The Business Storytelling Podcast

Jason Davis and Mitch Gregory of NerdBrandAgency.com  join Christoph on this live recording of the Business Storytelling Show to discuss the topic. Join us. Let's build some strong and useful brands! Skip the intro - 00:37

Victoria Lee, of 100 Pound Social joins me on this episode to discuss the topic. Join us.  Connect with her company here: https://lnkd.in/ewyQxNZk

Author Drew Neisser joins me to discuss his new book - “Renegade Marketing.”   We discuss: Why brands need to be distinctly different. The importance of experimentation. What to do about employee advocacy. And more... Join us and grab his book here:   https://amzn.to/3mivlhH

Author Tamsen Webster joins me on the show to discuss the topic and her latest book “ Find Your Red Thread: Make Your Big Ideas Irresistible.” Join us and grab a copy of her book here: https://amzn.to/3l0poGQ

Matthew Seltzer wrote the book on the topic and joins me on this episode to share how you can ask better questions to do better marketing.   We discuss: Why teams struggle to ask good questions. How teammembers can learn to ask better questions. What questions should be asked? And more... Join us and grab a copy of his book here: https://amzn.to/3oe5Ro9

The latest topic in cryptocurrency are creator coins.  What are they and what do content creators need to know about them.   Kerry O'Shea Gorgone and Chris Brogan  join me to give us the scoop.

Twitter Spaces are audio rooms on Twitter. Think Clubhouse but on Twitter.  Expert Samantha Postman joins me on this episode to discuss the topic. Join us.  Connect with her here: https://lnkd.in/eaP4P_YW

Sarah Santacroce joins me on this episode to talk about her journey to her new brand and creating marketing that relates to people. Join us.   Connect with her here: https://lnkd.in/ej73xc3q Grab her book on the topic here: https://amzn.to/39Uzmms

Erik Remmel of the Helium Radio Network joins me on this live recording of The Business Storytelling Podcast to discuss the topic.  Join us.  We discussed: What's the role of internet radio networks? How do they work? Who should broadcast on them? And much more... Check out the network and this show on it here: https://lnkd.in/egJe2wZ4

Leslie joins me on this live recording of the Business Storytelling Show to discuss "Swagger: Unleash Everything you are and become everything you want."   We discuss: What is the new definition of swagger? Why finding and being yourself matters. What are the key blockers to swagger? And more... Join us and grab a copy of her book here: https://amzn.to/3AGRwUL

Jeanette Okwu joins me on this live recording of the Business Storytelling Show to discuss the topic. We discuss: Why brands need to have an influencer strategy How to work with creators How hard is being a creator anyway? How about paying creators? And more... Join us. Connect with Jeannette here: https://www.beyondinfluence.one/

Brent Dykes, author of "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals" joins me to discuss how to tell effective stories with data.   Join us and grab his book here: https://amzn.to/3kKJtk3

Headliner is an online software tool that allows the creation of audiograms in no time. Let me show you how it works. Make sure to watch the video version on Spotify or the YouTube version here for the visuals: https://youtu.be/xSt9u4VGP0k?t=28 To check out Headliner: headliner.app

Syya Yasotornrat  joins Christoph Trappe on this live recording of the Business Storytelling Show to share how to choose topics for your episodes and make them interesting.  Join us. Connect with her here: https://www.innovationmediaenterprises.com/

Anne Janzer returns to the show to discuss her latest book on the topic. Join us and grab a copy here: https://amzn.to/3hxzOLB

Geertrui Mieke De Ketelaere joins me to discuss the topic. Join us and check out her book here: https://amzn.to/2UaxWQK  Read more about AI and the customer experience on my blog here: https://authenticstorytelling.net/how-to-make-your-customer-experience-more-human-using-ai/

Dan Jourdan joins me to discuss the topic on today’s show. Check out Dan’s book “Sales Proverbs” here: https://lnkd.in/eTujkmK7

Carmen Hill joins me to discuss the importance of AP Style in your content. Join us.   Connect with Carmen here: https://chillcontent.com/  Grab the latest AP Stylebook here: https://amzn.to/3t60zLR

I've been using my new iPhone 13 since it first came out and have some things to share. Let's discuss the following topics of interest to content creators: The camera Battery life Voice strategies And more... Join me and check out the iPhone 13 here on Amazon: https://amzn.to/3ATDv5v (Affiliate link).

In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketers' thoughts. For B2B marketers, where the sales cycle is long, with more than one decision-maker and multiple potential touchpoints, there are additional layers of complexity.   So, what's the best way for marketers to overcome barriers and then create a customer-centric experience...

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.    Join us and check out her boo...

Jon is the CMO at Demandbase  and joins me on this livestream  to discuss the topic. Join us. We cover: The role of tech in account-based marketing What does a successful ABM campaign look like? How to plan the content for ABM campaigns? How to measure the success of your campaigns Top tip for winning with ABM?

Sunil Godse returns to the livestream and podcast to discuss the topic with me.  Join us.  Find his books here: https://lnkd.in/dJhEgeH

One thing is clear to me: Clear brand stories are better than those wishy-washy, buzzword-filled ones. But how do we create clearer stories and how do those help with the bottom line?  Aleya Harris of Flourish Marketing joins me on this live recording of the Business Storytelling Show to discuss the topic. Connect with Aleya here: https://www.flourishmarketing.co/ Related content for you: How To M...

Dn Joseph Ferrari, author of "Still Procrastinating: The No Regrets Guide to Getting It Done" joins me on this episode to discuss the topic.  Join us and grab a copy of his book here: https://amzn.to/3yOFbwH