The Business Storytelling Podcast

Ashley Poynter, of https://contentrewired.com, joined me on this episode to talk about how we can create marketing that tells stories with more emotion. Emotion can help us advance in the B2B buying cycle because our brand can stand out with the buying committee. Enjoy the episodes and for other previous episodes please go here: https://ChristophTrappe.com/podcast

WMT Morning Host Doug Wagner interviewed me to discuss how companies can keep business and marketing operations going when a natural disaster - like the Iowa Derecho - hits. Additional tips: https://authenticstorytelling.net/disaster-communications/ Prior episode on the topic: https://anchor.fm/ctrappe/episodes/183-Disaster-communications-for-marketers-lessons-from-Iowa-derecho-eihsvl

Content marketer Michal Pecanek of http://ahrefs.com investigated and his study found the answer. He shares the results with me on this episode and we answer the question “should you even write a meta description?” For more on the topic - including links to the study and more visit http://authenticstorytelling.net/meta-descriptions

Some website design elements are just a waste of time. Web design expert Ethan Anderson and I discuss the topic and hope to make your next website redesign project easier. More tips at http://ctrappe.online

How to run marketing and content programs when natural disasters shut down your company operations. Reflecting on the impact of the Iowa Derecho 2020 and being without power and internet and what marketing teams can learn from it for business continuity. The written version of this can be found here: http://authenticstorytelling.net/disaster-communications

Canva.com, which I use for my design needs, rolled out a new content calendar and scheduling tool. I tested it and give you my ideas on how you can integrate it into your content strategy. I also discuss overall social media organic scheduling strategy, Buffer.com, websites as the centerpiece and more.

With so many Zoom meetings happening nowadays I thought it would be helpful to share some of my Zoom etiquette tips worth considering. In Episode 181 of of the Business Storytelling Podcast, which was also live-streamed to my LinkedIn and Twitter/Periscope I share my tips. I discuss how to behave when joining, discussions, agenda and how to avoid tech issues. The written article can be found here:...

I joined a livestream with Scot and Susan Westwater for their podcast to discuss the Content Performance Culture model and how it relates to Voice Strategy. Check out more of their episodes: https://anchor.fm/pragmatic/episodes/Creating-content-that-delivers---Christoph-Trappe---Pragmatic-Talk---Episode-17-ehma81 More on the performance model: http://contentperformance.online

Reels, basically TikTok in the Instagram app, rolled out in August 2020. I tried it for a few days. Here are my thoughts and how brands can use Reels. More Instagram stories: https://authenticstorytelling.net/category/social-media/instagram/ What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

We are discussing what affiliate marketing is, how companies can make use of it and how brands can become affiliate marketers. For even more thoughts on affiliate marketing: https://authenticstorytelling.net/affiliate-marketing  Previous episodes can be found here: https://authenticstorytelling.net/podcast-links/ Connect with Ryan: https://www.linkedin.com/in/ryan-doser Connect with Codrut:&n...

Roger wrote “Friction” and talked to me about why friction needs to disappear in customer experience and also internally on processes and workflows. Friction is costing us revenue even. Grab his book here: https://amzn.to/3FhCPsC

WMT’s Doug Wagner and Christoph Trappe talk about whether or not the Iowa Hawkeyes can be the basketball national champion with Luka Garza returning. After that we jump into what is happening with online meetings and when to use Zoom backgrounds. More on backgrounds: https://authenticstorytelling.net/will-this-virtual-background-work-for-my-video-zoom-business-meeting/

Darrin Murriner, author of "Corporate Bravery", talks about the phenomenon of the culture of fear and how we can overcome it to build better and higher performing teams.  Grab the book here: https://amzn.to/3kKPyMP

Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast. Jeanniey shares how she predicts that face masks will be with us for 6-12 months and that brands should think about creating branded ones for their target audiences. Children going back to school will likely ask their parents for specific ones and profession...

RP Singh (https://www.linkedin.com/in/digitalcontentrp) of the Asia Content Network joins me on this episode to discuss what’s been working and what’s not working when conferences moved online in 2020 during the coronavirus pandemic. Can you really network in a Zoom meeting? We are diving into those and related topics. Tips on holding a virtual conference:  https://authenticstorytelling.net/virtua...

Marco interviewed me on his live LinkedIn feed for his marketing show. This is a replay of our discussion on how to move your content from happening to performing. For more on content performance cultures go here: https://authenticstorytelling.net/content-performance-culture-book/ Connect with Marco here: https://www.linkedin.com/in/mfcnovo

Branding strategists Nick Westergaard and LeeAnn Eddins join me to dive into the topic of rebranding. They offer tips on how you can rebrand or refresh and how long that might take.

Marketing workflow can help us make or break our marketing strategy and implementation. On this episode of the Business Storytelling Podcast agile marketing expert Andrea Fryrear talks about strategies for marketing teams to be more successful while using an agile marketing framework. We discussed how to be more strategic, how to prioritize and how to structure your workdays to be more agile while...

Ashley Cummings commissioned a study that answers that question in-depth. She joined me on this episode to share the details. Get the report here: https://www.ashleyrcummings.com/news/writer-rates Previous episodes: https://authenticstorytelling.net/podcast-links/ What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

Author and lead generation expert Casey Cheshire joined me on this episode and shared how you can correctly score and grade leads that come through your system. First of all you need to look at whether the lead is interested in you and then you need to look at whether or not you even want them as a customer. Very interesting topic. I hope you enjoy the show. You can also check out Casey’s book her...

Hansen Hunt, of https://www.certifiedmastery.com, and Justin Champion, of https://academy.hubspot.com, share what you should consider as you’re looking into marketing certifications and how to learn while also getting badges for your accomplishments.

Rob and Kennedy, hosts of The Email Marketing Show Podcast, share how to make your email marketing cadences more relevant to your audience. We are discussing how to send better messages, when to send them and more. You can check out their podcast here as well: https://podcasts.google.com?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vdGhlLWVtYWlsLW1hcmtldGluZy1zaG93

In this episode I share how you can follow topics of interest via Twitter topics. For a visual guide check out this blog post: http://travelreviews.online/how-to-follow-travel-topics-on-twitter

Almost 10 years ago Scott started mapping marketing technology companies and there were 150. Now there’s about 8,000. We need technology to optimize our workflows and Scott gives us insights on how marketers can navigate this area of their job. You can see his research here as well: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/ More technology stories from me: h...

A look at some of the things we should be doing to drive additional performance-including best practices on the website, good email marketing personalization and other placement on websites. For more on content performance: https://ChristophTrappe. Com/content-performance-culture-book/