The Business Storytelling Podcast

Ron Jaworski, CEO of Trinity Audio, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us. https://www.christophtrappe.com/audio-branding/ This episode is supported by and produced in partnership with Trinity Audio, which helps you create smart audio experiences from your content in just a few clicks. Check them out here: https://lnkd.in/g9s4ZEBe

Author Michael Buzinski joins me on this episode to discuss the topic and shares his three metrics to focus on. To read his book check out https://www.amazon.com/vdp/0a5cc21903a64563b5dfd5da9f2ff041 .

Expert Judi Fox joins me on this live recording of The Business Storytelling Show to discuss what it is and how it works.  We discuss: What is LinkedIn Audio? How to get LinkedIn Audio? How do you know that you have it? How to run a LinkedIn Audio room. And more... Connect with Judi here: https://lnkd.in/gwM4ee6V

Multistreaming is a great way to reach audiences wherever they are. In this episode, I discuss: What is multistreaming?  Good platforms to multistream Where should we multistream to?  After the multistream Read the related article here: http://christophtrappe.com/multistream

Indeed, I care about content performance and creating cultures that work toward content performance . Podcast metrics also play a role here. After all, we want our podcasts to be found and listened to. But what podcast metrics should we look at? There certainly are many theories and opinions on the topic, so why not add mine? I discuss: What are podcast metrics?  The biggest problems with pod...

In this episode, Christoph Trappe discusses why we need to work with executives to get better content for the business. Topics discussed: Why execs need to understand and appreciate content strategy How to get useful content out of them How to build trust Sharing results And more... Join Christoph.

Journalist Larry Jorgensen joins me to discuss how he goes about writing historical content and what's behind his "Coca-Cola Trail" book. Learn more here: https://lnkd.in/gbbHV3H3 We discuss:  How to tell historical stories The advantage of in-person interviews And more...

Ever-improving and increasing 5G services certainly can make our lives as livestreamers and consumers easier. So I was excited to see the 5GUW mark on my phone on a visit to Des Moines. The UW stands for ultrawideband. But how fast is this new ultra network and how does it compare to others? Find out on this episode and read the related article here: http://christophtrappe.com/verizon-5g-uw

Let's discuss how to be better at communicating with our customers through the written word.  I discuss: What are written communication skills Why are some so bad at this? How to improve written communication skills And more... Check out Grammarly to help with your tone in written communication here: https://grammarly.go2cloud.org/aff_c?offer_id=182&aff_id=90143 (Affiliate link) For an ar...

Live audio monitoring while we are broadcasting to social media and even while we are recording matters. It's important because if the audio turns out badly, the content will suffer and might become unconsumable. In this episode, I discuss how we can do a better job with live audio monitoring. Read more and links to products mentioned: christophtrappe.com/live-audio-monitoring

Web stories can now be created and published on websites and they can show up prominently in search results . So, it's probably a good time to discuss what web stories are and how to create them. Let's dive in. You can also read more here: http://christophtrappe.com/how-to-create-web-stories

There are a number of ways you can handle a new job announcement on LinkedIn - if you want to even announce the new job at all. I share how to handle new job announcements on LinkedIn and what to consider before pushing "update." I discuss this strategy in today's episode. Read the related article here: http://christophtrappe.com/new-job-announcement

Radhika Dutt, author of "Radical Product Thinking: The New Mindset for Innovating Smarter" joins me on this episode to discuss the topic. Join us!   Order her book here: https://amzn.to/3543SeI

Shez Mehra, CMO at https://www.audiobrand.io , joins me on this live recording of "The Business Storytelling Show" to discuss audio branding. We discuss: Why having an audio brand matters How to create a brand strategy that includes audio Licensing audio versus creating And more... Join us.  Read more about audio branding here: https://www.christophtrappe.com/audio-branding/

Sheri Fitts, Creator of digitalEQ™, joins me on this episode to discuss how to create connections when we’re not in front of each other. Join us and connect with her here: https://lnkd.in/gC6pstHq

April Fool’s Day can be a great occasion for brands to share stories - as part of their content strategy - that are outrageous, fun, and, well, an April fool. But they’re also dangers with them. In 2020,  April fools jokes would’ve seemed rather tone-deaf with the Covid pandemic just starting to ramp up and society locking down. In 2022, with the Russian invasion of Ukraine happening it’s lik...

Shane Salk creates audio series in electronic entertainment and advertising.  Let's see what we can learn from him to create better audio experiences in our business storytelling. Join us.   We discuss: The importance of good audio What is good audio? How to create a cliffhanger And more... Connect with him here: www. CarceremTheSeries.com

Tom Shapiro, author of "Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business" joins me to discuss his book and how companies should rethink lead gen.   Join us and grab a copy of the book here: https://amzn.to/3g55OWo

There are some emailed requests I get quite frequently so I wanted to find out how to automatically respond to them without me having to do the responding. The emails I get usually ask about: submitting a guest post being a sponsored guest on my podcast I do accept both of these but my response is really just a copy and paste job. So I wondered if there is a way to automatically respond in Gmail t...

Junae Brown , CEO of Browned 2 Perfection Agency, joins me to discuss the topic on this live recording of the Business Storytelling Podcast. Join us. What questions do you have about marketing authentically?

I'm joined by author Marc Reklau to discuss the topic. Marc wrote "30 Days - Change your habits, Change your life: A couple of simple steps every day to create the life you want," which you can order here: https://amzn.to/3tPR3z3

Content expert Carrie Hane of Sanity.io returns to the show to discuss the topic with me.  Join us. Also, don't miss  the last episode when Carrie discusses connected content: https://lnkd.in/geN2VQ-C

Futurist Rebecca Costa joins me on this episode to discuss the topic. We'll dive into: 1) How do we go about understanding the future and how it relates to our company? 2) How do we implement this knowledge into our strategic corporate storytelling? 3) How about adjusting as the future becomes the present, aren't there always things that turn out differently? Connect with Rebecca here: https://lnk...

Vikram Rajan, of Video Socials, joins me to discuss: What's a video blog? How do you create one? Why would you? How to get better at it And more... Join us and learn more about Video Socials at videosocials.net

David Kerrigan, author of “Better Online Presenting: Tips and Technologies” joins me to offer tips and tricks to make online presentations better. Join us and grab the book here: https://amzn.to/3pVUO3t