Trappe Digital LLC
The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included:Joe PulizziMichael Brenner Kristina Podnar Scott BrinkerSeth GodinBarry Schwartz... and more. Produced by Trappe Digital LLC.Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Author
Trappe Digital LLC
Category
Podcast website
Latest episode
Feb 24, 2025
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Episodes
412: Why technical SEO matters 04.10.2021 28:34
Stephanie Long of Stephanie Marie Marketing joins me to discuss why the technical aspect of search engine optimization also is important to the regular content creator. Connect with her here: https://stephaniemariemarketing.com/ Read this article on how to measure SEO: https://authenticstorytelling.net/measure-seo/
411: Author chat: Trustworthy: How the Smartest Brands Beat Cynicism 02.10.2021 28:50
Margot Bloomstein joins me to discuss the topic. Join us. Check out her book here: https://amzn.to/3xKM0hA
410: Author chat: How should marketers use AI? 30.09.2021 27:01
Jim Lecinski joins me on this live recording to discuss the topic, which is covered in his book “The AI Marketing Canvas.” Join us. Check out the book here: https://amzn.to/3AsfkLy
409: Author chat: The art of caring leadership 28.09.2021 27:05
Heather R. Younger joins me to discuss the topic. Join us. Check out her book here: https://amzn.to/3xIfa0x Learn more about her company - Employee Fanatix - here: https://employeefanatix.com/
408: How much effort do you put into conclusions for your blog posts? 26.09.2021 27:26
Conclusions to articles definitely matter but how much time do people spend on them? How much effort is put into them? Alexandra Cote joins me on this episode to discuss the topic and offer some tips on how you can write better conclusions. Connect with Alexandra here: https://www.linkedin.com/in/cotealexandra/
407: Author chat: Exit Rich - planning your business sale from the start 24.09.2021 28:21
Michelle Seiler Tucker joins me on this show to discuss the topic. Grab her book "Exit Rich" here: https://amzn.to/3u2vLMp This episode is produced in partnership with Seiler Tucker. https://seilertucker.com/
406: Why businesses should consider a branded magazine 22.09.2021 28:15
Luke Acree, of remindermedia.com, joins me to discuss the topic. Read an article on the topic here: https://authenticstorytelling.net/print-magazine-for-brand-marketing/
405: Shep Hyken's new book: "I'll be back." 21.09.2021 27:29
Shep's new book is out today and he joined me on this episode to talk about the difference between repeat and loyal customers. Mind blown! Listen in. Grab the book here: https://amzn.to/3m1k6vB
404: Every space has a story - a chat with Martha Weidmann 14.09.2021 27:05
Martha Weidmann is CEO and co-founder of NINE dot ARTS and joins me on this episode to discuss how art and immersive experiences can be used as a visual storytelling tool for all brands and people. Join us. Connect with her company here: https://ninedotarts.com/
403: Is Racket.com the next big audio social network? 08.09.2021 28:30
I've been recording some Rackets - 9-minute audio clips - on the network myself. It's kind of like a mini podcast and others can respond with voice messages. Let's find out what this new network is all about. I'm joined by Matthew Guay, founding editor at Racket. Join us. Connect with me on Racket here: http://racket.com/ctrappe
402: Why you must understand AI to further your career 05.09.2021 28:17
Mike Kaput, CCO of the Marketing Artificial Intelligence Conference, joins me give us the answer and shares much more about AI. Register for this year's MAICON: https://lnkd.in/eBE3FMPY
401: Understand how people use voice to inform your brand strategy 01.09.2021 29:10
Scot Westwater and Susan Westwater return to the show to discuss their latest report on voice strategy. Join us and read the report here: https://lnkd.in/d_TUius
400: What's the best advise you've ever received? 29.08.2021 37:41
Some of our previous guests share the best and worse advise they've previously received. Join us to learn together.
399: What has changed in the social media job market? 27.08.2021 27:26
Jennifer Radke's team has commissioned another study on the topic. She returns to the show to give us the scoop. You can review the entire report here: https://lnkd.in/dNVHi6Ey
398: Author chat: Christina Del Villar‘s “Sway” can help marketers get stuff done! 25.08.2021 28:22
Christina Del Villar‘s new book is available for pre-order and covers: “Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and de...
397: Using the halo effect to build your brand 23.08.2021 27:27
Erin Blaskie shares how brands - including new and emerging ones - can partner with established influencers and brands to help them and also their own brand. Let's just say they take you under their wings - I mean, their halo. Join us for this insightful discussion. Connect with Erin here: https://www.erinblaskie.com/
396: Can your business offer a subscription service? Chances are it can... 19.08.2021 27:14
Chris George joins me on this episode to get us the answer to this question. I was surprised to find out what types of businesses can offer subscriptions. Way more than I expected! Chris is a co-founder and chairman of the Subscription Trade Association. We discussed: The history and future of the subscription industry How businesses can use subscriptions Giving back And more… Fi...
395: How do you actually amplify B2B content? 14.08.2021 28:20
James Tennant of Converge joins me on this live recording of the Business Storytelling Show to discuss content amplification in B2B specifically. Join us. Check out James' company here: https://lnkd.in/ec_478t
394: The Ultimate Guide to B2B Sales Team Success 07.08.2021 56:17
Set your team up for success with our guide to overcome obstacles common to all sales teams and consistently grow revenue. Join our expert panel as they discuss: Overcoming challenges that sales team face The best ways to grow revenue The sales and marketing alignment Top tips for sales team success Presented by Web Insights .
393: The importance of ongoing practice to evolve your marketing storytelling 31.07.2021 27:57
Anne Janzer joins me on this episode of the Business Storytelling Show to discuss the topic. Join us and check out her latest book here: https://amzn.to/366iSWx
392: How to actually change the status quo 24.07.2021 28:05
Status-quo breaker Allyson Strowbridge joins me on this livestream to discuss the topic. When has the status quo held you back? Join us. Check out her company at this link: https://lnkd.in/eQuPsFu
391: Teenage waste brand - How brands grow up 17.07.2021 25:34
Author Evelyn Starr joins me on this livestream to talk about how brands must develop. Join us. Grab her book on the topic here: https://amzn.to/3vmoc2t
390: The Velocity Mindset with Ron Karr 15.07.2021 33:09
Ron joins Christoph on this live recording of the Business Storytelling Podcast to discuss his book "The Velocity Mindset." "Everyone knows what qualities define a good leader, but how many of us know what steps to take to become that great leader?" Check out his book here: https://amzn.to/3v5TOd6 And join us for the conversation.
389: How to use the space and gear you have to look the best 13.07.2021 28:21
Host and Producer Junaid Ahmed joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us. Connect with Junaid: https://www.linkedin.com/in/superjunaid/ For previous episodes: https://lnkd.in/eiUSn7h
388: How brands can create virtual reality content 11.07.2021 18:37
Creating virtual reality videos is easier than ever. In this episode I talk about how to make the most of the existing technology. All products can be found here: https://amzn.to/3upQMiK
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