The Business Storytelling Podcast

Tyler Benedict has run bikerumor.com since 2008 and shares how brands can run better paid content marketing campaigns with niche publishers. Don’t just run crappy sponsored content but be more relevant. When everyone wins - audience, brand and publisher - that’s the model to go after.

Nobody wants mistakes to happen but they do. This episode - also a chapter in the Content Performance Culture book - discusses best practices and how to go about fixing problems that were published. What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

Amine Bentahar shares tips how brands can use Snapchat Ads to meet business goals. This was a livestream of the Business Storytelling Podcast on ctrappe.online/LinkedIn

Paul Barba, Chief Scientist at Lexalytics, shares how companies can use recognition technology (aka emotion detection) while communicating with customers. It’s an interesting field that can help us personalize our message to customers based on their current emotional state but there are also limitations. Paul and I discuss that topic in this episode. For more on his company: https://www.lexalytics...

In this episode which was also live-streamed on LinkedIn I talk about how I decide when to delete old content or when to update it. The video version can be found here: https://youtu.be/8XCJj_VQEoY

Jennifer Radke, of the National Institute for Social Media, and I discuss social media tips for brands for when emergency events like the coronavirus and protests are happening. You can also listen to our previous episode together here: https://anchor.fm/ctrappe/episodes/Social-media-strategy-in-2020-with-Jennifer-Radke-e9j4ai

Communication can be tricky. People may not be reading something correctly, then they respond with something unclearly written and the next person responds to that. It can be a communication wheel from hell. Marketing Agency CEO Chris Craft joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss how to communicate better. Connect with him here: https://www.naomedia.c...

A look at how to make online reviews drive results and give you insights into what customers are saying about you – positive or negative – and learn from that. The article version of this podcast can be found at: http://ChristophTrappe.com/online-reviews

There’s a practice out there where some companies don’t go very deep with their content. “We don’t want to give our knowledge away” is the reasoning we hear often. In this episode, Germany-based content expert Mael Roth joins Christoph Trappe to discuss why that’s not a good idea. Content should go deep to draw the right attention, be relevant and useful. You can connect with Mael here: https://ma...

Small businesses face different barriers to rock their marketing. But no worries there are ways to overcome them and raise your business’ brand. Corrie Logiudice shares tips and tricks with us in this show. You can also connect with her here: http://www.corrielogiudice.com/

A look at this new feature that has been spotted in the wild in late May. Should you turn replies off or leave them on? To read about this topic visit authenticstorytelling.net/negativity-social-media

One trend that I found very beneficial to the public has been the live streaming of most public meetings during the coronavirus lockdown. It has made access easier and at least for the meetings I have attended there seem to be more people in attendance than in a physical meeting. I think this is a trend that should continue even after the lockdown. This article also offer some tips on how to lives...

After many businesses were closed for weeks at a time due to the coronavirus pandemic of 2020 here’s a good reminder on how to make sure your customers know that you’re back open. Many of these tips can also be used in times when a new business is starting up. The related article can be found here: http://authenticstorytelling.net/small-business-marketing-strategies

Author Rachel McConnell breaks down why companies need content teams and how to implement the creation of the teams flawlessly. You can check out her book here: https://amzn.to/35E6qw1

Using original research can help you learn more about your industry and also can help you create content that is relevant to your audience. Michele Linn off Mantis Research gives us the scoop on how you can integrate research into your strategy. For more check out her website here: https://mantisresearch.com/survey-based-research/

This episode is the audio version of a popular conference talk I have been giving in 2020 after the release of my third book. You can also see a video version and more about content performance cultures at this link: https://authenticstorytelling.net/content-performance-culture-book/

Scot and Susan Westwater wrote a book on voice strategy and are enlightening us on why companies need a strategy around voice search and related areas. You can also check out their book here: https://amzn.to/3cgmWoQ What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

Cartoonist Dave MacDonald joins me in this episode to talk about how you can use cartoons that are unique to your brand to help your story stand out.

Local SEO Expert Greg Gifford shares how local businesses can rank higher when potential customers search for their services. Enjoy the episode and you can connect with Greg here: https://www.linkedin.com/in/greggifford

A discussion of when text-based live communication via Slack can beat the video call or phone call.

Adweak - https://twitter.com/adweak - uses an Onion-type style of writing and pokes fun at agency and marketing life. Founder and copywriter Mickey “Paul” Taylor joins me on this episode and shares why he started the account and how it creates writing projects for him.

In this episode I am diving into the topic of tagging on social media. LinkedIn is now encouraging people to tag connections in comments on your own post. But there are things to consider before you tag anybody on any network. Let’s dive in.

Author Jon Schwabish shares tips on how researchers must think about promoting their work today in an omni-channel environment. We dive in and share best practices and ideas on how researchers and business storytellers can think about maximizing their work. You can find the book here: https://www.urban.org/ElevatetheDebateBook

In general, most businesses need a website. Certainly, business might be going well without it, but if there’s no digital footprint you are likely losing customers. Let’s dive into how to create small business websites that rock.

Eric Van Kerckhove, owner of AllegraCr.com, is sharing how restaurants and other B2C businesses can use direct mail now to reach customers. B2B businesses might consider waiting until offices reopen but he shares strategies here as well. Sending direct mail campaigns can be a differentiator during the coronavirus pandemic of 2020.