The Business Storytelling Podcast

Rachel runs Bolt from the Blue Copywriting and shares writing tips with us today to keep in mind to make our copy better and less bragging about us.

A look at my tips and tricks on how to easily voice dictate your articles and blog posts to establish yourself and your brand as a thought leader.

Kate is the CEO at Lately and she shares her tips on how you can make your content riveting and stop being boring.

Tim Williams, CEO of Onalytica, joins me on this episode to share his tips on how companies can build authentic employee advocacy programs that help them and their employees.

In this episode I talk about how you can avoid duplicate content issues while still maximizing your content everywhere. For more on content performance culture: https://authenticstorytelling.net/content-performance-culture-book/

Amith Nagarajan, chairman of rasa.io, shares with us how AI can make the production of email marketing and newsletters easier for content teams but on the same side makes it more personalized for the end-user.

Listing positive media mentions of our brand on our website can really help us keep track of what’s being said about us and also help with our marketing. The same is true for awards pages. I discuss the topic on this episode and also talk about how to set those pages up.

Lots of companies were writing content about the coronavirus and how it relates to their industry. The current marketing phase has now shifted to starting webinars with topics around the pandemic. In this episode I discuss the things you should consider before starting the webinar that covers anything related to the coronavirus

Marketing Director and Podcast Host Amanda Milligan shares with us what content assets publishers want you to produce and how you can use that knowledge to stand out with your content.

Joe Pulizzi joins me to talk about his prediction that print will become more important in content marketing. We discuss how and why brands may start printing more publications.

Zoom has really taken off and is dominating social media discussions with the current coronavirus pandemic and people working remote. In this episode I discuss whether you should call your webinars Zoom Meetings to ride that awareness of the brand.

Author Neal Schaffer’s new book - “Age of Influence” - covers how brands can partner with influencers, how to choose partnerships and accelerate their brand campaigns. You can also check out his book here: https://amzn.to/2Jkwgel

Virtual backgrounds on Zoom video meetings are the latest thing as people are working remote during the coronavirus pandemic. Let’s talk about tips and tricks on how to make that work for you and how brands and companies can also get involved to make the experience even better.

Host of #Freelancechat Michelle Garrett and I discuss strategies for freelancers during the coronavirus pandemic in 2020. We are discussing pricing, marketing, workflow and more. Enjoy the show and please be healthy. You can connect with Michelle here: https://michellegarrett.com

Mark discusses with me the necessary rise of conversational marketing. Basically it means companies build relationships in a conversational way when consumers actually want to talk to companies in their buying process. Let’s dive into way more in this episode.

To engage your customers better, your stories should follow a specific formula of storytelling, says Author Dr. J..J. Peterson. He walks us through the formula and how that will help you make your marketing be easier. His book can be found here: https://amzn.to/3dwsHiX

A look at how we can recognize teammates to make the current situation a bit more positive. Full article at https://authenticstorytelling.net/how-to-feel-better-at-work-and-home-while-the-coronavirus-is-wrecking-havoc-around-the-globe/

Corey Walker, author of “Instagram for Business for Dummies” gives us the scoop on how you can maximize Instagram in your corporate storytelling. You can find her book here: https://amzn.to/38fNPGx

With many families at home due to the coronavirus, home WiFi is stretched to a max. Here are some tips on how to maximize WiFi to allow you to get work done. Liron Sergev - The Techie Guy - and Fred Faulkner - Host of According to Fred - share tips with us on how you can get faster WiFi to actually get work done.

In this episode of the Business Storytelling Podcast, Chris explains his reasoning why he thinks ads should be allowed for verified healthcare organizations. He also shares how boosted posts still work on Facebook and what other strategies his system is currently using to get the news out.

Video can be shot from our phones, including VR. A look at how you can easily make immersive video part of your content performance mix. I also discuss live video.

I have now written three books with the blog-to-book strategy. In this podcast I share how you can easily turn your blog posts into a book to maximize your content performance even more.

Nancy shares what behavioral science is and how it applies to marketers and marketing strategy that works. You can connect with her here: https://www.linkedin.com/in/nancyharhut

I chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, about how people - including content creators and marketers - can manage the onslaught of news coverage in their daily lives.

A look at best practices of what brands should consider sharing and what to avoid. You can also find the related blog post at this link: https://authenticstorytelling.net/coronavirus-brand-content/