The Business Storytelling Podcast

Sean Creeley, of https://podsights.com, joins me to discuss how to use technology to track podcast advertising conversions.  For an article on this podcast topics: https://ChristophTrappe.com/podcast-attribution/

Christoph Trappe shares how you can easily live tweet your presentation in this podcast episode. There are basically two ways: Schedule posts at the approximate time Have a team member live tweet while watching you Related article: https://authenticstorytelling.net/another-way-share-presentation-live-tweet/ Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: h...

Nick Goellner of https://www.makingchips.com/ joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.  Connect with Nick on LinkedIn: https://lnkd.in/dvNFGhu   Christoph's Content Performance Culture Book: https://lnkd.in/ekVACUG   Christoph's blog: https://lnkd.in/bDTft_d  More podcast episodes: https://lnkd.in/eYsZuzr

Event Marketing Expert Katie Brunette joins Christoph Trappe on this Business Storytelling Podcast episode to discuss this topic. For more episodes: https://lnkd.in/eYsZuzr  Katie on Linkedin: https://lnkd.in/eYcFghj   Driving leads from conferences: https://www.growgetter.io/conference-strategy-lead-generation-event-ideas/ More on the best company swag: https://www.christophtrappe.com/best-compan...

Michelle Ngome of the African-American Marketing Association joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.  We discuss how to build diverse teams and how to be aware to diverse issues in your marketing. Connect with her on LinkedIn here: https://lnkd.in/eCPfq-h   Christoph’s blog: https://lnkd.in/bDTft_d   More podcast...

The election in the United States in 2020 certainly was emotional. Content nonstop on a gazillion channels fueled the fire. In this episode Christoph Trappe discusses what marketers can learn to entice more and better emotions in their next campaigns and projects. Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing...

Author and thought leader Seth Godin joins Christoph Trappe to discuss his latest book - “The Practice: Ship Creative Work.” It’s a book about finding your voice, how perfectionism has nothing to do with being perfect, how to ship your work and more.  Get his book here . https://amzn.to/3oiqPjq

Cruce Saunders, Principal and Founder of [A] – http://simplea.com , joins Christoph Trappe on this episode of the Business Storytelling Podcast.  Join Cruce and other content leaders at [A] in the [A]cademy to learn more about content intelligence and content engineering: https://bit.ly/2HFndY0   More podcast episodes: https://lnkd.in/eiUSn7h

Casey Stanton, of http://cmox.co, joins me on this episode to discuss how companies should go about calculating cost of customer acquisition. For more podcast episodes: http://authenticstorytelling.net/podcast To connect with Host Christoph Trappe: http://authenticstorytelling.net/christoph-trappe What are your thoughts? Leave a voice message and I might include it on a future episode: https://anc...

Canva.com has really helped me create more and more images. Even though I'm not a designer. I just learned how to easily remove background from images and wanted to share this with you.   For the video version with images: http://authenticstorytelling.net/remove-background-image Christoph's content performance book: https://lnkd.in/e3dWVd5 

Brenden Mulligan of http://podpage.com joins me to discuss the topic and also shares how you can easily use his product to automate your podcast website.

Tim Hanse , content expert based in the Netherlands, joined Christoph Trappe on this episode to talk about what content migration is, why you should practice good content migration and how it can help drive results.  Connect with Tim on LinkedIn: https://www.linkedin.com/in/tghanse/ Christoph's blog: http://authenticstorytelling.net Christoph's content performance book: https://authenticstory...

Todd Cochrane, of http://blubrry.com , joins Christoph Trappe on this episode to discuss how private podcasting works and why company leadership should consider creating private podcasts to reach employees. More podcast episodes: http://christophtrappe.com/podcast

Author Sarah Townsend joins Christoph Trappe on this episode to talk about better partnerships and related topics. Find her book here . https://amzn.to/3e3nKPy Read Christoph’s blog here: http://authenticstorytelling.net Need help with marketing or are you looking for your next CMO or CCO? Contact Christoph here https://authenticstorytelling.net/about/contact-us/ or send him an email at ctrappe@gm...

My site was recently hacked and became a victim of the Japanese Keyword Hack. This episode discusses what happened, how to try to prevent it and how to move forward from an attack. A related article can be found here . Need help with your marketing or are you looking for your next CMO or CCO?  Contact Christoph now at ctrappe@gmail.com. Christoph is also available for project work. Check out...

Jeff Koslofsky and Marc Gawith join Christoph Trappe to discuss: Why live video matters How to produce it effectively Other tips to making on air easier How to repurpose it Sign up for Switcher Studio here: https://lnkd.in/eMV2mVe Use TRAPPE1 Connect with Jeff here: https://lnkd.in/e9wtaCA Connect with Marc here: https://lnkd.in/evdaBss Connect with Christoph here: https://lnkd.in/exN2kMw

Mark Schaefer, author of “Marketing Rebellion,” joins Christoph Trappe on the show to share how marketing is changing and how companies need to think more about making a human impression than getting an advertising impression. His book can be found here. https://amzn.to/3mbvwJR. Mark’s blog: http://businessgrow.com/blog.  More podcast episodes: https://www.christophtrappe.com/podcast Christoph’s b...

We previously discussed marketing certificates here: https://lnkd.in/dp5CgYg On this episode, Azad joins me to discuss the importance of formal degrees. You can connect with him on Twitter here: https://lnkd.in/dJgqyYh What are your thoughts?

My website was hit by malware for the second time in two years and I wanted to share what my back up plan is to still reach out to prospects and audience members even with the website being down for a little while. If you need help with your marketing strategy and implementation, contact me now: ctrappe@gmail.com

Author and communications executive Joel Schwartzberg joins Christoph Trappe on this episode to discuss what a point is, how to make one and how to get better at influencing action. Check out his book on the topic here: http://ctrappe.online/joel

Chief Culture Officer James Mayhew joins me to discuss common miscommunication issues that teams face and how to overcome them. Connect with him here: http://JamesMayhew.com Christoph’s blog can be found here: http://ChristophTrappe.com

On this live broadcast recording of the Business Storytelling Podcast (https://lnkd.in/eYsZuzr), I'm joined by Kyle Shannon, of https://www.storyvine.com/, and Dean Barta, of https://lnkd.in/ebuCmZN. We are discussing ways to use video storytelling in an easy way.

WMT Host Doug Wagner interviews Christoph Trappe about LinkedIn tips and tricks to optimize for your next job search. Even more tips: https://authenticstorytelling.net/video-linkedin-profile-tips-how-to-use-linkedin-in-your-job-search/

Podcast SEO is a relatively new thing that content marketers have to think about. And it certainly adds to the list but podcast SEO is something that can help our brands rise to the top in search. Let’s dive in. Related article: http://authenticstorytelling.net/podcast-seo

Brandon Walton of cypresslearning.com joins me to discuss the advantages of sending emails that are not designed at all. We also discuss when you should definitely design emails before sending them.