The Business Storytelling Podcast

David Brunner runs the DBTV network, where The Business Storytelling Show also runs. He joins us to give us an overview of why he started the station, where it's available, and what goes into making it successful.  Check it out here: https://dbtv.tv/

Nancy Harhut wrote and published "Using Behavioral Science in Marketing."  She joins me on this episode of the Business Storytelling Podcast to give us an overview of the topic. Join us and grab a copy of the book here: https://amzn.to/3Ap4KGM

Andrew Abony, CEO of Adbloom, joins me Christoph Trappe on this episode of The Business Storytelling Podcast to discuss the topic, including:  What is partner content? How do you get it? When should you use it?  And more... Join us and check out Adbloom, a performance-focused growth agency, here: https://adbloom.com/

The vast majority of unannounced phone calls I receive on my iPhone are calls I don’t have time for or that are a waste of my time. Some are truly spam and deserve to be blocked. Others are unsolicited sales calls. some are scams, like when somebody spoofs an organization’s number and tries to get money out of you. For example: when scammers call and say a warrant is out for your arrest or a lawsu...

Jen Allen, chief evangelist at Challenger, joins me to discuss the topic.  This is important for business storytellers because, after all, how can your content strategy succeed when you aren't actively moving it forward? Let's discuss how to get out of an inactive mindset.  Learn more about Jen's company and podcast here: https://lnkd.in/gMmGpt-h

Content strategist and author Brian Piper joins me to discuss the topic. Join us for this conversation and connect with Brian at https://www.brianwpiper.com/

I’ve certainly seen the need to block people on LinkedIn. And also have been blocked on LinkedIn by others. I can tell you why I blocked them, but I’m not always sure why specific people sometimes blocked me. Either way, in this episode, I share: how to tell if you’ve are blocked on LinkedIn why you might block people how to block people on LinkedIn

Best-selling author Maddy Osman joins me to discuss the topic on this episode of The Business Storytelling Show.  Join us to find out how we can write for people and machines. Check out Maddy's book on the topic here: https://amzn.to/3psWgtf

Joie Gharrity, author of "Being Your Own Superstar: How to Expand Your Love Capacity" joins me on this episode of The Business Storytelling Show to discuss the topic.   Join us and grab a copy of her book here: https://amzn.to/3JGC93M

This is the audio from my keynote in Malaga, Spain, at the Digital Enterprise Show 2022. I discuss what the native content era on social media means to content strategies and to drive business success. Join me. If you would like me to give a talk at your conference, please feel free to contact me here: https://www.christophtrappe.com/contact-us/

One way to get more out of your live podcasts: Embed a live stream on your website. There are several ways to do that. That's what I discuss in this episode: What is an embedded live stream? How do you embed a live stream? Restream, LinkedIn, YouTube, Twitter The strategy behind embedding a live stream. Read even more here: http://christophtrappe.com/how-to-embed-live-stream-on-website

Who hasn't heard from their inner critic? Are you qualified to produce a podcast, write that thought leadership blog post, and so the list goes on.   But, how do we overcome the impostor syndrome?  Kris Kelso, author of "Overcoming the Impostor," joins me on this live recording of The Business Storytelling Show to get us some answers.  Join us and grab a copy of his book here:...

Former NFL player Tim Hightower joins me on this live recording of "The Business Storytelling Show" to discuss his new book "A Dream Worth Fighting for."   Join us and check out the book here: https://amzn.to/3zAy5P2

Minna Taylor of Energize your Voice joins me to discuss the topic.  We dive into:  Why can it be uncomfortable to tell your story? How to move forward and be comfortable?  What makes a good story anyway?   And more... Join us.  Connect with Minna here: https://lnkd.in/dMa2GtTD Grab her book here: https://amzn.to/3KNAyIx

Content expert Sarah Parker joins me on this live recording of The Business Storytelling Show to discuss the topic. We cover:   The importance of working with SMEs  How to approach the conversations  What about the approval process  And more...  Join us.   Learn more about Sarah here: https://lnkd.in/g7eRgqQZ

You know how everyone has opinions on copywriting or marketing, for that matter? How can we deal with that, make a project a success and keep calm - as much as that's possible? On this live recording of "The Business Storytelling Show," I'm joined by Josh Womack, who wrote "I"m not a copywriter, but..." to discuss the topic. Join us and check out Josh's book here: https://amzn.to/3Ba2tB0

Neil Hoyne, author of "Win your Customer's Hearts," joins me to discuss using data to build better relationships.  Join us and check out his book here: https://neil.to/book

Scot Westwater and Susan Westwater return to the show to update us on what’s new in voice technology and what consumers expect. We discuss: How voice assistant usage has increased The etiquette of usage in public What businesses need to consider And more... Check out the latest voice technology report at https://vixenlabs.co/

Marketing expert Tai Goodwin joins me to discuss dealing with expert advice. What's actually helpful and what isn't? Join us and learn more about Tai's company here: https://lnkd.in/gCXMgQEG

Jay Schwedelson, founder of SubjectLine.com , joins me on this live recording of the Business Storytelling Show to discuss the anatomy of good email subject lines. What gets people to click and what's a turn-off?   Join us and check out Jay's site at https://lnkd.in/gdsnHZDF Read more on email marketing writing tips here: https://www.christophtrappe.com/9-tips-for-better-email-marketing-wr...

Live-streaming expert and author Ross Brand joins me on this live recording of The Business Storytelling Show.   We discuss: Why livestreaming works for brands How to start livestreaming Who should be the host? And more... Join us and learn more about Ross here: https://lnkd.in/gRNkrb97

Trent Anderson of Podchaser returns to the show to discuss analytics and insights.  We discuss:  How important are listens What impact can podcasting have on revenue? Can your podcast be successful without a point of view? And more... Join us.    Learn more about Podchaser here: https://www.podchaser.com

Unconscious bias trainer LaTonya J. Pegues joins me on this live recording of my podcast to talk about that topic.  Join us and check out her website here:   https://lnkd.in/g2cAQwU5

Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon reviews to stretching-the-truth partnership details to out-of-context testimonials, it can be hard to know what social proof is authentic and which isn't. In this podcast and related article, I discuss: What is social proof? The types of social proof a c...

Social Media Manager Angela Myers joins me on this live recording of the Business Storytelling Show to discuss short-form video storytelling.   What is it?  How can brands implement it?  What makes for a good story in this format? And more...   Join us and connect with Angela here: https://www.angelamyerscreative.com/