The Business Storytelling Podcast

As we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on finding new ways to build loyalty, drive success, and grow new business.   Join our panel of experts as they discuss challenges faced by marketing teams and leaders across the globe.  From resource allocation to technology adoption; they'll...

Christoph discusses this topic on today's live recording of the Business Storytelling Podcast.    Join us to hear from experts on the topic for even more on this webinar: https://lnkd.in/eqG3hZt   Tomorrow's panelists:  Darrell Alfonso , AWS  Amy Kelly , UserTesting Mark Baker, Oracle   Christa Elizabeth Norton , Capita

Garrett Sussman, Head Of Marketing at Traject, joins Christoph on this live recording of the Business Storytelling Podcast to discuss: What do we mean by "the process?" How to trust in the process?   And related topics.    Check out Garrett's company: https://bytraject.com/   Find more podcast episodes: authenticstorystelling.net/podcast   For the video version of thi...

Author Dawn Dugle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get media coverage, why it matters and more. Check out her books here: https://amzn.to/3ppKZYI Dawn's website: https://dawndugle.com/ Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: authenticstorystelling.net/podcast 

What's actually procrastination, what's part of the content process and where do we draw the boundaries? Join me on this live recording of the Business Storytelling Podcast to discuss. Watch the video version here: https://www.amazon.com/live/broadcast/2b62cd70-8245-4ba8-b6cc-db8781a43ec3

Matthew Woodget of https://www.gonarrative.com / joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find Matthew's book on the topic here: https://amzn.to/3qK49sM   Christoph's content performance book: https://amzn.to/38ezVrb

The Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field.  Hosts Greg Finn and Jessica Budde join Christoph Trappe on this live recording of the Business Storytelling Podcast to share how the show started, why it continues and how they've grown it.   Check out the show here: https://lnkd.in/dJ6XsgR    More Business Storytelling Podc...

At Pubcon Local 2021, I talked about how local businesses can drive results with content marketing and to get better SEO. Here is a recording of that talk. The slides can be found here: https://www.slideshare.net/ctrappe/content-marketing-for-local-seo Want me to speak at your conference? Contact me here: https://authenticstorytelling.net/hire-speak-authentic-storytelling/

Marc joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book "The surprising gift of doubt." Get the book here: https://amzn.to/3qywZMr Read Christoph's content blog: http://authenticstorytelling.net

Henry joins Christoph on this live recording of the Business Storytelling Podcast to discuss content mapping.  Get his book here: https://amzn.to/375cHmB Christoph's content blog: authenticstorytelling.net

Content strategist Kris Hughes joins Christoph Trappe for this last live recording of the year of the Business Storytelling Podcast to discuss the topic.  What are some challenges business face?  How to overcome them?  How to be more successful with your content  And more...  Connect with Kris here: http://krishughes.com   Find more podcast episodes: https://lnkd.in/e...

Travis Osterhaus of https://repod.io/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the podcast industry and what brands should know to get the most out of their podcast strategy.  Connect with Travis on Twitter: https://twitter.com/travisosterhaus   Find more podcast episodes: authenticstorystelling.net/podcast    Christoph's new Going...

David Yarde of Minimum Lovable Brands joins Christoph Trappe on this episode of the Business Storytelling Podcast.   Let's find out how to make your brand more lovable.   Connect with David on LinkedIn: https://lnkd.in/e6cwE8s  And on Twitter: https://twitter.com/dsmy   His website: davidyarde.com 

In this episode, Christoph shares how he has consistently improved his lighting and what setups he has used. Find the products and the video version here: https://amazon.com/live/broadcast/1c89a97e-cee0-4a3d-91e8-033fa4308833?ref=social&tag=theauthstor09-20&linkCode=ilv

Carla joins Christoph on this live recording of the Business Storytelling Podcast to discuss how to re:think Innovation and come up with great ideas.   Find her book on the topic here: https://amzn.to/3oIbrwm   Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: https://lnkd.in/ePb7wUi

Ron, of https://www.onehourprofessor.com/, joins Christoph on this live recording of the Business Storytelling Podcast.  We discussed: Why testing is important How to test assumptions Multi-variant and A/B testing And more.... Read a related article from Ron here: https://www.orbitmedia.com/blog/multivariate-ab-testing/ More podcast episodes: http://authenticstorytelling.net/podcast Christoph's bl...

Global Marketing Expert Pam Didner joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk AI and marketing strategies in 2021.  Find her book here: https://amzn.to/34i8wlU   Her website: https://pamdidner.com/   Christoph’s new “Going Live“ book:   https://authenticstorytelling.net/going-live-book/ Find more podcast episodes: https://lnkd.in/...

With all travel off Christoph gave a virtual keynote in Singapore in 2020. Thanks COVID. He discusses how content marketers need to think about audio content and how to create it quickly. We also discussed the impact of voice on our content strategies. To book him to speak at your event contact him here: https://authenticstorytelling.net/hire-speak-authentic-storytelling/

Chuck joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic of his latest book "Re-humanizing the workplace."  Get a copy here: https://amzn.to/3nkQcPM    Christoph's content performance book: https://amzn.to/38ezVrb   Christoph's blog: http://authenticstorytelling.net

Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast.   His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs    Follow him on Twitter: https://twitter.com/PPCKirk    Christoph's content performance book: https://authenticstorytelling.net/content-performance...

Stephanie Stahl, GM of the CMI, joins me on today's episode to discuss the latest research. Find the full report here: https://lnkd.in/eWJ7_qS

Clubhouse is an audio-only social network. I blogged about my first impressions here: https://authenticstorytelling.net/clubhouse-app/ You can also find the video version of this episode at that link.  Social Media Expert Mitch Jackson of https://streaming.lawyer/ joins Christoph on this live recording of the Business Storytelling Podcast to share his thoughts on the app and how you can integrate...

Robbie Kellman Baxter joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find her book here: https://amzn.to/2JYwM5n    More podcast episodes: http://authenticstorytelling.net/podcast   

Bob Regnerus, author of the Ultimate Guide to Facebook Advertising, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find his book here: https://amzn.to/358Zo3Y Bob's website: https://lnkd.in/eVfUApp  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marke...

Simon Kemp of https://kepios.com/ and https://datareportal.com/ joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Project.   More marketing tips: http://authenticstorytelling.net  Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/  Need help with your marketing? Grab Christoph’s disc...