The Business Storytelling Podcast

Todd Jon e s of Copyflight joins me on this live recording of the Business Storytelling Show to discuss the importance of web copy.  How do we know what to say?  What words should we use?  And more...   To learn more about Todd's company visit: https://lnkd.in/gWsFx4t3

Voiceover Coach Daniel Friedman joins me on this live recording of The Business Storytelling Show to discuss how to get your voice ready to sound good on a podcast or livestream. Learn more about him on his website: https://lnkd.in/gXGSYHCP

Most of my livestreaming nowadays is not 360, but it's possible to stream that way. How? Why? Alex Shrestha, founder at oQQur, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us and learn more about his company: https://oqqur.com/

Stacey Turmel, digital accessibility expert, joins me on this live recording of The Business Storytelling Show to discuss website accessibility.  Join us to find out how to make sure your digital properties are accessible and why they should be.   Learn more about Stacey here: https://lnkd.in/gTSw8D_H

Will Critchlow, CEO at SearchPilot, joins me on this live recording of The Business Storytelling Show to discuss split testing in SEO.  We cover:  What is split testing in SEO?  How do you do it?  How common is this strategy?  How to get started and more...   Join us.  Learn more about Search Pilot here: https://www.searchpilot.com/

Angela Proffitt returns to the show to discuss texting as part of your business strategy.  We discuss:  What is a texting strategy?  How to implement it?  How is it better or different from other outreach strategies?   Join us and learn more about Angela here: https://lnkd.in/gAZvTnfc

Content marketer Megan Horn joins me to discuss the topic.   We discuss: How to pitch to B2B publications How to tell good B2B stories How often should you pitch? Using editorial calendars Paid vs. editorial  How about other content types? How to know where to pitch. And more... Check out her article on the topic here: https://lnkd.in/gwZc6Rdw

Author Jason Barnard joins me on this episode to discuss the topic and his latest book: "The fundamentals of brand SERPs." Join us and grab a copy of his book here: https://lnkd.in/edCAZjDX

Mignon Fogarty, host of the popular Grammar Girl podcast, joins me on this live recording of The Business Storytelling Podcast to talk about the topic.  Join us and check out her podcast here: https://lnkd.in/gEm-MJMv

Holly Adams develops and coaches employees and joins me on this live recording of the Business Storytelling Show to discuss how we can hold each other accountable.  Join us.   Learn more about her and connect with her here: https://lnkd.in/dgTrUpBF

Many live videos and live video podcasts do start with a livestream countdown timer, which looks like this and runs at the top of the show . But, are they needed, and if so, how do we create them? That's what I discuss here and in this article: http://christophtrappe.com/livestream-countdown-timer

Welcome to Episode 500. I appreciate that everyone is still listening. If you haven't yet, please consider leaving a review on whatever platform you are listening to me. Today, for Episode 500, I want to talk about the comfort zone. You’ve probably heard the phrase that we have to stretch our comfort zone. Stretch that comfort zone to be successful in something new. it might even feel uncomfortabl...

Leonard J. Scheiner works with lawyers to drive leads.  In this episode of The Business Storytelling Show, we discuss the topic of driving awareness and business for lawyers.  Join us. Learn more about Leonard's company: https://gogeekhaus.com/

Brian Gregory of ADMANITY joins me to discuss how to analyze brands and shape their content in a way that actually attracts people.   Join us and check out his company here: https://admanity.com/

Laura Lewis-Barr of Training 4 Breakthroughs joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.   Connect with Laura here: https://lnkd.in/g-dnwkJJ

Samantha Story-Camp joins me on this live recording of the Business Storytelling Podcast to discuss the challenges of getting your company's story out there with a small team. We discuss: tools to use mindset how to start and spot stories and more... Join us and check out this related article on finding time to write: https://www.christophtrappe.com/making-time-for-writing/

Emmy Wu creates video marketing strategies to help companies tap into audiences. She joins me on this live recording of the Business Storytelling Show to discuss:   What video strategies work? How do you integrate them with your overall content strategy  How about vlogging?  And more...  Join us and connect with Emmy here: https://www.emmywu.com/

Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on this live episode of "The Business Storytelling Show" to discuss the topic.   We discuss: What makes a good brand name? How about the legal stuff? Does the website domain matter? How to pick a name? Is crowdsourcing a good idea? And more... Join us and grab a copy of...

Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z.   What do we need to know about them as business storytellers?  How do we involve them?  And more. Join us and grab Hana's book here: https://amzn.to/3L1T9k4 (Affiliate link)   Learn more about Hana on her website: http://www.genzplanet.com More about bus...

In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more. Read the related article here: http://christophtrappe.com/how-to-be-a-good-podcast-guest

Ellen Violette , of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a book will help your business and how to turn it into something people will actually buy. Join us and check out Ellen's books on the topic here: https://amzn.to/38NnZ2H

On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops.  We discuss:   What are content ops?  How do you know that you need content ops?  How do you set up a team?  What does success look like?  And more...   Join us.   Connect with Cathy on Linkedin: https://lnkd.in/gA5rCPJp or Twit...

Author Rob Reinalda joins me to discuss how we can share better stories through clarity and sometimes humor. Join us and check his book "Why editors drink" here: https://lnkd.in/gDA5-Vd3

No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also realize that getting people to take action is getting harder. One way to do that is by giving users practical next steps that give them more info, let them sign up, or even ask for a demo of a product. Specifically, today, I discuss Instagram calls to action . Join me and re...

Diverse Marketing Consultant Michelle Ngome returns to the Business Storytelling Show to discuss how we can build diverse teams and how the last two years of more remote work have changed the landscape to accomplish that goal. Learn more about Michelle here: https://lnkd.in/gsUAZKkw Join us. To read more about this topic on my blog: http://christophtrappe.com/diverse-teams-in-marketing-and-content