The Business Storytelling Podcast

Deb is the author of "Irrational Loyalty," which you can order here: https://amzn.to/3ynHKGC. She joins me on this live recording of the Business Storytelling Podcast to discuss how you can build a brand in turbulent times.

Content experience expert Robert Weller (http://LinkedIn.com/in/robertmweller) joins me to define content experience, why to make it better and how to do that. For more episodes: http://ctrappe.online/podcast

In this episode I talk about some of the pieces good and successful marketing strategies have. Identifying those and implementing them takes time and that’s why success won’t happen overnight. Nonetheless, it’s worthwhile to push forward. Let’s dive into the topic. This show was live-streamed to several channels. To get future notifications follow me on http://twitter.com/ctrappe or http://ctrappe...

We talked about whether or not virtual events are working before in this article and this episode of the Business Storytelling Podcast: https://authenticstorytelling.net/virtual-conferences/ On this episode, I'm joined by author Robin Farmanfarmaian, to discuss this topic even more. You can check her book here: http://ctrappe.online/robin Robin shared some great ideas around how Zoom fatigue does...

Christoph Trappe discusses how to set up this new feature and how to think about using it.

Emojis are certainly popular. So the question is should we use emojis in marketing? This article and podcast dive into the topic and includes expert opinions. More: christophtrappe.com/emojis-in-marketing

Marketing expert Marnie Gloor (https://www.linkedin.com/in/marnie-gloor-49703a10) joins me on the show to discuss the importance of not forgetting about unmeasurable goals that matter nonetheless. More podcast episodes: http://ctrappe.online/podcast What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

Marketing executive Lori Cohen, of http://blueskybranding.com, settles the debate around branding vs. lead gen and why we need to build brands to drive leads. What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

Cathy McPhillips, of the Content Marketing Institute, joins me to discuss the latest research. We discuss the B2B marketing landscape, how COVID has impacted it, best content types and more. You can find the full research here: http://cmi.media/b2b2021

Author and story expert Park Howell joins me to share a framework you can use to tell better brand stories that drive results. We discuss how to find stories and how to collaborate better with sales and customer success. Find Park’s latest book here: http://ctrappe.online/park More podcast episodes: http://ctrappe.online/podcast

LinkedIn is great social media network to connect with professional acquaintances, be found by recruiters and find your next job. This audio from a video broadcast explains how you can maximize your brand on LinkedIn to help in your job search. Sales people can also use many of these tips to be found by leads. A video version of this can be found here: https://authenticstorytelling.net/video-linke...

Live dashboards can help us make decisions in the moment. They also make it easier for us to see what’s working quickly. There’s no reason we should be waiting for weekly reports or monthly PDFs. This episode discusses how to use live dashboards including Google realtime and Chartbeat.

Back on the show in honor of making it to 200 episodes are previous guests that share what we have learned in this crazy year and how we can move forward into 2021. Today we hear from: Kate Bradly Chernis, Kristina Podnar, Neal Schaffer, Michael Brenner, Max Branstetter, Tyler Benedict, Kennedy of the Email Marketing Show, Liron Segev and Amanda Milligan. For more podcast episodes: http://ctrappe....

Nicole Akers is the author of “Making Money with Medium” which you can order here: http://ctrappe.online/medium. She shares how to integrate Medium into your content strategy, easily publish content there and how to even make money on the platform.

We’ve all been in meetings where leaders say they want the teams to collaborate - but not really. They just want them to come to the same conclusion that the leader has already made a decision on. That can really hurt trust. Human resource expert Patti Seda is joining me on this episode to talk about how leaders can empower teams differently to collaborate better when it matters.

Sterling wrote “Binge Worthy Branding” (http://ctrappe.online/bingeworthy) and he’s joining me on this episode to discuss how brands can create an experience that’s actually binge worthy for consumers. To contact me for marketing help: https://authenticstorytelling.net/about/contact-us/

Marketer Daniel Murray (https://www.linkedin.com/in/daniel-murray-marketing) and I discuss the importance of unlearning outdated strategies and tactics, how to do that and how to learn new things at the right time.

Matt Barnett, of Bonjoro.com, joins me on this episode to discuss how teams can use personalized video messages to build relationships and move people through the funnel. Related article: http://authenticstorytelling.net/personalized-video-messages

Local SEO expert Gregg Gifford discusses with me why a perfect rating in customer reviews can make businesses look less than desirable. This is Gregg’s second chat with me on the show. Last time, we talked about local SEO and you can listen to that show here: https://authenticstorytelling.net/small-business-marketing-strategies/

SEO content expert Jessica Foster, of https://keysandcopy.com, shares tips on how to do better keyword research, how to know your audience better and how do you create content that has a better chance to rank. More podcast episodes: http://ctrappe.online/podcast

Eddie Garrison joins me on the Business Storytelling Podcast to talk about how to run a Facebook Group to build community and integrate it into your content strategy. For his group: http://Facebook.com/groups/theDMCA Read my article on the topic here: https://authenticstorytelling.net/are-linkedin-groups-still-worth-the-effort/

Storytelling expert Omneya Nabil dives into this topic with me on this episode. More on the topic: https://authenticstorytelling.net/how-communicators-can-decide-what-marketing-certificates-are-best-for-them/ Connect with Omneya: https://www.linkedin.com/in/omneya

Author John Weiler joins me to share some of his 25 tips to start building credibility online in six months. Check out his book here: https://amzn.to/3qH6k1D To get help with your messaging to drive revenue today, contact your growth marketing partner, Growgetter, at http://growgetter.io

Lets talk about how to submit better marketing requests by being more strategic and considering even using a marketing request form. At the end of the day, marketing needs to drive results and that means we need to be strategic. This episode aims at helping sales, customer success and marketing work together better and more collaboratively. Read more here: https://authenticstorytelling.net/marketi...

In this episode I share my live experiment of live-streaming my podcast recording to Twitter, YouTube and LinkedIn via Restream and Switcher. There are advantages of doing this as part of your integrated Create Once, Publish Everywhere strategy. Then of course, I’ve extracted the audio and published that version here.