The Business Storytelling Podcast

Christel van der Boom of Flipboard joins me to discuss the topic. We covered: What is Flipboard How do you start a magazine on Flipboard? How to become a Flipboard publisher And more... Join us. Check out Flipboard at flipboard.com .

Matthew Vernhout, email marketing expert, returns to the show to review email marketing last year and looks ahead to this year with us.  Join us.  Connect with Matthew here: https://emailkarma.net

Manick Bhan of LinkGraph.io  joins me on this live episode of The Business Storytelling Podcast to discuss all things anchor text.   We discuss: What is anchor text How do you pick good anchor text Why anchor text matters Who should pick anchor text And more... Join us. Check out his company here: https://linkgraph.io/

Matthew Woodget returns to the show to discuss the topic with me. We discuss: Why formulas work in business storytelling What should be included How to use storytelling formulas And more... Join us. Connect with Matthew at gonarrative.com .

Diana Richardson of SEMRush joins me to discuss the topic. We chat about: Why community matters Where to build it Where to start How to keep it relevant What's the right size of a niche Join us and check out SEMRush here: https://www.semrush.com/

Arvid Kahl wrote "The Embedded Entrepreneur" and joins me on this episode to talk about what that means and how it can help your business. We discuss: the importance of building audience how to participate in your audience how to provide ongoing value to your audience and more... Join us. Grab a copy of his book here: https://amzn.to/3dUT1F7

Daniel Stewart, author of “ LEAD NOW!: A Personal Leadership Coaching Guide for Results-Driven Leaders” joins me on this episode to share tips.  Join us and grab a copy of the book here: https://amzn.to/33bWaxV   This episode is supported by Stewart Leadership. Learn more here: https://lnkd.in/egT2e-aK

Let’s talk about creating better cultures at work. Mark joins me to discuss his latest book on the topic. Join us and grab the book here: https://amzn.to/3EtCpzo

Sabrina Horn , author of "Make It, Don't Fake It: Leading with Authenticity for Real Business Success" joins me to discuss the topic.  Check out Sabrina's book here: https://amzn.to/3DhlXRY

Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book. We discuss: What is positioning for advantage? Why it matters What's a superior brand? How to move forward positioning for your advantage And more... Join us. Check out her book here: https://amzn.to/3BiKSn8

Samar Owais joins me on this episode to talk about good copy in email. Join us. We discuss: Customer journeys The different types of emails  Writing for people How to handle replies And more... Connect with her here: https://samarowais.com/ Read more on email writing best practices here: https://www.christophtrappe.com/9-tips-for-better-email-marketing-writing/

Copywriting certainly has evolved! That doesn't mean some people out there have some outdated expectations. But what are the misperceptions, how do they hinder content performance and how to we create copy that makes an impact?   Jacob McMillen , content strategist and copywriter, joins me to discuss the topic on this episode.  Join us. Connect with Jacob here: https://jacobmcmillen.com/...

Stewart Reynolds of brittlestar.com joins me to discuss the topic. Join us.  

Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss:  why there are "stories" and Stories  how to uncover your story  what's storycrafting   ...and more.   Grab a copy of his book here: https://amzn.to/344AbJX   This episode is sponsored by WordWrite and produced by Trappe Digital LLC.

Will Russell of Russell Marketing joins me to discuss the topic. Join us.  We cover: How to come up with ideas. How to bring the smallest version of them to market to test. How to get customer feedback. And more... Connect with Russell's company here: http://russellmarketing.co

Apple rolled out cinematic mode on the iPhone 13 and, of course, I wanted to see what impact it can have for us content creators. Listen to this episode and read the related article here: https://www.christophtrappe.com/should-content-creators-even-bother-with-cinematic-mode-on-iphone-13/

To answer customer questions is an important strategy to build that relationship with our customers and even potential customers. But where do we answer customer questions? In this episode, I discuss how we can build relationships by answering questions: one-on-one on other channels, for other customers who might have the same question as part of an integrated approach You can also read the articl...

LinkedIn ads expert Anthony Blatner joins me to discuss the topic. We cover:  When to use LinkedIn ads Who should use LinkedIn ads How targeting works for LinkedIn ads And more .... Join us. Connect with Anthony's company here: https://speedworksocial.com/

Loyalty programs can be highly beneficial to companies  and  consumers, which make them a great strategy in my book. Everyone wins or can win. Probably most known are airline loyalty programs, which have offered free flights and later other things in return for repeat business. The coffee punch cards are another example. Get a free coffee after buying 10. But can every company run a loya...

Former Iowa Hawkeye teammate Brion Hurley joins me on the show to talk about creating Hawkeye Recap. The website highlights historical content of Iowa football and basketball. Check out the site here: https://lnkd.in/eGY58pWk

Stacyann Russell joins me on this live recording of the Business Storytelling Podcast to discuss how ideation can work better. Join us. We discuss all kinds of topics around ideating better. Read more about being creative in this article: https://authenticstorytelling.net/creativity/ Learn more about Stacyann here: https://lnkd.in/efPVqxvJ

How to measure content performance is certainly an ongoing discussion. Yes, we want it to help us drive leads and we want it to help us drive conversions. But at the end of the day if nobody looks at our content it can’t reach any goals - no matter what they are. We want content to perform and we need it to perform. Because if it doesn’t why are we even creating it? So how should we measure that p...

When should we use acronyms in our content? Seems like a simple question that isn't asked often. I see it all the time, unfortunately: Articles full of alphabet soup. Every chance the writer gets, they'll use acronyms. Nonstop. All the time. Now, I don't want to overstate things here. There's a place to use acronyms when they are globally understood and sometimes we don't even know they are acrony...

We certainly have enough data. Why not use it to tell better stories?   Amanda Milligan returns to the show to discuss her new role at Stacker , a company that transforms data into stories. Connect with Stacker here: https://stacker.com/about-us Amanda here: https://www.linkedin.com/in/amandamilligan/

Jesson Bradshaw, CEO of Energy Ogre, joins me on this episode to discuss the topic.  We discuss:  What energy innovations are on the horizon  How do the stories of those innovations get shaped  And more...  Join us and check out Jesson's company here: energyogre.com   This episode is produced by Trappe Digital LLC and supported by Energy Ogre.