The Business Storytelling Podcast

Navah Hopkins, director of Paid Media at Hennessey Digital, joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss PPC strategies, including:  How to integrate PPC and content  How to collaborate across teams for better results. How much should you plan on spending  And much more....  Connect with Navah on LinkedIn: https://www.linkedin.com/in/na...

Deirdre Breakenridge, https://lnkd.in/ew4f23p, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how the two disciplines work together for maximum success.  Get her book "Answers for Modern Communicators:" https://amzn.to/3kFOaJB  Follow Deirdre on Twitter: https://lnkd.in/eTyb5rM  Christoph's blog: https://lnkd.in/bDTft_d  Christoph'...

Leslie Wright, founder of https://www.collective-clarity.com/ , joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Connect with her on LinkedIn here: https://lnkd.in/entA54v   Find more podcast episodes: https://lnkd.in/eYsZuzr   Christoph's content performance book: https://lnkd.in/e3dWVd5   Need help with your marketing?...

Shondell Varcianna, CEO and Founder of https://varcimedia.com/, joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Podcast. Topics that we discussing: 1) What is quality content? 2) How do we create it? 3) Where's that line between analysis and creativity? Subscribe to future podcast episodes: https://lnkd.in/eFBsw73

Wendy van Gilst, a Netherland-based podcaster and personal branding expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about building personal brands on LinkedIn. Connect with her on LinkedIn: https://lnkd.in/ercN89j On Twitter: https://lnkd.in/egHxzxM Christoph's content performance book: https://lnkd.in/e3dWVd5 Subscribe to future podcast episodes:...

Michael Kolowich of http://knovio.com, joins me to discuss how virtual conference attendees can get more out of sessions when conferences are virtual.  I spotted this new advantage during the 2020 Content Tech Summit which was using Michael’s platform. Take a listen to see if you love this advantage and feel free to leave a voice message with your thoughts for possible inclusion on a future episod...

Matthew Vernhout of emailkarma.net and netcorecloud.com joins Christoph Trappe on this episode to discuss how we can make email marketing better for all involved. Other content mentioned on the show: Marketoonist cartoon on too many emails https://marketoonist.com/2020/11/lead-nurturing.html Do all marketing emails need to be designed? https://authenticstorytelling.net/email-design-inspiration/ Mo...

Chris Dayley of www.smart-cro.com joins Christoph Trappe on this episode to discuss how to go about A/B testing, how to drive conversions through better web experiences, and more. Find more podcast episodes: christophtrappe.com/podcast

In this episode I discuss the importance of not responding to all these social media posts because you really are just helping that brand spread that message and that can impact your brand. From a marketer’s perspective finding content for people to debate can also help your brand reach more people. Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture...

Gordon Firemark - The Podcast Lawyer  - joins Christoph Trappe on this episode to discuss the legal issues to consider, including:  Releases  Permissions  Fair use  And more  Find Gordon's book on the topic here: https://amzn.to/3pXmGlw   Download Gordon's guest release form here: https://www.gordonfiremark.com/PodcastRelease  

At the end of your business stories, can people repeat anything they heard - word for word? If not, you're out of sight, out of mind. We don't want to out-of-sight, out-of-mind, we want to stay top-of-mind.  Sam Horn shows you how to be meme-able so YOU'RE the one they remember, YOU'RE the one they want to work with.  Get Sam's books here: https://amzn.to/3lQNPnY More podcast episodes: authenticst...

Trent Anderson, of prewrite.com, shares tips on how companies can do better internal communication to keep employees updated and build better culture. Connect with Trent: https://www.linkedin.com/in/growthtrent/ Some of the content mentioned on the show: Why executives should consider private podcasting https://anchor.fm/ctrappe/episodes/225-Why-executives-should-consider-private-podcasting-to-com...

Social media polls on Instagram and LinkedIn are another great way to connect with prospects and nurture leads. Let’s find out how to do that. A related article can be found here: authenticstorytelling.net/social-media-polls

Christoph Trappe joined Doug Wagner on the WMT Radio Morning Show to discuss this topic. This is a replay of the live broadcast from earlier this week. In this crazy COVID year, please stay healthy, sane and balanced.

Bob Burg, author of “The Go-Giver”, joins Christoph Trappe on this episode of the podcast to talk about why giving can help you be more successful in business. It’s a concept that also applies to content marketers and their strategies.  Find Bob’s book here: https://amzn.to/3mmaUia

Amazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certainly look at Amazon star ratings to make decision on their purchases. Like with anything on Amazon, there's a method to how Amazon star ratings are calculated and displayed. Christoph Trappe explains on this episode how ratings are determined on a country-by-country basi...

Kathy, of https://www.keepingithuman.com , joins Christoph Trappe on this episode to talk about the importance of improv and humor in your business storytelling.  Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticsto...

Sarah Willey, a fundraising and marketing professional based in St. Louis, joins Christoph Trappe to discuss how fundraising can work in this increasingly digital world and how organizations can integration new and traditional strategies. Connect with Sarah: https://sarahwilleyllc.com/ Christoph's blog: http://authenticstorytelling.net Other content referenced:  Print magazines as part of you...

This is audio from my talk at Content Marketing World in 2020 on the topic of ranking in voice search and what you need to consider when it comes to anything voice related.  Even more on voice SEO: https://authenticstorytelling.net/voice-seo/ The PowerPoint can be found here: https://www.slideshare.net/ctrappe/how-to-make-sure-your-company-ranks-in-voice-search Find more podcast episodes: htt...

Adam Morgan, a top creative and executive creative director at Adobe, joins Christoph Trappe to discuss the importance of creativity on this live recording of the Business Storytelling Podcast.  Connect with Adam: https://lnkd.in/efdBCST or https://lnkd.in/eVy5iPT or https://adamwmorgan.com/  Christoph's blog: https://lnkd.in/bDTft_d  Christoph's content performance book: https://lnkd.in/e3dWVd5 

Content expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe. How effective is written content? Who focuses on SEO and who doesn't? Who has an editorial calendar And much more form the 2020 State of Writing report. Find the 2020 report here: https://typesetcontent.com/blog/state-of-writing-research/ To participate in the 2021 report go here:...

Data scientist Ted Lorenzen joins Christoph Trappe on this live recording of the Business Storytelling Podcast.   We cover among other things:   What's data science  How is it integrated into business and content strategy How did you get into data science  What business should use it   Connect with Ted here: https://lnkd.in/epTiJWy    Find more podcast...

Jason Bradwell and Christoph Trappe discuss the topic of what kind of marketing plan you actually need - if any. The year 2020 certainly upended many plans so let's discuss how to learn from this.  Connect with Jason on Twitter: https://twitter.com/JasonRBradwell Buy a 2020 1-star review shirt here: https://amzn.to/2IuGxYq More podcast episodes: http://authenticstorytelling.net/podcast

Amazon now allows you to go live and do your own infomercial. Christoph Trappe tried it and shares his experience in this episode.  A related article can be found here: http://authenticstorytelling.net/amazon-live-streaming-platform Need help with your Amazon Live implementation? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tip...

Chantelle Marcelle joins Christoph Trappe on this episode of the Business Storytelling Podcast.  Let’s find out how you can use social media to build your brand.  Connect with Chantelle Marcelle on Twitter: Twitter.com/ccmarce_writes   Chantelle’s website: http://chantellemarcelle.com/ Christoph on Twitter: http://Twitter.com/ctrappe   More podcast episodes: https://lnkd.in/eYs...