joins me on Episode 677 of "The Business Storytelling Show" to discuss why creating a meaningful brand and then getting it out there must come first. Join us.

One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us. --- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Metrical, you...