The Business Storytelling Podcast

If you livestream on Amazon you know the importance of followers. Amazon gives you more features if you have more followers. But how do you gain followers? In this audio live I am discussing my strategy. Follow me on Amazon here: https://www.amazon.com/shop/christophtrappe

Margie of https://centerboard-marketing.com/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the steps to move beyond a catchy tagline to build an authentic and sustainable brand.    Find her book on the topic here: https://amzn.to/3oOpq3Y Connect with Centerboard Marketing: https://lnkd.in/evk5rJS   This episode is supported by Centerboard Mar...

Barry Schwartz of https://www.seroundtable.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his journey in SEO and what's currently top of mind in SEO strategy. We discuss: Google passage ranking Keyword research The bare minimum of SEO strategy and more... Find more podcast episodes: christophtrappe.com/podcast  Christoph's content performance...

Hamlet Batista, CEO at   https://www.ranksense.com/ , joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Connect with Hamlet on LinkedIn: https://lnkd.in/eWtrXcc    Christoph's content performance book: https://lnkd.in/e3dWVd5    Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctr...

This is my virtual keynote at a content marketing conference in Istanbul in 2020. Due to the coronavirus it was virtual and I shared how companies need to think about structuring teams and creating cultures to improve performance.  The video version can be found here: https://youtu.be/tc-iU8LLCT4  Want me to speak at conference, drop me a note: ctrappe@gmail.com   Find more podcast...

Bestselling author Jo Miller returns to the podcast to discuss the topic of saying no and we discuss her latest book as well.  Get a copy of her book "Woman of Influence" here: https://amzn.to/36k1cYm    Find more podcast episodes: https://lnkd.in/ePb7wUi    Christoph's content performance book: https://lnkd.in/e3dWVd5   Need help with your marketing? Grab Christ...

Saul Colt of https://www.theideaintegration.com/ joins Christoph Trappe on today's live recording of the Business Storytelling Podcast to discuss word of mouth marketing:    What is word of mouth marketing?  How to do word of mouth marketing?   What are brands doing wrong when it comes to word of mouth marketing?   And more...    Christoph's content per...

Author Brian Kent joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book and what he's learned from being a walk-on. Find his book here: https://www.amazon.com/live/broadcast/6880e08e-327c-47e7-8bec-b5405dcf9545

Cristina Saunders, of https://www.cs2marketing.com /, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss marketing operations and her 8-part framework to elevate those teams.    Connect with her on LinkedIn: https://lnkd.in/e_v7_ux    Find more podcast episodes: authenticstorytelling.net/podcast

Kate Bradley Chernis of http://trylately.com, joins Christoph Trappe another time on this live recording of the Business Storytelling Podcast to discuss the topic.    Lately is a software tool that helps you automate your social media content from blog posts – similar to what I share in this article: https://lnkd.in/e8cJ-wq   Find more podcast episodes: https://lnkd.in/eYsZuzr  

Christoph talks about how to pull off a great livestream.   How do you know you are live?  Who pushes the buttons?  Comments Repurposing   Try Restream to create your own livestreams to up to 30 networks at once. https://lnkd.in/eCg2y5C This episode is supported by Restream and produced by Trappe Digital. 

Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it.  Find his book here: https://amzn.to/3ovjSeM   Christoph's blog: https://lnkd.in/bDTft_d  Need help with your marketing: https://lnkd.in/e4xpVPm or ctrap...

Tonya Parker, a PR/Communications pro who has successfully worked on both sides of the news desk, joins Christoph Trappe on this live recording of the Business Storytelling to talk about how to measure PR efforts.   Connect with her on Twitter: https://lnkd.in/eM4ARaX On LinkedIn: https://lnkd.in/eJ8-VvW 

Are you ready when your time to shine has arrived? Let’s talk about how to succeed. Video version: https://amazon.com/live/broadcast/62f66a6f-a409-4dc3-b59f-51630ed6fb9d?ref=social&tag=theauthstor09-20&linkCode=ilv

Author and creative Mat Zucker joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss creativity in marketing and his latest book.   Find his book here: https://amzn.to/36IIAS6   Find more podcast episodes: ChristophTrappe.com/podcast

Find Tim's book here: https://amzn.to/34jws8U or http://primalbrain.com    Tim's site: http://timash.com    Follow Tim on Twitter: https://lnkd.in/eNUJYXk    Christoph's blog: https://lnkd.in/bDTft_d   

In this live recording of the Business Storytelling Podcast, Christoph shares: Ideation (Guest vs. no guest) How to keep topics unique Keyword research How I write titles My description template and philosophy Livestream to multiple channels with Restream: https://restream.io/join/ctrappe Video version of this podcast: https://youtu.be/6ZmygNJzXTw?t=120 Christoph's content performance book: https:...

Christoph joined Doug Wagner live on the radio in Eastern Iowa earlier this week to discuss how you can present better body language on Zoom calls. Check out this related article on the topic: https://christophtrappe.com/body-language/ These are my office products mentioned: Gaming chair: https://amzn.to/2X7QCP1 Standup desk: https://amzn.to/3bbueMH

Barry Schwartz tweeted the news that Google Question Hub is now available in the US.  Read his article here: https://lnkd.in/e2nkXRH This episode is a quick overview, how to sign up, and how to get content ideas from it.  Video version: https://youtu.be/No0hKsYrcdk  Find more podcast episodes: https://lnkd.in/ePb7wUi  Christoph's content performance book: https://lnkd.in/e3dWVd5

Charlene Walters joins Christoph Trappe on this live recording of the Business Storytelling Podcast. Charlene's book "Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve" can be found here: https://amzn.to/2Ua2n5Q Her website: https://ownyourother.com/ Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: h...

On this episode, we hear from some of our guests share tips on how you can make 2021 a success. Guests with tips include: Charlene Walters Mark Asquith Mark Schaefer Andy Crestodina Marc Gawith Jason Falls Sarah Townsend Tim Ash Bob Regnerus Casey Stanton, Scot Westwater and Hamlet Batista. Thanks everyone and here's to a great 2021.

I’m watching the college football playoffs today and have watched every game so far on the sky cam station. Being in the middle of the action is the future of content and I wonder how soon we will be watching football games in virtual reality.

In this episode, Christoph shares the microphones he has used for livestreams and podcast recordings.  You can also find links to all mentioned here: https://www.christophtrappe.com/best-budget-podcast-microphone/ Don't miss these podcast episodes: What's the impact of ChatGPT and AI-content creation? A chat with Evan Kirstel Modern B2B demand gen - a chat with Jon Miller The rise of the mark...

Carrie Hane, author of "Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow" joins Christoph Trappe on this live recording of the Business Storytelling Podcast. Get her book here: https://amzn.to/2VmmJtj Find more podcast episodes: ChristophTrappe.com/podcast  Christoph's content performance book: https://ChristophTrappe.com/content-performance-culture-book/

Susan Ibitz of the Human Behavior Lab joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Susan is a Human Behavior Hacker- some people hack computers she hacks humans. Learn more about her and the Behavior Lab here: https://lnkd.in/exRpZZv   Related article on Christoph’s blog: https://authenticstorytelling.net/body-language/ Find more pod...