The Business Storytelling Podcast

Marketing expert Jared Johnson shares ideas on how to be more strategic and how to re-align advertising spend with today’s market demands. You can connect with Jared here: https://www.linkedin.com/in/jaredjohnson

SAP’s Rachel Miller finds, evaluates and works with influencers to drive SAP business goals. She shares with us her process to make sure these are mutually beneficial projects.

Millions of people work remote in the United States. Matt Barnett of Bonjoro discusses with me what it takes to run a company with many remote workers. He’s based in Australia and has employees around the globe.

Tons of conferences around the globe are being canceled because of the coronavirus outbreak. This episode discusses options on how to move your event online quickly. More: http://authenticstorytelling.net/blog

“Personalization is relevance under a different name,” Omnichannel Content Strategist Noz Urbina said on the show. He shares how content strategists should think of content differently: “Create like legos. Not like clay.” He will also give a workshop in San Diego at the Content Tech Summit. To register and get a $100 off use TRAPPE100 and register here: https://www.contenttechsummit.com/?_mc=Speak...

Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This episode dives into how to mend the different opinions and work together.

Sunil is the president of Canada-based Intuitionology and shares with us how intuition is more than a gut feeling and how you can use your intuition to be more successful. Connect with him on LinkedIn here: https://www.linkedin.com/in/sunilgodse

Patti wrote the bestseller on how to be better at your job while finding joy. Enjoying our job can also help us be more productive and effective. Enjoy the show to find your job joy.

Podcast Advertising Expert Heather Osgood walks us through many burning questions related to podcast advertising: When should you run ads, how should they be read, how long, etc. etc.

In this episode I talk about my top tips on how to get better stories out of the people you interview at your company.

Mark Stiving of Impact Pricing shares with us how we can price our offerings better. In this episode we discuss value-based pricing and why there is an advantage to list three offerings or three pitches at a time.

Pitch Media CEO Cory Bergeron joins me for this episode to discuss how the right talent and communications with executives plays into telling better brand stories and to drive results.

In this episode I discuss how I used a WordPress plug-in to only target my ads - Google auto ads – to only the highest performing articles. This is helping with user experience across the board.

Messaging expert Zach Messler and I talk about the Importance of positioning your product correctly. We discuss common barriers and how to overcome them. Check out his article on how to explain anything here: How to Explain Anything: zachmessler.com/how-to-explain-anything

FischTank Marketing and PR CEO Eric Fischgrund shares four things communicators need to do in 2020. You can also read about this here: https://www.business2community.com/b2b-marketing/4-marketing-tactics-you-must-execute-in-2020-02271900

Organic social media performance certainly is getting harder and harder and it’s very different from 10 years ago. Let’s dive into my framework on how to still drive results with organic social media in this episode. Read more: https://www.christophtrappe.com/how-to-maximize-organic-social-media/

Digital-only seems to be a common strategy in 2021 but I edited my third book on paper and enjoyed the experience very much. Let’s talk about the advantages and downfalls of doing that.

My new content book also was listed as No. 1 on the news release list. You probably have seen that more and more authors are listing themselves as best selling authors. Here I am exploring how that happens and what that usually means.

Author Michael Brenner talks about toxic work environments and bad bosses in this episode. The more time teams spend on meanness the less they spend on getting their content to perform. Enjoy the show. His book can be found here: https://amzn.to/2T81BqR

Customer Loyalty Architect Tamara Burkett gives us the scoop on how to correctly follow up with leads. Good content can help. Connect with her here: https://www.tamaraburkett.com/

Fair Media Council CEO Jaci Clement discusses the current media landscape with me. We talk about how journalism skills need to evolve and have evolved, talk about how consumers should weigh content and more. Enjoy the show. Connect with Jaci here: https://www.linkedin.com/in/jaciclement

I was invited to this new Twitter automated advertising offering and decided to not take part in it for a number reasons that I explain in this podcast.

Jake Goldman of 10up shares how machine learning - especially on WordPress sites - is helping marketers drive more results with their content. Connect with him here: https://www.linkedin.com/in/jacobgoldman

Bhautik Sheth, a digital marketing expert based in India, gives an update on digital marketing in the country, including what he has seen works on TikTok.

Nimble CEO Jon Ferrara discusses the steps of building relationships: Educate, Engage, Enchant, Embrace, Empower. Enjoy the show and build great relationships.