The Business Storytelling Podcast

James Pelton, CEO of Mobile Text Alerts, why texts are so effective and how you can use them. Enjoy the episode.

Author Paul Onu discusses how startups can be successful at marketing themselves. You can also find his book here: https://amzn.to/37tD57h

Being comfortable is important and a very personalized decision. For example, I love standing while creating content and sometimes when I don’t use my standup desk I prefer to sit in a lounge chair. This episode discusses how to be more comfortable. Special guest: Ashley Ashbee .

You probably get those emails that somebody has audited your website. Some of the things they find certainly can be fixed but to do a true website audit I need to talk to you to find out your goals and why something was created. Let’s dive into the topic and see how you can do an audit that actually has value.

Using absolute terms in your headlines is hardly ever good writing. Maybe never. LOL. For example: “Everyone is listening to audiobooks.” While we may have seen an increase in listens it certainly can’t be every single person. Let’s discuss.

Sometimes we find SEO success by mistake. This episode discusses that phenomenon and what to do with it. I’m also discussing how free samples of books on Amazon impact authors. Related posts: SEO https://authenticstorytelling.net/seo-strategy/ Amazon: https://authenticstorytelling.net/free-samples-books-amazon/

Epiphany’s Christa Nelson shares how companies can determine WHY they’re in business and how they can use that as a competitive advantage. When it’s authentic.

In this episode we’re discussing how to cover your event participation as an attending company or a sponsor and how to drive even more results beyond the event only. More episodes 209: Facilitating virtual events (with Robin Farmanfarmaian) Should public meetings be live streamed going forward after the coronavirus pandemic? For execs: What you need to know when your email campaign includes your n...

A look at how to continuously evaluate your strategy, content and performance and move forward more collaboratively as a team.

This podcast discusses how that can work for your teams to create a Content Performance Culture, which is also covered in my third content book: https://authenticstorytelling.net/content-performance-culture-book/

Digital policies - think of them as boundaries - can help companies and their employees innovate in a defined playing field. Enjoy the show and feel free to check out Kristina’s book here: https://amzn.to/34E4Hoy

Amanda Saunders-Johnston of Advent Health shares the three types of communications and how your team can build a strategy that can be implemented quickly.

Jennifer Radke is the CEO of the National Institute of Social Media. We are discussing the latest in social media and how you can take a deep breath and not panic in 2020.

Best-selling author Jo Miller shares her tips on how anyone can deliberately build their authentic brand. For even more, check out her book on the topic: https://amzn.to/2swPNmF

Some users can now send email newsletters by posting articles to LinkedIn. This episode breaks down this new development and when you might get the feature. Updated: https://authenticstorytelling.net/how-can-i-set-up-a-linkedin-email-newsletter/

Scompler CMO Aymar Pirzada shares tips you can share this year to stand out in crowded fields.

I see more and more of this and don’t like it. Content marketing doesn’t need to be this salesy.

Connecting with people on LinkedIn is highly beneficial. The temptation to just connect with everyone that gives you their business card certainly is there. Or that you connected with on Twitter or who's blog post you've read. The list of why you might connect with people on LinkedIn can be long.
A best practice to me seems to always include a personal message when inviting people to connect. That...

With tens of thousands of jobs being published on LinkedIn every couple days finding the right match includes using: the right words to be found having a good distribution strategy having the right titles and using easily digestible job descriptions

Chief Content Officer Adam Moore, of the Corridor Business Journal, shares how his publication maximizes content performance through print, podcasts and emails. Especially their email strategy is highly innovative.

The Office -the popular TV show - is still sharing atomized content years after it went off the air. This is a discussion on how you can learn from what they’re doing in your own content strategy. https://www.youtube.com/user/theofficeonnbctv

I can't say that I loved the hamburger menu the first time I saw it - early this decade, roughly. How would people know to click there and why does it need to exist? What's wrong with the traditional navigation?

I’ve been using Adobe Spark on my iPad to easily resize images for all the different social media network requirements. It’s so much easier than any process I’ve previously used. Here’s a quick video showing how it looks as well https://youtu.be/SEc3PISwiik

In this show I’m sharing how to set this CTA correctly and easiest. Screens shots on http://authenticstorytelling.net/blog

This episode which is also a chapter from my book discusses this important question. Other topics covered include how to be the expert and how to add by subtracting in workflows. https://authenticstorytelling.net/content-performance-culture-book/