Trappe Digital LLC

The Business Storytelling Podcast

Business EN ↓ 787 episodes

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included:Joe PulizziMichael Brenner Kristina Podnar Scott BrinkerSeth GodinBarry Schwartz... and more. Produced by Trappe Digital LLC.Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Author

Trappe Digital LLC

Category

Business

Podcast website

christophtrappe.com

Latest episode

Feb 24, 2025

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Episodes

362: Instagram strategies for business - with Corey Walker (updated book edition) 08.05.2021

Corey, author of Instagram for Business for Dummies, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the latest strategies worth considering. Grab her book here: https://amzn.to/3qSmOD5 More podcast episodes: https://lnkd.in/e89PDdc

361: How to use cartoons in your livestreaming - a chat with Dave MacDonald 05.05.2021

Dave of crafted1k.com joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic.   Check out Christoph's latest book: https://lnkd.in/ecgwAyx

360: The importance of zooming out in your content and design strategy - feat. Noz Urbina 29.04.2021

Noz Urbina has been working with designers and content creators tackling the challenges of multi- and omnichannel for the last 20 years.   What he's seen is a trend of counter-productive trends, like trying to create pixel-perfect mock-ups in a digital space (which gave way to responsive design) or trying to run separate mobile content strategies, sites, and CMSs (which gave way to sanity).  But w...

359: Writing is hard – let’s talk about that ✍️ 28.04.2021

The State of Writing 2021 report is out and Sarah Mitchell is here to talk with me about moving content out of the meh zone.   Check out the report here: https://lnkd.in/egzaCgC

358: How to turn content into cash 22.04.2021

Karyn Quick joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about monetization of content.  Connect with Karyn here: https://www.linkedin.com/in/kquick1/  Find more podcast episodes: https://lnkd.in/eiUSn7h

357: How to deliver successful personalized B2B buyer journeys at scale 16.04.2021

Understanding the B2B buyer's journey is vital to ensuring your organization's success. You’ll achieve this by mapping your customer’s needs and delivering results to move them from one stage of the buyer journey to the next… but how can you do this effectively at scale? Join our panel of expert speakers: Lilah Waite Chris Ashley-Manns Chris Wickson Sean Pende r They discuss the key factors to ens...

356: How to pick a video backdrop for your livestream 12.04.2021

My video backdrop usually just is my office. On Zoom it's a virtual background.  Let's look at the options on how video backdrops can improve your streams.   Find all products mentioned here: https://lnkd.in/eRq72Qb   Read the related article here: https://lnkd.in/eKZs2T8

355: I think this buyer journey has gone off track 09.04.2021

Join me  to discuss the B2B buyer journey and some common pitfalls.  Can't make this show, join us here for the next one with more experts: https://lnkd.in/esf7TW3   The next show will include:  Lilah Waite - Group CMO Web Insights Chris Ashley-Mann - CMO Webeo  Chris Wickson - General Manager, EMEA Marketing - Integrate  Sean Pender, Head of Acquisition Marketing UKI...

354: Don't bother listening to this if you aren't customer-centric 08.04.2021

Ryan Barry, of Zappi, and Jennifer Vogel, of Voxpopme, joined Christoph Trappe on this live recording of the Business Storytelling Podcast to share all the details around the Virtual Insight Summit. The livestream's title was: No slide zone: A conference without decks for insights professionals! What? 

353: Why project management matters in any good content program 04.04.2021

Bernardo Tirado, PMP , industrial psychologist and ICF certified coach, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic of good project management. Find his book on the topic here: https://amzn.to/383wYJJ

352: Developing a solid brand voice - a chat with Tara Hunt 02.04.2021

Tara of trulyinc.com joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Order Tara's brand personal cards: https://amzn.to/2NNgQFu Order Christoph’s new book on how to livestream your podcast now: https://amzn.to/3agXU9i

351: Study: The Future Of Content Is Emoji Content To Drive Relevance 01.04.2021

Written language is now dead. You know email was declared dead a couple of years ago. Then it was some social media. The internet was declared dead soon after it started, too. Well, the time has come for regularly written language – like in blog posts, news releases and other such content assets that rely on properly-strung-together sentences. The art and science of written storytelling is now dea...

