The Business Storytelling Podcast

Think of Podchaser.com as a social network for podcasts. It's one of the 16 channels my Business Storytelling Show syndicates to. Let me show you how to set up your creator profile. Follow me here: https://lnkd.in/eUvbMVD Watch the video version here: https://www.linkedin.com/video/live/urn:li:activity:6810529635332366336/

Deirdre's book on the topic is now out and we are here to discuss the topic and its implication on marketers.  Join us.   Grab a copy of her book here: https://amzn.to/3zkLLeU

Jim Fuhs and Chris Stone of Dealcasters join me on this live recording of the Business Storytelling Podcast to discuss Merch. Amazon.com and how you can make it part of your strategy.    Find products mentioned here: https://lnkd.in/eGaw6hk

Sarah Marske of Saramar Group joins me on this live recording of the Business Storytelling Podcast to discuss multicultural marketing.    You can connect with her here: http://saramargroup.com   More podcast episodes: Diversity in marketing (a chat with Michelle Ngome) How to stay relevant in a fast-changing world   What's connected content? A chat with Carrie Hane How to harne...

Eli Schwartz , author of “Product-led SEO” joins me on this episode to talk about what product-led SEO is and when you should use it. Join us.   Grab a copy of his book here: https://amzn.to/3p4TpFz

Strong opinions on this one... Mike Wolber, CRO at Rent Dynamics, joins Christoph on this live recording of the Business Storytelling Show to discuss whether or not you really need to be gating content to drive results?  Read even more thoughts here: https://www.christophtrappe.com/whats-the-score-gated-vs-ungated-content/

Livestreaming expert Ross Brand joins Christoph on this live recording of the Business Storytelling Podcast to discuss how you can rock livestreaming as well.  Check out the Livestream Universe here: https://lnkd.in/eUG-ms3  Grab a copy of Christoph's "Going Live" book here: https://lnkd.in/ecgwAyx

Due to the increasing need to become customer-centric, account-based marketing (ABM) has become a priority for businesses.  But, how can B2B professionals effectively implement an ABM strategy that works for them, and yield the very best results?   Join our expert panel as they discuss:   The power of segmentation and personalization for ABM Sales and marketing alignment Customer ob...

Productivity expert Angela Proffitt joins Christoph Trappe on this live recording of the Business Storytelling Podcast to tell him (and you) how to be even more productive with content.   Connect with her here: https://lnkd.in/er4BVZX    Grab Christoph's "Going Live" book here: https://amzn.to/3ufSkMt

I'm joined by the American Influencer Council on this live recording of the Business Storytelling Show.   My guests for this 27-minute chat are:  Founder Qianna Smith Bruneteau Board Chairman Patrick Janelle Board VP Aliza Licht Join us and feel free to ask your questions in the comments.  Learn more about the organization here: https://lnkd.in/ehpi75p

Content Marketer Tamara Sykes joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how your content can be better through specificity and how to get it there.   Connect with her here: https://lnkd.in/eeaM2sE   More content tips: https://lnkd.in/bDTft_d

I walk you through my process here and chat with Nick Walker of Switcher. This was originally live streamed on Amazon.  The show is supported by SwitcherStudio.com . Use TRAPPE1 for your first month off. Watch the video version of our chat here: https://youtu.be/JCXDhLG6KaQ

Martin Boyle of Web Insights joins me on this live recording of the Business Storytelling Podcast to discuss account-based marketing strategies that work. Join us.   This is part 1 of a two-part session. Get a reminder for part 2 here: https://lnkd.in/ePNeBZZ  This content is supported and sponsored by Web Insights.

Author Andy Strote joins Christoph Trappe on this episode to discuss his book "How to Start a Successful Creative Agency: Essential Business Guide for Graphic Designers, Copywriters, Filmmakers, Photographers, and Programmers" We discuss: Finances How to track your time How to bill How to start How to hire And more... Join us and check out Andy's book here: https://amzn.to/2SXiNBh Catch livestream...

I recently hooked up a Wi-Fi extender near my office/podcast studio and it's helping with connectivity. Check out the extender that I use here: https://amzn.to/3bo5jF3   Hear my thoughts on the episode.  This episode is supported by Loom.

Narrative Science creates stories from data and I’m chatting with their vice president of marketing, Cassidy Shield, on this live recording of the Business Storytelling Podcast to find out more. Previous related thoughts from my blog: https://lnkd.in/esSNuEG Connect with Narrative Science here: http://narrativescience.com 

Tracy joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about steps to grow your audience.   Connect with Tracy: https://www.tracyrepchuk.com/ More podcast episodes: ChristophTrappe.com/podcast

Joe Pulizzi joins me on this live recording of the Business Storytelling Podcast to discuss the second edition of "Content Inc."  The first edition was a game changer! Tilt your content to find your niche. Join us to learn more.   Watch the video version on Amazon and get his book here: https://amzn.to/3bEzWWW

I've been livestreaming my podcast to YouTube and other channels. So, I wanted to dig deeper into YouTube. Liron Segev  joins Christoph Trappe on today's show.   Connect with Liron here: https://lironsegev.com/  Grab Christoph's latest book: https://lnkd.in/ecgwAyx

Voice Over Expert Jodi Krangle joins Christoph Trappe on this episode of the Business Storytelling Podcast to talk about using audio branding to more deeply reach your target audience.   What is it and why is it important?  We discuss: An introduction to branding with audio How to differentiate yourself from the competition And more... Connect with her here: https://lnkd.in/eqM4Zxw  Read more on a...

Getting enough rest is essential for content strategists and marketers. Join Julian Hayes II and Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get enough rest.    To listen to Julian's podcast: https://amzn.to/3tsSErj Subscribe to the Business Storytelling Podcast: https://amzn.to/3mUGTaK

Dr. Paul Schempp joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his book on the topic of becoming an expert. Grab his book here: https://amzn.to/3tpBR8t  More podcast episodes: https://lnkd.in/eiUSn7h

I’ve seen some unbelievable examples of machines writing content that is actually engaging.  Let’s review how you can use machine learning in your content creation.   Related read: https://lnkd.in/esSNuEG

Designer, educator and author Regine Gilbert joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss inclusive design in a digital world.  Connect with her here: https://reginegilbert.com/   Grab her book on the topic: https://amzn.to/3fUNroj   More podcast episodes: https://lnkd.in/eiUSn7h Grab Christoph's "Going Live" book: https://lnkd.in/eWq...

Remote Live TV Producer Bridgetti Lim Banda joins Christoph Trappe on this live recording of the Business Storytelling Podcast.   Connect with her on Twitter: https://lnkd.in/e3_iK7e