The Business Storytelling Podcast

Alison Osborne and her team at Quill Inc & CoHost have published the report "State of Branded Podcast 2022 Report Branded Podcasts & Storytelling," which interests many of you.   In this episode, we discuss:  What's a branded podcast anyway?  What companies should do them?  How do they work, and what results can we expect?  And more...   Join us and download t...

Answering the phone or making phone calls on an Apple Watch is a thing, and I do it all the time. Here are my tips to get the most out of that setup. Read my related blog post here: http://christophtrappe.com/phone-call-on-apple-watch

On this episode, I'm joined by Dave Hurt, Co-founder and CEO of Verb Data.  We discuss:  The rise in the need for customer-facing analytics tools  How is Verb Data closing the existing gap in the customer-facing analytics, dashboard, and reporting sector of the SaaS industry  How Verb is different from the existing business intelligence tools  Do users hesitate to implemen...

Getting freebies from brands sounds like such a good deal but is it? Of course, some products can come in super handy and might be something you’re even interested in buying even if you don’t get it for free. But other products might be crap, and then how about the value of your work, and are there tax implications? These are definitely things to consider. Join me for this short bonus episode to h...

Content accuracy matters. And corporate content strategy shouldn't be exempt from it, especially when we are trying to build our subject matter experts and company leaders up as thought leaders in our industry. The content must be accurate.  But how do we achieve content accuracy, and what does that even mean.  In this podcast episode, I discuss the following:   What is content accu...

Web3 expert Leslie Motta joins me to discuss: Who should be creating on Web3? How do you decide what to create on Web3? What's the cost to create on Web3? And more... Join us and connect with Leslie here: https://lnkd.in/girjQ9bk

"Craftsman Creative" is a book that shares "the principles and frameworks needed to build" a business for creators. Author Daren Smith joins me on this podcast episode of "The Business Storytelling Show." Join us and grab a copy of his book here: https://amzn.to/3gl4guS

Livestreaming expert Susie Bills joins me on this live episode of "The Business Storytelling Show" to discuss how your company can use LinkedIn Live.   Join us and connect with Susie here: https://lnkd.in/gG8fYU_U

Alex Berman, founder of Omni.us and author of "The Cold Email Manifesto" joins me on this live recording of "The Business Storytelling Show" to discuss how to make cold emailing a success.  Join us and grab a copy of the book here: https://amzn.to/3MslDpA

Carolyn Stern, author of "The Emotionally Strong Leader" joins me on this episode to discuss: Why aren't we taught about emotions in business? How do we understand the emotions at play? How do we become emotionally strong leaders and teams? And more... Join us and grab a copy of her book here: https://www.amazon.com/vdp/05b1c56b0d024eafae04435617a1a93d?product=1773271687&ref=cm_sw_tw_r_ib_dt_D...

Eric Van Kerckhove, owner of Allegra in Cedar Rapids, returns to "The Business Storytelling Show" to update us on how businesses can make direct mail work nowadays. Join us and connect with Eric's company here: https://lnkd.in/eWFdD6Ec

Author Timothy Hughes is joining me to discuss the latest in social selling. His updated book on the topic is also now available for pre-order. Check it out here: https://amzn.to/3V2oV6O

This is a feed drop episode of the K-Stream podcast hosted by Jeff Koslofsky. Enjoy the episode and check out his podcast: https://anchor.fm/jeff-koslofsky/episodes/Why-Brands-are-Embracing-Branded-Audio-with-Liz-Horowitz-e1e2n9j

YouTube strategy consultant Zach Mitchem joins me on this episode to discuss how to make a podcast work on YouTube.  Join us and connect with him here:    https://lnkd.in/givgaCim

Michelle Nedelec  of Awareness Strategies joins me on this episode to discuss marketing automation's ins and outs.   Join us.   Learn more about Michelle's company here: https://lnkd.in/gBhnp2Hz

Author Andi Robinson joins me on this podcast episode of "The Business Storytelling Show" to discuss her new book: "The Content Puzzle: And the Missing Piece." Join us and grab a copy of her book here: https://amzn.to/3Slnw9a

This is a feed drop episode of Voxpopme's "Reel Talk," which discusses topics that help researchers, marketers, and product teams understand their customers. I hope you enjoy the episode and check out other "Reel Talk" episodes here: https://site.voxpopme.com/customer-insights-show-live/ *I work at Voxpopme as director of content strategy.*

YouTube dislikes are now a thing, but the number of dislikes a video receives aren’t displayed publicly. That’s probably a good thing, but creators might still want to know. And there’s a way to tell. Let me show you two ways you can see how many dislikes – if any – your video received. Read the related article here: https://www.christophtrappe.com/how-to-see-youtube-dislikes/

Ryan McCormick, co-founder of Goldman McCormick Public Relations, joins me on this podcast episode to discuss the topic.   We discuss:  What makes good PR  How do we measure its success?  And more   Join us. Learn more about Ryan's company here: www.goldmanmccormick.com Listen to prior podcast episodes: http://christophtrappe.com/podcast

Brooke Sellas, author of "Conversations that Connect," joins me on this episode of "The Business Storytelling Show." Join us to discover how to "convert through social media listening and social-led customer care," as she calls it in her book. Check out my review of the book here and grab your copy: https://lnkd.in/diuNeHCr

This episode is a feed drop preview of Jason Falls' "Winfluence" podcast. He talks with Aliza Freud , the CEO of SheSpeaks , to discuss the topic of influencer audiences and marketing funnels. I always learn something new from Jason's shows and wanted to share one of his episodes here with you. This particular one originally published here: https://jasonfalls.com/moving-influencer-audiences/ It's...

Kate Kenyon, a content ops and localization expert,  joins Christoph on this live podcast episode of The Business Storytelling Show to discuss localization strategies and content ops.  Join us and connect with Kate here: https://lnkd.in/gDWP8ztT

We've seen studies of content not being edited or proofread before it's published. That can end up being a disaster. But what goes into proofreading content, and how does it fit into our workflow?  Brian Kaldenberg, president of ProofreadingPal, joins me to discuss the topic.  Join us for this podcast episode and check out his company here: https://lnkd.in/g7Y6fGJi

I’ve been a big fan of the iPad from when it first came out. I had the first one, which weighed a ton, the second one, and the latest iPad Pro. And every time I get a new iPad, the question comes up: WiFi only, or should I get a cellular plan? With my fifth-generation iPad Pro, I did opt-in for the cellular function. Let’s discuss my thinking over the years and what led me to get the cellular plan...

Ashleigh Faith, an expert on knowledge graphs, joins me on this podcast episode of The Business Storytelling Show to discuss the topic. Join us.   Connect with Ashleigh here: https://lnkd.in/gtFnKxbm Check her YouTube channel here: https://lnkd.in/g8q8hqbU