350: How to write funny - a chat with The Onion's founding editor 29.03.2021

Scott Dikkers joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about writing funny and his latest book - How to write funny characters.   Grab the book here: https://amzn.to/3dLHEAe

349: Growing your membership site - Presented by The Membership Mastery 23.03.2021

Ryan Carruthers of https://www.themembershipmastery.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about how to grow membership sites.  This episode is sponsored by The Membership Mastery.

348: Should I invite prospects on my podcast? Sponsored by Lead Forensics 19.03.2021

Join me on this livestream of the Business Storytelling Podcast to hear my thoughts on inviting prospects as guests onto your podcast. This episode is sponsored by Lead Forensics which is currently giving away sales books you don’t want  miss. Claim your offer here: https://lnkd.in/dK-ntim

347: Social media in government - a chat with Rob Sand 19.03.2021

Rob Sand, State of Iowa Auditor, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how he engages with the community on Twitter. Follow him here: https://twitter.com/RobSandIA  Pre-order Christoph's new "Going Live" book now: https://amzn.to/3agXU9i Find more podcast episodes: authenticstorystelling.net/podcast 

346: How to make sales easier with video 18.03.2021

Marcus Sheridan , aka The Sales Lion, joins Christoph on this live recording of the Business Storytelling Podcast to discuss the concept of the visual sale.   Find Marcus' book on the topic here: https://amzn.to/3oq7N9H Connect with Christoph on Twitter: http://twitter.com/ctrappe

345: Why you need an office treadmill 17.03.2021

This is the audio replay of an Amazon Live about why I love office treadmills to be more productive. You can watch the video version here: https://www.amazon.com/live/broadcast/697ceb1b-d9f2-422a-9bc0-a78965b546d4?ref=social&tag=theauthstor09-20&linkCode=ilv

344: How to use better PowerPoints - a chat with Fiona Walsh 12.03.2021

Fiona, a PowerPoint expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss better PowerPoints in your business storytelling.   Connect with her here: https://lnkd.in/eXa2Fwu   Even more on better PowerPoints: https://authenticstorytelling.net/better-powerpoints/

343: Why not analyze creative BEFORE spending campaign money? 09.03.2021

Vance Reavie, of https://junction.ai/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast. We talk about how artificial intelligence can make our campaigns better. Check out Christoph's new book on how to livestream your podcast: https://lnkd.in/ecgwAyx

342: What's a digital legacy plan and why do you need one? 02.03.2021

Vicki McLeod and Angela Crocker, MEd - authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic.  Grab their book here: https://amzn.to/3750f66   Order Christoph’s new book here: https://amzn.to/3agXU9i   Find more podcast episodes: https://amzn.to/3agXU9i

341: WMT Radio replay - How brands can use the power of livestreaming 23.02.2021

Christoph chats with Doug Wagner on the WMT morning show to discuss how brands can maximize marketing campaigns through livestreaming. Check Christoph‘s book at authenticstorytelling.net/going-live

340: How to give better media interviews - a chat with Brad Phillips 22.02.2021

Brad joins Christoph Trappe on this live recording of the Business Storytelling Podcast.  Buy Brad's book "The Media Training Bible" here: https://amzn.to/36UwzIY   Pre-order Christoph’s new book now: https://amzn.to/3agXU9i

339: The state of email marketing in 2021 - a chat with Ernie Smith 21.02.2021

What email trends are worth watching and - more importantly - worth implementing this year?  Ernie joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find a related article from Ernie: https://lnkd.in/eg4iuQR Connect with him on LinkedIn: https://lnkd.in/e-SPJJS   Order Christoph’s new book now: https://amzn.to/3agXU9i

🇩🇪338: Organischer Content und live Podcasts 🇩🇪 19.02.2021

Dieser Vortrag wurde in einer deutschen Kontengruppe gegeben von Christoph Trappe. Christoph ist Autor und Contentexperte der in Amerika wohnt aber in Deutschland aufgewachsen ist. Sein neues Buch kann man hier bestellen. http://authenticstorytelling.net/going-live

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