The Business Storytelling Podcast

Leo Morejon of proveitmatters.com joins Christoph Trappe to debate this topic. Let's find out why we need better debates. Find more podcast episodes: authenticstorystelling.net/podcast Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://a...

Christoph reviews the new app and discusses whether or not it can help us make better connections online.  The video version of this and an article can be found here: authenticstorytelling.net/clubhouse-app Need help with your audio content strategy, contact Christoph now at ctrappe@gmail.com or 319-389-9853.

Mark Zohar, president and COO at Viafoura, joins Christoph Trappe on this live recording of the Business Storytelling Podcast.  Viafoura helps companies create active, civil and loyal online communities. Check them out here: https://viafoura.com/   Christoph's content performance book: https://lnkd.in/e3dWVd5   Need help with your marketing? Contact Christoph now: https://lnkd.in/e4...

This was live streamed to Amazon on Christmas Eve but the tips can be used for any occasion when you need last-minute gifts. For links to the products visit https://amazon.com/live/broadcast/be008501-93e1-416e-95c0-edbad5b6b1ca?ref=social&tag=theauthstor09-20&linkCode=ilv

Scott Abel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the topic. Connect with Scott on Twitter: https://lnkd.in/epPyN6h Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com More marketin...

Author Stefan Palios joins me to share some of his 50 laws of freelancing and how freelance writers can find their niche and be more successful for their clients.  Find his book here: https://amzn.to/2U1INIR Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Con...

Carlos Gil, author of "The end of marketing: Humanizing your brand in the age of social media and AI" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Get Carlos' book here: https://amzn.to/31PZH1y Connect with Carlos on LinkedIn: https://lnkd.in/etrZK_a Christoph's blog: https://lnkd.in/bDTft_d Christoph's content performance book: https://l...

We've talked about research in content strategy and the importance of creating good content experiences before.  Understanding our audiences can help us do that of course.  Today, Jenn Vogel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  Connect with Jenn on LinkedIn: https://lnkd.in/ec3syP6  Check out Voxpopme: https://site.voxpopme.com/ ...

Elaine Lindsay of Trool Social joined Christoph Trappe on this episode to discuss how digital behaviors, platforms and the whole brand experience needs to be integrated. Find her at https://www.troolsocial.com/ On Twitter: https://twitter.com/troolsocial Articles mentioned on the show: Knowledge panels: https://authenticstorytelling.net/how-i-got-a-google-knowledge-panel/  Keyword collaborati...

Jim Fuhs and Chris Stone join Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss Amazon Live and when your brand should consider doing one.   My previous blog post on the topic: https://lnkd.in/evhxAjn   Connect with Jim: https://lnkd.in/euRbeeD Connect with Chris: https://lnkd.in/ezNbia8   Find more podcast episodes: https://lnkd.in/eYsZuzr Chri...

Gretchen Vaughn founded #TMTweetChat in 2020 to encourage online conversation in the Toastmasters community. Find out how she started it, how she organizes and gets the most out of the chats. Find her on Twitter at Twitter.com/TMTweetChat

Jason Falls, host of the Winfluence podcast, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the ins and outs of influencer marketing.  Jason's podcast: https://jasonfalls.com/influence-marketing-podcast/ Jason on Twitter: http://twitter.com/JasonFalls  Christoph's blog: https://lnkd.in/bDTft_d    More podcast episodes: http://authenticstorytelling....

I just have to say it: A virtual keynote in Istanbul isn’t the same as hopping across the pond, meeting people face-to-face and enjoying the city while keynoting live. But, here we are thanks to COVID. Virtual conferences are now more prevalent and with that I thought I’d share my latest virtual presentation tips. I’ve done webinars and livestreams for a while now, but this year was a record-year...

Mark Asquith, CEO & Co-founder, Rebel Base Media, the UK based podcast company, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss podcasting and SEO. Mark's company: https://rebelbasemedia.io / Related article on podcast SEO: https://lnkd.in/dCFEk25 Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd...

Lee LeFever, author of "Big Enough" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to stay sane in these crazy times while building your business. Find Lee's book here: https://amzn.to/3kCIrDB Don't miss Christoph's content performance culture book: https://amzn.to/3kCVIfa Need help with your marketing? Contact Christoph now. ctrappe@gmail.com

Katie King, MBA, author of "Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  Find her book here: https://amzn.to/35AbtOH  Connect with her on Twitter: https://lnkd.in/eJQwRN3  Christoph's blog: https://lnkd.in/bDTft_d 

Author Carlos Hildago joins Christoph Trappe on this livestreamed recording of the Business Storytelling Podcast to discuss his book "The UnAmerican Dream." "For so many entrepreneurs and professionals, the relentless pursuit of success leaves behind damaged relationships and personal life carnage in their wake. In The UnAmerican Dream, Carlos Hidalgo reveals his thrilling journey to entrepreneuri...

Andi Robinson of https://lnkd.in/dWRzYW2 joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss breaking down silos through the use of a content council. What's a content council Who should be involved What to consider Andi's article on the topic on the Content Marketing Institute blog: https://lnkd.in/dbViCSs Find more podcast episodes: https://lnkd.in/ePb7w...

Joshua McNary is a Cedar Rapids-based marketing technologist joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss mar-tech technologies.  Joshua's company: https://lnkd.in/e66g9hK Previous podcast with Scott Brinker about the marketing technology landscape: https://lnkd.in/evhx78q Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content...

Reed Smith of jarrardinc.com joins Christoph Trappe on this episode of the Business Storytelling Podcast. They discuss: Healthcare marketing during COVID What channels to consider in healthcare marketing Doctors on TikTok Localization and SEO in healthcare Online reputation management And more Related articles: Should my brand share coronavirus content? https://authenticstorytelling.net/coronaviru...

A chat about the landscape of voice devices. I now have Alexa on my PC, Siri on my wrist and Alexa on the TV.  Who should I ask for what and what marketers must consider.  Find the related Amazon Live with product links here: https://www.amazon.com/live/broadcast/0df887df-3b95-4d5b-9293-acfa98b73b51?ref=social&tag=theauthstor09-20&linkCode=ilv

Christopher Penn, Co-Founder & Chief Data Scientist, TrustInsights.ai , joins Christoph Trappe on this episode to discuss how marketers and companies can make better use of their data to make decision. He talks about the metrics that can get you fired and how to keep an eye on them and shares tips on how to be more strategic moving forward.

Livestreamer Marco Novo shares with us how he build a global brand through live video from Portugal. You can connect with him and watch his streams here: https://www.linkedin.com/in/mfcnovo Livestream to multiple channels with Restream: https://restream.io/join/ctrappe

Lilah Waite of Lead Forensics joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   We are discussing:  What are MQLs and SQLs How important is the speed when we follow up with each of these?  Is there such a thing as too fast? What are the best practices for follow up?  Why do so many talk about MQLs vs. SQLs  How do we...

Scott Monty joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss the topic. Find Scott's newsletter here: https://www.timelesstimely.com/ Check his website here: https://www.scottmonty.com/ Find more podcast episodes: authenticstorystelling.net/podcast Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need he...